1_sourav_presentation on kingfisher

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SAURABH SURANA BBA-1 976054

Introduction : 

Introduction Kingfisher Airlines is an airline based in Bangalore, India. It is a major Indian luxury airline operating an extensive network to 34 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi, with a hub at Sardar Vallabhbhai Patel International Airport, Ahmedabad

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The airline started operations on 9 May 2005, following the lease of 4 Airbus A320 aircraft. As of July 2007, Kingfisher operates only on domestic routes, however it has announced plans to start flights to the USA with Airbus A380 aircraft. The airline is owned by the United Beverages Group under the leadership of Vijay Mallya (which also owns the popular Indian beer of the same name). The airline promises to suit the needs of air travellers and to provide reasonable air fares. Kingfisher Airlines' main "luxury" component is its In-Flight Entertainment System, a first among Indian airlines.

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The airline was the first in India to initially, and to continue, to operate with all new aircraft. On 18 February 2005 Kingfisher Airlines signed a contract with Airbus for three Airbus A319 aircraft, adding to the 10 Airbus A320 aircraft (plus twenty options) ordered in January 2005.. Kingfisher was also the first Indian airline to bring the latest super jumbo Airbus 380 to India

Vision : 

Vision The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests

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Kingfisher Airlines, through one of its holding companies UB holdings Ltd, has acquired 26% stake in the budget airline Air Deccan and has option to buy further of 20% stake from the secondary market.

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In 2007, Mallya made a strategic and significant investment in Epic Aircraft, a US-based aircraft manufacturing company specializing in high performance airplanes-Very Light Jets (VLJ). VLJs are a new breed of aircraft, developed through innovative technology and manufacturing processes that have reduced the cost of a jet by up to 60%, potentially transforming the economics and convenience of owning and operating private jets . In 2007, Mallya made a strategic and significant investment in Epic Aircraft, a US-based aircraft manufacturing company specializing in high performance airplanes-Very Light Jets (VLJ). VLJs are a new breed of aircraft, developed through innovative technology and manufacturing processes that have reduced the cost of a jet by up to 60%, potentially transforming the economics and convenience of owning and operating private jets .

AWARDS AND ACHIEVEMENTS: 

AWARDS AND ACHIEVEMENTS "India's No. 1 Airline in customer satisfaction" - Business World "Rated amongst India’s 25 Innovative Companies" - Survey conducted by Planman Media Economic Times Avaya Award 2006 for Excellence in “Customer Responsiveness” - He was conferred a Doctorate of Philosophy in Business Administration, by the Southern California University, Irvine. � He has also been nominated as a Global Leader for Tomorrow by the World Economic Forum. He was conferred a Doctorate of Philosophy in Business Administration, by the Southern California University, Irvine. � He has also been nominated as a Global Leader for Tomorrow by the World Economic Forum.

F1 TEAM : 

F1 TEAM � Mallya is the first Indian ever to become the owner of a Formula One Team. The Netherlands-based Mol Family and�Mallya have formed a consortium that is now the joint owner of Force India Formula One, which is also India's first-ever Formula One Team and represents India's first, truly global sports foray .

Competition: 

Competition International players entry likely to stimulate market growth APB: Possible acquisition of Manav , Lilasons and in addition to Arlem Carlsberg : Budweiser: Stake in Crown/AP for Greenfield haywards 5000 Fosters acquisition by SABMiller Most likely to be positioned as ‘affordable premium’(5%), cross lined to Kingfisher Investment in brands and brand equity will play a key role in driving competitive advantage

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KINGFISHER GROWTH K F Strong now the No. I strong beer brand AND No.I top selling brand in India K F Premium 2 nd top selling brand in India, and No.1 Mild beer brand

Market Share: 

Market Share

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Future plans Kingfisher will also start flying smaller routes in December this year. The airline's A-319 fleet based out of Bangalore will serve operations to the following cities. Pune Hyderabad Thiruvananthapuram Kochi

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FLY THE GOOD TIMES THANK YOU