Category: Education

Presentation Description

Local Search Masters discuss local SEO best practices: keyword research, on page SEO, organic link building, online reputation management and Google Analytics.


Presentation Transcript


Local SEO & Your Business July 25, 2012

What is SEO?:

What is SEO? Search Engine Land

Agenda :

Agenda Keyword Research. Onsite SEO. Organic Link Building. Reputation Management. Tracking Data.

SEO Keyword Research :

SEO Keyword Research Takeaways : Google Keyword Tool & Ubersuggest are excellent tools for keyword research. Local SEO Keyword Research video. Remember to select “Exact Match” traffic numbers. Use Google Analytics to help understand current situation. Traffic vs. ROI? What is the best fit for your business?

Onsite SEO :

Onsite SEO Takeaways : Optimize each title tag for search. Include keywords in content and headers – don’t stuff them. Each page of your website is an essay – work for the A+ grade. Make it easy for people to contact your business and view your social media channels.

Offsite SEO :

Offsite SEO Takeaways : In terms of back links - quality over quantity. Diversify the anchor text of your links – develop a natural linking profile. Get social! Take advantage of free powerful links that you already have ability to create or earn. Develop fantastic content, optimize it for search, and use it as link bait.

Reputation Management:

Reputation Management Takeaways : People use the Internet for research – what will they find online if they research your business? Beef up your social media channels. Know your online review environment. Encourage reviews and interaction with your community – respond to a negative review based on the situation. Set up Google Alerts.

Tracking the Results:

Tracking the Results Takeaways : Set up Google Analytics on your website. Set benchmarks based on current rankings, traffic volumes and ROI (branded and non-branded traffic). Determine behavior of visitors on your website and tweak conversion funnel accordingly. Use it to measure other marketing initiatives. Need more advanced SEO software – look over Raven & SheerSEO .


Thanks! www.localsearchmasters.com matt@localsearchmasters.com alex@localsearchmasters.com Nashville SEO Forum – Linkedin Official Nashville SEO & Search Engine Marketing Meetup

Additional Information:

Additional Information Citations and good SEO articles: http://www.localsearchmasters.com/why-use-seo/ http://searchengineland.com/nine-best-practices-for-optimized-title-tags-111979 http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627 http://searchengineland.com/when-the-going-gets-tough-the-links-get-blamed-113101 http://www.seomoz.org/blog/the-complete-guide-to-link-building-with-local-events http://www.seomoz.org/blog/building-links-with-video-content http://sem-group.net/search-engine-optimization-blog/seo/how-to-optimize-7-popular-social-media-profiles-for-seo/ http://searchengineland.com/5-tips-for-responding-to-negative-customer-reviews-online-102136

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