logging in or signing up velo-city 2011 presentation martijnves Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 35 Category: Others/ Misc License: Some Rights Reserved Like it (0) Dislike it (0) Added: March 23, 2011 This Presentation is Public Favorites: 0 Presentation Description Promoting cycling through social media Comments Posting comment... Premium member Presentation Transcript How to promote cycling through social media Martijn van Es: How to promote cycling through social media Martijn van EsWelcome to The Netherlands: Welcome to The Netherlands 25% of all transportation by bicycle Bicycle is the main transportation method on trips between 1 and 4 km. Dutch people cycle on average 900 km/year Cycling is safe, fast and comfortable But... 50% of all car journeys <7,5 km Strong geographic differences Immigrants and middle-aged males don’t cycle often (cc) Charles RoffeySlide 3: Holland is cycling! Three year campaign Fietsersbond, NISB & partners Trying to get people out of the car, onto the bicycle. The cycle toss helps people to choose between car and bicycle.Slide 4: Physical coin Online version (Flash) with figures Mobile version (HTML) for smartphonesSocial Media in The Netherlands: Social Media in The Netherlands 54% 25-55 year olds active on social networks One large local player: Hyves (youth-oriented) Facebook is growing, but still smaller Twitter: ±450.000 active accounts Many influential people (celebrities, politicians) are on Twitter, generating a lot of media attention Mobile internet services are growing fast (cc) Marc van WoudenbergMeet the Twitter Bike!: Meet the Twitter Bike! (cc) René WoutersMeet the Twitter Bike!: Meet the Twitter Bike! 4 bicycles: simple but strong Everybody can apply, but we focus on connectors and invite celebrities. We lend them a bike for a week, they report on Twitter ( #twitterfiets ) about their experiences. Most of them do, some of them don’t. We reply and retweet actively on @nederlandfietstResults: Results Lots of media attention, mainly in local press Buzz around the Twitter Bike attracted Gazelle as sponsor/supplier of the campaign. Many participants said the week on the Twitter Bike has changed their transport habits And…The Twitter Bike brings people together: The Twitter Bike brings people together5 lessons learnt: 5 lessons learnt Keep it simple Keep it social – talk with the participants Keep your expectations low – Start small and let it grow organically Appeal to people’s vanity and personal branding Accept that you can’t please everyone.How would you promote bicycle use through social media? : How would you promote bicycle use through social media?Slide 14: MARTIJN VAN ES (@martijn) Fietsersbond (@fietsersbond) Heel Nederland Fietst (@nederlandfietst) You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
velo-city 2011 presentation martijnves Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 35 Category: Others/ Misc License: Some Rights Reserved Like it (0) Dislike it (0) Added: March 23, 2011 This Presentation is Public Favorites: 0 Presentation Description Promoting cycling through social media Comments Posting comment... Premium member Presentation Transcript How to promote cycling through social media Martijn van Es: How to promote cycling through social media Martijn van EsWelcome to The Netherlands: Welcome to The Netherlands 25% of all transportation by bicycle Bicycle is the main transportation method on trips between 1 and 4 km. Dutch people cycle on average 900 km/year Cycling is safe, fast and comfortable But... 50% of all car journeys <7,5 km Strong geographic differences Immigrants and middle-aged males don’t cycle often (cc) Charles RoffeySlide 3: Holland is cycling! Three year campaign Fietsersbond, NISB & partners Trying to get people out of the car, onto the bicycle. The cycle toss helps people to choose between car and bicycle.Slide 4: Physical coin Online version (Flash) with figures Mobile version (HTML) for smartphonesSocial Media in The Netherlands: Social Media in The Netherlands 54% 25-55 year olds active on social networks One large local player: Hyves (youth-oriented) Facebook is growing, but still smaller Twitter: ±450.000 active accounts Many influential people (celebrities, politicians) are on Twitter, generating a lot of media attention Mobile internet services are growing fast (cc) Marc van WoudenbergMeet the Twitter Bike!: Meet the Twitter Bike! (cc) René WoutersMeet the Twitter Bike!: Meet the Twitter Bike! 4 bicycles: simple but strong Everybody can apply, but we focus on connectors and invite celebrities. We lend them a bike for a week, they report on Twitter ( #twitterfiets ) about their experiences. Most of them do, some of them don’t. We reply and retweet actively on @nederlandfietstResults: Results Lots of media attention, mainly in local press Buzz around the Twitter Bike attracted Gazelle as sponsor/supplier of the campaign. Many participants said the week on the Twitter Bike has changed their transport habits And…The Twitter Bike brings people together: The Twitter Bike brings people together5 lessons learnt: 5 lessons learnt Keep it simple Keep it social – talk with the participants Keep your expectations low – Start small and let it grow organically Appeal to people’s vanity and personal branding Accept that you can’t please everyone.How would you promote bicycle use through social media? : How would you promote bicycle use through social media?Slide 14: MARTIJN VAN ES (@martijn) Fietsersbond (@fietsersbond) Heel Nederland Fietst (@nederlandfietst)