slide 1: Nine Simple Email Marketing Tips to
Improve Your CTR Instantly
Email Marketing is the best way to reach the target audience for your business via
electronic media. Email marketing trends are based on a unique way to reach your
customer directly at a lower cost in comparison to other forms of media which are costly
as well as time-consuming. With this technique you can effectively run your business as
the Internet is the most popular way that individuals use to know more about a product
or a service. Email marketing is the most effective technique if you want to create a
position on the Internet.
Start using Email Marketing for your Business and build a huge client base for your
future growth and success. In fact email marketing strategy can also involve taking
customer feedback and provide an improvised service according to the requirements of
the customers. You can always send email surveys to your prospective clients and ask
for their feedback. Taking such initiatives would increase customer loyalty towards your
brand and they would be further interested towards your offerings. Thus if you want to
build a strong bond with your clients you can always implement these initiatives and
get maximum results with Email Marketing.
slide 2: As every procedure has its own pros and cons email marketing is not an exception.
Firstly when you are sending an email to your customer or prospect there is a high
probability that the mail might get lost in the individual’s inbox. In a worse scenario
your mail might get spammed which will automatically decrease the opening rate of the
mail. Secondly it often happens that your potential customers are opening the mail but
are not clicking on the CTA. This in turn has a direct impact on the CTR of your emails.
If you want to overcome these hindrances then you have to follow certain effective
email marketing tips and tricks which can instantly boost CTR.
Short and simple email copies
The most important thing that you need to keep in mind is that your customers or
prospects will never be interested in reading lengthy contents. People always prefer
short crisp and informative contents. So it is essential that you prepare your contents in
such a manner that will interest your target and help in improving the CTR of your
email.
Send emails to the new subscribers as early as possible
The best email marketing tips involve sending emails with the right contents to the
newer prospects. This is because your brand is still fresh in the mind of those
individuals. In order to create an impact of your brand within the mind of these
slide 3: subscribers it is important that you set up an email automation system that will be
activated the moment when the individual subscribes to a newsletter or any offering on
your website. Thus you can focus on sending an email to the subscriber within twenty-
four hours of subscription and thereby creating a high credibility of your brand and
improve CTR instantly.
A person need’s to send the email
A survey shows that opening rates of emails
are high when these emails are sent by an
individual and not by the company itself.
This is because individuals feel that they
can rely on a personalized name rather than
the name of a company. It is necessary that
you build the trust of your users by adding a
personal touch to your emails.
Provide clear information of the contact person
When you are sending the emails to your contacts it is important to provide every
minute details of the contact person such as address telephone number and email id so
that your subscribers can easily contact them. You can also add a helpline number in
your emails so that customers can directly call if there is a query or complaint regarding
the offering. This initiative will successfully boost CTR and create brand value. For
example while sending an email 99 acres clearly mentions the contact number of the
concerned person in large fonts so that the readers can effectively contact him for more
details.
Focus on user-friendly email templates
When you are choosing an email template for your business it is essential that you
choose a right template which is interactive and repeatable. In the recent era a majority
of individuals are always hooked on their smart-phones and check emails from their
phone itself. Thus it is important that you choose a template that is mobile friendly and
compatible with the smart-phones.
slide 4: Test your delivery time
You need to realize that your prospects have a busy lifestyle. Thus in order to
increase the open rate of your emails it is important to drop the emails at the
time when your subscribers are actively checking their mail box. This will help in
creating a positive impact on your business in the mind of your prospects and
increase the rate of CTR.
Right integration of social media platforms
The best way to give an instant boost to email CTR is to connect your emails with
different social media sites. For the development of your business it is important that
you need to incorporate options for social sharing in your sent emails. These social
platforms are an ideal choice if you want to experience a wider reach of the emails and
increase your client.
Add only one CTA button
You need to realize that potential customers
will never read the entire email they will
only go through the important points
especially when they are reading it on their
smart-phone. Thus it is always important
to incorporate a single CTA button that
would entice the audience to click on the
same. The focus of email marketing is to
enhance your CTR. It is seen that
subscribers are more likely to click only if
there is just a single CTA button. Thus in
order to increase the effectiveness of your
business these email marketing tips need to be implemented.
slide 5: Include Terms and Conditions
If your email content asks your customers to purchase an offering it is important that
you include an accurate terms and conditions section and links this section to your terms
and conditions page on the website. This will make your email look highly credible to the
users and will effectively increase email marketing CTR.
Email marketing best practices help in improving your CTR that not only leads to
high brand credibility and enhance your ad rank but also provides you with hefty
discounts concerning lower cost per click. Thus instantly improving CTR can help you in
creating a higher rank for your advertisements and thereby increasing your brand value
among your prospects and customers.
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