How to Optimize an Image for Google Search

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Presentation Description

How to properly tag your images as you upload them to your website in order to increase your organic rankings as well as get found on Google Images.

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Presentation Transcript

How to optimize an image for Google search: 

How to optimize an image for Google search Jeff Siebach Local Search Masters www.localsearchmasters.com SEO, PPC, Social Media, Reputation Management

Where do we start?: 

Where do we start? We will go from this < img src =“img2938.gif” /> To this <h6>< img src =“http://www.colorfulcakery.com/cakes/yellow/yellow-birthday-cake.gif” alt=“yellow birthday cake” title=“Yellow Birthday Cake from Trevor’s party” height=“200” width=“350”/>Is it yellow birthday cake? Or something more?!</h6>

What is an img2938.gif? : 

What is an img2938.gif? < img src = “yellow-birthday-cake.gif” /> Title your image with relevant keywords

Adding ALT Text: 

Adding ALT Text < img src =“yellow-birthday-cake.gif” alt=“yellow birthday cake shaped like a banana” /> Alt tags are indexed by Google and are important for SEO. First words are considered the most important. © at end. Don’t just repeat keywords.

Adding title tags: 

Adding title tags < img src =“yellow-birthday-cake.gif” alt=“yellow birthday cake shaped like a banana” title=“Birthday cake from Trevor’s party” /> Title tags are not indexed by Google so do not affect rankings, but they are beneficial to users.

Adding image size: 

Adding image size < img src =“yellow-birthday-cake.gif” alt=“yellow birthday cake shaped like a banana” title=“Birthday Cake from Trevor’s party” height=“200” width=“350” /> Specifying a size for your image improves the loading speed of your site, improving user experience and lowering bounce rate.

Provide context: 

Provide context Check out this cake from Trevor’s birthday bash. <h6> < img src =“yellow-birthday-cake.gif” alt=“yellow birthday cake shaped like a banana” title=“Birthday Cake from Trevor’s party” height=“200” width=“350”/> The birthday cake was the best part of the Donkey Kong party</h6> Google reads content around images to determine what an image is. Introduce and/or subtitle your image.

Use absolute paths: 

Use absolute paths <h6>< img src =“ http://www.colorfulcakery.com/cakes/yellow/ yellow-birthday-cake.gif” alt=“yellow birthday cake shaped like a banana” title=“Birthday Cake from Trevor’s party” height=“200” width=“350”/> The birthday cake was the best part of the Donkey Kong party </h6> Ensures image link will not break as easily I wish Colorful Cakery was a real place

EXIF Data: 

EXIF Data Exchangeable image file format Stores data about the camera used to take the photo, among other things Currently does not influence rankings, but is shown in Google search Some websites pull information from it Protect your image if it is shared

Other best practices: 

Upload your images to Flickr Other best practices Nice cake, Trevor… but Donkey Kong is so 90’s.