Women & Web Study_20th June

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Category: Entertainment
     
 

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JUNE 2013

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Online Shopping What women do Online How it impacts purchase How many

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Total Internet 150mn Women 60mn Women online daily 24mn 60Mn Indian Women Online Source : Comscore May 2013

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4 Source : Comscore May 2013 75% women online are < 35

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5 Source : TGI 2013, SEC AB women 3 in 4 affluent women (SEC AB) are online

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Source : iCube 2012, SEC AB women 66% women access internet from their homes

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What women do Online How it impacts purchase How many

What women do online:

Source : TGI 2012 What women do online 1 2 3 4 5 6 7 8

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Indian women love to search IMAGE Indian women love to search

What are women searching for?:

What are women searching for? 26% 41% 31% 50% 42% Source : Google Internal data (Apr’12 – Mar’13) Baby Care Apparels & Accessories Foods & Drink Hair Care Skin Care 100 90 64 30 24

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38% 94% 60% 65% 80% 1 in 4 searches in these categories are from mobile Source : Google Internal data (Apr’12 – Mar’13)

What do they specifically search for?:

What do they specifically search for?

What do they specifically search for?:

What do they specifically search for? diamond birthday cake baby delivery hair acne dress cake recipes baby girl hair care aloe vera goggles chocolate boys names hair growth beauty tips handbags coffee breast feeding hair spa bridal makeup high heels fruits cute baby boy hair straightening cosmetics jewelry ice cream due date calculator hair transplant eye makeup lingerie khana khazana indian baby girl names haircut how to become fair sari strawberry meaning of names hairstyles how to get rid of pimples sunglasses tarla dalal ovulation calendar long hair skin care tips swim wear vegetables pregnancy week by week make up hair soap Source: Google Internal Data, Top searches during Apr’12 to Mar’13 arranged in alphabetical order Apparels & Accessories Food & Drinks Baby Care Hair Care Skin Care & Cosmetics

What do they specifically search for?:

What do they specifically search for? Source: Google Internal Data, Top searches during Apr’12 to Mar’13 arranged in alphabetical order how to make hair bows how to make cake how to breastfeed how to do hair spa at home how to apply eyeliner how to tie a scarf how to make chocolate cake how to deliver a baby how to get rid of dandruff how to become fair how to walk in high heels how to make coffee how to feed a baby how to grow hair faster how to get rid of pimples how to wear a saree how to make green tea how to get pregnant how to stop hair fall how to remove dark circles how to wear a stole how to make ice cream at home how to get twins how to straighten hair naturally how to remove tan Apparels & Accessories Food & Drinks Baby Care Hair Care Skin Care & Cosmetics

Which brands do they love?:

Which brands do they love ? Source: Google Internal Data, Top searched brands during Apr’12 to Mar’13 arranged in descending order of searches Zara Fastrack Coca Cola Firstcry Loreal Oriflame Ray Ban Tanishq Amul Babyoye Livon Lakme Victoria Secret Fabindia Cadbury Babycenter Tresemme Maybelline Louis Vuitton Van Heusen Pepsi Hushbabies Sunsilk Loreal Swarovski Chennai Silks Maggi Johnsons Baby Pantene Avon International Indian Apparels & Accessories Food & Drinks Baby Care Hair Care Skin Care & Cosmetics

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Women love video

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Music videos – 70% TV shows– 52% Beauty and Fashion – 47% Film previews – 46% Entertainment and celebrity – 45% Education/Schooling – 44% Health and fitness – 42% Home care and cooking – 41% Cartoons and Kids shows – 31% 'How to' videos – 30% Source: Comscore May 2013, Google & TNS Study 40% of YouTube users are women 1 2 3 4 5 6 7 8 9 10

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Women love to shop online

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Source: Google estimates based on industry trends 5 Mn Estimated women shop / transact online annually

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What women do Online How it impacts purchase How many

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Hair care products Food and drink Baby care products Skincare/ cosmetics products Oral care products Influence of digital on purchases We asked 1000 female shoppers in India Audience: Females only, aged 18-65 years old, internet users, responsible for product purchase Survey Type: Online survey with 25 minutes questionnaire in length

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TV magazine n ews article o nline search s ocial media r etailer website word o f mouth Women shoppers consult multiple sources to help them make their decisions… They consult 7 sources on an average

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Google Confidential and Proprietary >50% are influenced by digital sources while purchasing

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Skin care/ cosmetics products 72% Baby care products 69% Hair care products 65% Food and drink products 64% Oral care products 53% Digital Influence on purchase is highest for Skincare among consumer product categories

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1 in 4 shoppers purchase Baby products online

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1 in 4 shoppers share their experience online Women are great Brand Advocates

A Recap – 5 Take aways:

A Recap – 5 Take aways 60 Million women are online Women who are online are relatively younger and affluent Apparel & Accessories is the biggest while Hair, Skin & Foods are fastest growing women categories Estimated 5 million women have transacted online Digital influences purchase behavior of > 50% women with the influence being highest for Skincare, Babycare & Haircare products 1 2 3 4 5

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