Ecommerce Research Study

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Online Shopping Behaviour in India:

Online Shopping Behaviour in India Prepared by: TNS Australia

General Online Behaviour:

General Online Behaviour

PowerPoint Presentation:

M4. Which of the following devices do you own and have access to for personal use ? Base: All ecommerce consumers, online ticketing consumers and internet users (846). Laptop 56% Mobile Phone (Internet) 32% Desktop PC 53% Mobile Phone (No Internet) 21% Smartphone 41% Tablet PC 13% The online user has multiple touchpoints across devices

Most access the internet at home or work:

Most access the internet at home or work M2. Where is the one place where you mainly access the internet? / M3: Which type of internet connection do you use most often? Base: All ecommerce consumers, online ticketing consumers and internet users (846). Office 26% Mobile phone / smartphone 4% Friend’s Place 2% Internet Café 2% School / University 1% Home 66%

Key Findings:

Key Findings Internet Users Ecommerce Consumers

PowerPoint Presentation:

Online Shopping Ecommerce Consumers Internet Users

Barriers to people buying product online:

B1. You said earlier that you do not currently buy products online. Please select all of the factors that you feel are influencing your decision to not currently buy products online . Base: Internet users (301). Barriers to people buying product online Assurance Accessibility Price Other Use

Key Motivators To Try Online Shopping:

B9. Below are a number of reasons why current online shoppers think a non-shopper would be interested in shopping online. Which of the following would influence you to try online shopping ? Base: Internet users (301). Key Motivators To Try Online Shopping Cash-back guarantee if goods are faulty 1 Ability to pay cash on delivery 2 Fast delivery 3 Substantial discounts compared to market/retail 4 Access to branded products 5

Internet users hold high expectations for delivery times:

30% expect goods to arrive within 24 hours Internet users hold high expectations for delivery times B15. How fast would you expect to receive your goods once you have ordered them online ? Base: Internet users (301). 2.5 days Average time expected for goods to arrive after online purchase is made Internet Users

PowerPoint Presentation:

Ecommerce Consumers Internet Users

Ecommerce consumers purchase a wide range online:

S9. Which of the following products have you ever purchased online ? Base: Ecommerce consumers (303). Ecommerce consumers purchase a wide range online 100% Tickets 75 % 64 % 63 % 62 % Footwear & Accessories Beauty & Personal C are Clothing Books 61 % Household Products 58 % Mobile Phones 52 % 49 % 46 % 45 % Home Décor & Appliances Food Ordering Restaurant Bookings Finance & Insurance 43 % Health & Nutrition 41 % Cameras 39 % 27 % 26 % 23 % Baby Products Luxury Products Sports Goods Tablet PCs 22 % Computers The potential product scope for ecommerce is vast - after ticketing, Footwear & accessories, beauty, clothing, books and household products are the top 5 product categories ever purchased online. 1/2 have also shopped online at some point for mobile phones and home décor. Ecommerce Consumers

Key Drivers For Buying Products Online:

O4. Below are several factors that other people have said influenced their decision to buy products online. Please select all of the factors that you feel are influencing your decision to buy products online . Base: Ecommerce consumers ( 303 ). Key Drivers For Buying Products Online Ecommerce Consumers Convenience Time Payment Price

Convenience means different things to e-consumers:

Convenience means different things to e-consumers Ecommerce Consumers THE ABILITY TO DEAL DIRECTLY WITH THE MANUFACTURER By eliminating the middle man / market place, there is an expectation that a discount will be available THE ABILITY TO COMPARE MULTIPLE WEBSITES SIMULTANEOUSLY To not only compare the prices that are offered, but also the range and availability of goods that may not be available in a traditional market environment THE ABILITY TO SHOP FROM HOME OR WORK AT A TIME THAT SUITS YOU Removes the necessity of having to travel to the market during set trading hours and enables consumers to have goods delivered to their door THE ABILITY TO USE A PAYMENT METHOD THAT BEST SUITS THE INDIVIDUAL By offering direct debit, credit cards and/or cash on delivery, the variety of payment methods available to consumers allows them the choice to pick a method they are comfortable with

Consumers research online for at least 7 days:

Consumers research online for at least 7 days Longer research period for high value items O6. How much time do you typically spend researching [insert products] you want to buy online? Base: Ecommerce consumers (303). Ecommerce Consumers 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Clothing Mobile Phones Home Décor & Appliances Beauty & Personal C are Footwear & Accessories Health & Nutrition Finance & Insurance Cameras Books Baby Products Sports Goods Tablet PCs Computers Luxury Products Tickets Household Products Average time (days) spent on research across all product categories

Ecommerce consumers research on multiple devices:

O7.5. Which o f the following devices do you use to research online purchases? / O7.6. And which of the following devices do you use most often to research online purchases? B ase : Ecommerce consumers (303). Ecommerce consumers research on multiple devices 7 in 10 ecommerce consumers use their mobile phone or smartphone to research online and 1/10 use it as their main device to research. PC, laptop or netbook at home/work Tablet PC Laptop or netbook on the go Mobile phone or smartphone 85% 59% 69% 27% Devices Ever Used To Research Ecommerce Consumers

35% have made a purchase on smartphone:

O7.7. Which of the devices do you use to purchase products online? / O7.8. And which o f the following devices do you use most often to purchase products online? B ase : Ecommerce consumers (303). 35% have made a purchase on smartphone This clearly identifies the need for ecommerce companies to build websites that are compatible with the various mobile devices used. PC, laptop or netbook at home/work Tablet PC Laptop or netbook on the go Mobile phone or smartphone 75% 60% 50% 23% 35% 12% 17% 4% Devices Ever Used To Purchase Device Used Most Often To Purchase Ecommerce Consumers

Thank You:

Thank You

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