logging in or signing up Kane presentation May 08 martinf1 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 144 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: May 02, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Sales & Marketing Opportunities: Foal-Gro : Sales & Marketing Opportunities: Foal-Gro Kane Veterinary Supplies May 2, 2008Equine Industry in W. CDA: Equine Industry in W. CDA Growing! 34% – Alberta 15% – Saskatchewan 11% – B.C. 13% - Manitoba Segments Competitive/Industry (including breeders) Pleasure/hobbyists Veterinary Census Canada *2001Sales Opportunities: Sales Opportunities Very little in terms of FOAL specific products Concept needs ‘massaging’ Relationship & Technical based selling Sales opportunities New – Expand the market Competitive DisplacementCompetitive Analysis: Competitive Analysis Foal-Lac ‘generic’ Buckeye (Mare’s Match) Frisky Foal (17/4) Equiline Foal Ration (16/4) Nutritional Differentiation Pricing Sizing / Packaging Milk Replacer: Milk ReplacerSlide6: Milk PelletApprox. Retail Pricing : Approx. Retail Pricing Available Sizes : Available Sizes Expanding the Sale – Milk Replacer & Pellet: Expanding the Sale – Milk Replacer & Pellet First time mare / Older mare Insufficient milk (e.g. fescue endophyte toxicity, prematurity, or complications of parturition) Mastitis Laborious/difficult delivery ‘top-up’ nutrition for foal Allow for recovery of mare & Pellet can be used in partnership with nursing foalExpanding the Sale - Pellet: Expanding the Sale - Pellet Can be fed as COMPLETE feed or as Supplement Pre-weaning / post-weaning Supplement for mare Used to develop healthy gut and minimize potential for DOD’s through compensatory growth (= Controlled growth)The “On-Hand” opportunity: The “On-Hand” opportunity 1.25kg – 2 Days Supply Nipple included 1.5kg “Sample” POP opportunityExpanding the Sale - Veterinary: Expanding the Sale - Veterinary Small sku size VERY attractive to Veterinarians Vets often first present at time of, or shortly after foaling Easy to stock / transport Milk replacer vs PelletSupporting Sales: Supporting Sales Robert Fera – Equine Specialist Support and Education at 3 buying segments Breeders Dealers * Client Education Seminars Veterinarians / Health Care professionals Sales support for KANE Grober’s internal support Conferences (eg. Can Am, Farm Shows) Web Blasts / Mail outs / Newsletters Marketing Material (eg. Brochures) You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Kane presentation May 08 martinf1 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 144 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: May 02, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Sales & Marketing Opportunities: Foal-Gro : Sales & Marketing Opportunities: Foal-Gro Kane Veterinary Supplies May 2, 2008Equine Industry in W. CDA: Equine Industry in W. CDA Growing! 34% – Alberta 15% – Saskatchewan 11% – B.C. 13% - Manitoba Segments Competitive/Industry (including breeders) Pleasure/hobbyists Veterinary Census Canada *2001Sales Opportunities: Sales Opportunities Very little in terms of FOAL specific products Concept needs ‘massaging’ Relationship & Technical based selling Sales opportunities New – Expand the market Competitive DisplacementCompetitive Analysis: Competitive Analysis Foal-Lac ‘generic’ Buckeye (Mare’s Match) Frisky Foal (17/4) Equiline Foal Ration (16/4) Nutritional Differentiation Pricing Sizing / Packaging Milk Replacer: Milk ReplacerSlide6: Milk PelletApprox. Retail Pricing : Approx. Retail Pricing Available Sizes : Available Sizes Expanding the Sale – Milk Replacer & Pellet: Expanding the Sale – Milk Replacer & Pellet First time mare / Older mare Insufficient milk (e.g. fescue endophyte toxicity, prematurity, or complications of parturition) Mastitis Laborious/difficult delivery ‘top-up’ nutrition for foal Allow for recovery of mare & Pellet can be used in partnership with nursing foalExpanding the Sale - Pellet: Expanding the Sale - Pellet Can be fed as COMPLETE feed or as Supplement Pre-weaning / post-weaning Supplement for mare Used to develop healthy gut and minimize potential for DOD’s through compensatory growth (= Controlled growth)The “On-Hand” opportunity: The “On-Hand” opportunity 1.25kg – 2 Days Supply Nipple included 1.5kg “Sample” POP opportunityExpanding the Sale - Veterinary: Expanding the Sale - Veterinary Small sku size VERY attractive to Veterinarians Vets often first present at time of, or shortly after foaling Easy to stock / transport Milk replacer vs PelletSupporting Sales: Supporting Sales Robert Fera – Equine Specialist Support and Education at 3 buying segments Breeders Dealers * Client Education Seminars Veterinarians / Health Care professionals Sales support for KANE Grober’s internal support Conferences (eg. Can Am, Farm Shows) Web Blasts / Mail outs / Newsletters Marketing Material (eg. Brochures)