The FA National Game Strategy

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National Game Strategy Kelly Simmons MBEHead of the National Game

A strategy that sets out clear priorities and targets for FA investment over the next 4 years - FA investment £200m - Total Investment £700m Contribute to Sport England outcomes-grow, sustain and excel

32,000 stakeholders completed the National Website Questionnaire 4,000 5-15 year olds in completed face-to-face interviews 9 regional events involving 1,200 partners FA and Sport England participation data –Active People Survey Major review of grassroots football

Behaviour across the game is number one concern Demand: 1.1 million children and 1.4m adults want to play football Major cities –significantly lower levels of participation per ‘relevant population’ Social changes – demand for ‘flexible football’ at youth and adult level Research Headlines

Building on success 5000 new mini soccer and youth teams 54% of youth teams are FA Charter Standard 340 FA Community Clubs £500m invested in facilities 40,000 coaches taking L1/2 coaching awards Investment in talent development for girls and disabled players

The Strategic Framework : 


NGB Whole Sport Plans Grow ( Five hour offer, 16 plus participation) Sustain (Satisfaction surveys – Clubs, Competitions, coaches and Volunteers) Excel (talent ID/Development)

20,500 new affiliated teams 150,000 new weekly participants (2013) 75,000 new 5-19s within club sport (2013) 4,000 new young leaders 75% of youth teams to meet FA Charter Standard 500 FA Community Clubs ‘RESPECT’ campaign – 25% reduction in dissent 8,000 new referees Better 5-11 year olds including 1 million completing skills programme £300m into facilities Major Targets 2012

Delivering the Strategy Investment in 50 CFA Strategies / targets Workforce – Investment into Development, Welfare and Referee Officers Partnership with the Football Foundation – investing £45m a year into grassroots football Programme development e.g. Skills, Age appropriate coach education, ‘RESPECT’

Summary Major investment into NGBs via Whole Sport Plans Focused on grow, sustain and excel Ambitious targets 16 plus challenge Accountable

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