Understanding public relations :
Challenge 1: Understanding public relations Be aware that an organization’s actions can have wide implications.
Remind colleagues that they all have a PR role, regardless of their job title.
Know that averting bad publicity is as crucial as attracting good publicity.
Taking a strategic approach :
Taking a strategic approach Understanding strategy
Setting objectives
Identifying the target audience
Defining key messages
Use PR persuasively to help shape the way others see your organization. :
Use PR persuasively to help shape the way others see your organization. Define messages to promote what you value and find ways to convey them.
Measuring the effectiveness of a PR campaign. :
Measuring the effectiveness of a PR campaign. INDICATOR HOW TO MEASURE EFFECTIVENESS
Measuring the effectiveness of a PR campaign. :
Measuring the effectiveness of a PR campaign.
PLANNING A CAMPAGIN :
PLANNING A CAMPAGIN To be sure of success, plan your campaign with military precision.
Work out your budget carefully- campaigning can be expensive.
Publicize campaign successes to rekindle interest.
Organize a campaign launch and invite the media along.
Recognizing a good campaigner :
Recognizing a good campaigner The hallmarks of good campaigner are easy to spot. They are creative, committed, and highly effective individuals with logical minds and often with infectious enthusiasm. These qualities will stand them in good stead when charged with running a campaign.