Getting Started in Doorstep Sport - Mark Lawrie

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Slide 1:

Getting started in doorstep sport

Slide 2:

Talk to the person next to you about what you want to get out of the session Be ready to quickly feedback Your Outcomes

Slide 3:

By the end of this session you should: Understand how StreetGames doorstep sport approach can be used to engage disadvantaged communities Identify skills required to deliver effective doorstep sport Learning Outcomes

Slide 4:

Only national charity dedicated to reducing the gap in sports participation between affluent and poor communities Delivered in partnership with a wide range of organisations National Partner to Sport England Award winning - sport for social good Active Women Consortium – 49 areas targeting Leanne Introducing StreetGames

Slide 5:

3 x 30 minutes Volunteering Club members Receive Coaching / Tuition Organised Competitive Sport Olympians Latent Demand Participation Quiz

Sports Participation Data 16-24 year olds by Household Income :

Sports Participation Data 16-24 year olds by Household Income Source: Sport England APS 3

Unmet Demand:

Unmet Demand 7

Under participation in disadvantaged areas Volunteering Equity Index :

Under participation in disadvantaged areas Volunteering Equity Index 15

Elite level :

Elite level 45% of UK medalists in last 3 Olympic games came from 7% who go to private school. 58% of GB Olympic medalists in Athens were privately educated. 18

Slide 10:

DVD Clips – StreetGames in Action http ://


StreetGames and Doorstep sport: sport delivered close to home at the right time in the right place at the right price in the right style…

Slide 12:

Right Place

Slide 13:

Right Time

Slide 14:

Right Style

Doorstep sport sessions: right style:

Doorstep sport sessions: right style Laissez-faire – but it isn't really Local leaders and volunteers Mixed age group Not wearing sports gear Not skills and drills - multi sport Competitions

Slide 16:

Right place Right time Right price Right style Ask people where they want to play. Ask people when they want to play Assume the sessions will be free The style of the session is the result of mediation with the group over time. The coach must be in charge but many good coaches do not appear to be in charge. It is hard work to appear to be so laissez faire Be mindful of issues of territory; A midnight session does not have to begin at midnight! The group does not take liberties with each other – there is a sense of respect. The group belongs to all participants. The more you build the solidarity of the group the better will be the group discipline Be mindful of pre-history (have they already been barred from a Leisure Centre?) Late nights might suit late teenagers Fundraising towards a specific event - like for a trip or for a tournament can bond a group Skills and drills sessions are unlikely to appeal to this target group. Have a session plan but be flexible Find creative ways to teach skills Participants might want to start on an open space within their territory . The coach will be mindful of the advantages of moving a session indoors for the winter Be mindful of people’s working hours – it is unlikely young participants work 9-5. Do not expect people to come at the start and leave at the end on every occasion. The more you build the solidarity of the group the better will be the attendance The community might want sessions at particular times when there are high rates of ASB. Do not expect people to get changed for the session or to wear the right gear Do not expect to have clear cut age groups in each session. But do expect to keep the older group separate – it’s just not cool for a 16 year old to be playing with 14 year olds. Coach knows the participants individually and has a progression plan for each of them – see retention strategies

Slide 17:

Communications Good ideas Because Bad ideas Because Set up session after identifying the core group of attendees The session will be at the right time, the right place and the right cost Put out a leaflet advertising the session and assume that will do the trick People don’t just respond to leaflets. M ore personal communication is needed Ask the core group to recruit new people They know the young people better than you Ignore the local agencies because it’s nothing to do with them You need anyone and everyone on your side – put in effort to win them over Ask community groups for help to get people to the session They know the young people better than you Put advert in local paper The middle class will turn up from the other side of town not local residents Have articles in door to door paper/newsletters Freesheets are read. Community newsletters may be respected Put up notices in local venues using positive images Show your session as part of the life of the estate Produce glossy flyer with highly aspirational figures Risk putting participants off with images of people who are not at all like them. Celebrity endorsement Well known local figure endorsing session brings credibility. Local radio Local radio might have high penetration rate

Slide 18:

Issue How to find out Relevance to sport Relevant agencies Sport participation in the area It’s the meat and drink! Sport England, Local Authority, NGB High youth crime Sport might help to: Divert from hot spots and times Engage the perpetrators Provide an alternative source of excitement Provide an alternative network to hang about with Provide a pathway to leadership and personal success Police YOT Crime and Disorder reduction partnership Community Groups School Poverty Sessions must be affordable – which usually means free Equipment needs to be provided Aspirations low – sport can widen horizons Community projects Community groups Charities might want to co-fund Worklessness Leadership skills contribute to employability Volunteering teaches discipline and leadership Gaining qualifications enhances chances on job market or return to college Council in charge of training 16-19 year olds Poor rates community health Humans need 5 lots of 30 mins activity a week. Young humans need 5 lots of 60 mins a week Provide opportunities to hit these targets and it’s a contribution to public health Wellbeing is a key component of good health. Sport encourages physical wellbeing and can improve wellbeing. Friendship groups and empowerment are important to wellbeing. Evidence shows that people with enduring mental health issues can benefit from an ongoing quality sporting experience PCT Community Health projects Mental Health Trust Understand demographics e.g. age profile, ethnicity

What does this mean for you? :

What does this mean for you? Discussion In your area what does/might doorstep sport look like? Discuss with the people either side of you.

Slide 20:

Ingredients for a Good Session + +

Slide 21:

Start on time Quality coaching – coach in charge Lots of activity early on Identification of long term goal Good competition within the group Good banter within the group Sense of belonging & ‘Feel of a club’ High quality coaching Ingredients for a Good Session 1

Slide 22:

Young people led sessions & Participant feedback Boundaries set: domination by one or more individuals avoided – conditioned games Clear planning Use of incentives/rewards Setting personal goals Time to socialise and talk with friends Debrief & thanks for efforts Ingredients for a Good Session 2

Doorstep Sport development pathway.:

Doorstep Sport development pathway. Outreach and engagement Activity and retention Festivals and incentives Volunteering Coaching qualifications Satellite club?

What will you do next? :

What will you do next? What are your two main actions from this session?

Slide 25:

Any Questions?

Slide 26:

Have we met your outcomes? Your Outcomes

The Co-operative StreetGames Young Volunteers:

The Co-operative StreetGames Young Volunteers Our successes......

Since October 2007....:

Since October 2007.... 2200 young people recruited as volunteers; 65,000+ hours of their time given; 110,000+ young people benefitting; One third of young people with a new qualification – NGB Level 1 and SLUK predominate; 85 organisations with greater skills in supporting young volunteers;


Festivals Days to remember Respect – organisers present Fair Play Awards. Volunteers and leaders act as realistic role models Excellence – appropriate level of competition, the highpoint of many sessions of commitment Friendship – projects from different areas, new shared experiences Reflected locally and regionally

Slide 30:

West Midlands Festival DVD StreetGames Festivals

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