logging in or signing up “How To Create Squeeze Page marlonsand Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 70 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 11, 2010 This Presentation is Public Favorites: 0 Presentation Description “How To Create A State-Of-The-Art Squeeze Page That DOUBLES Your Response Comments Posting comment... Premium member Presentation Transcript How To Create Squeeze Page : How To Create Squeeze Page How To Create A State-Of-The-Art Squeeze Page That DOUBLES Your Response By Marlon Sanders Slide 2: Are you Squeezin'? If you are, do you wanna double your results? If you aren't, do you wanna get your Squeeze on? A Squeeze page is what you use to convince folks to give you their name and email so you can follow up with them like I'm doin' with you right here. www.designdashboard.com Slide 3: Hopefully, you follow up with some content and value. Although if you listen to the Ben Hart interview, you'll see there's more than one way to do this. Ben only sends pitches but it's because his entry product is a buck. And if people won't fork over a buck, why send 'em free content. That is Ben's theory. www.designdashboard.com Slide 4: Anyway, lemme (Oklahoma talk for "let me") break down a state-o-the-art Squeeze page for you. Here are two pages for you to study: http://www.TurboProfits.com/tracking/go.php?c=michaeljones http://www.TurboProfits.com/tracking/go.php?c=michaeljones2 www.designdashboard.com Slide 5: Observations: 1. You do NOT have to scroll down the page to see the part where you input your name and email address. This is called being "above-the-fold.“ 2. The Squeeze pages use VIDEO. When Daegan tested this, he DOUBLED his response. Thus, the headline of this article. www.designdashboard.com Slide 6: 3. The headline immediately grabs your attention: "The AdWords Code for Earning $326,819.61 in 90 Days...“ 4. The beginning of the video sucks you right in. 5. There's no doubt about the action Michael wants you to take. www.designdashboard.com Slide 7: Just LOOK at the box on the right. It's very well done with the arrow and all. Overall, this is a world class Squeeze page. Now, Daegan calls 'em lead capture pages. But whether you call 'em Squeeze pages or lead capture pages, it's all the same thing. www.designdashboard.com Slide 8: There are important nuances here to consider: What happens AFTER someone inputs their name and email address? Is a double optin used? How often are follow up emails sent? What is the conversion used in the follow up emails? www.designdashboard.com Slide 9: I discuss these questions quite a bit in Promo Dashboard and go in depth on my Ateam calls. If you aren't on my Ateam yet, it's the single best value in Internet marketing. Two calls per month with ME. And you can try 'em for a buck. http://www.TurboProfits.com/tracking/go.php?c=927ezineateam www.designdashboard.com Slide 10: 6. Notice the use of PROOF in this video. You probably don't have THAT good of proof of performance. But I bet you have something. And if I'm losing you on the concept of proof, go back and study Tested Advertising Methods by John Caples or read my ebook on writing sales copy. www.designdashboard.com Slide 11: By the way, Michael comped me his Adwords course and it's excellent. He really knows his Adwords stuff. 7. Notice the sparing but effective use of graphics on the page. The graphics SUPPORT the overall objective which is to get you to input your name and email. www.designdashboard.com Slide 12: Compare this to Daegan's page: http://www.recruitlikecrazy.com Daegan comes from the old school of copywriting (where I'm from) that says copy transcends graphics. But like me, he's learned that graphics CAN increase your response. www.designdashboard.com Slide 13: Originally, his Squeeze or lead capture pages didn't have graphics. He boosted response 20% by adding graphics and doubled response by adding the video. The thing I LIKE about Deagan's video vs. Michael's video is Daegan shows actual video of himself. Michael wants to be more anonymous, so he can't do that. www.designdashboard.com Slide 14: What you see on Daegan's page is a world-class Squeeze tested and refined over the past two years. But he'll also say you don't HAVE to start with the graphics. Plain ol' text WILL get people to respond. The graphics are a 20% boost. www.designdashboard.com Slide 15: In the VIDEO version of this ezine which I'll send out tonight or tomorrow (feelin’ lazy today), I'll include a link to a site that will show you HOW to create your own video! It rocks. Totally rocks. www.designdashboard.com Slide 16: OK. So this is it. The simple structure of state-of-the-art Squeeze pages. 1. Use video 2. Have a great headline 3. Make it all above-the-fold of the screen 4. Have a great box on the right side 5. Add graphics that support the message www.designdashboard.com Slide 17: For more free web design tips, go to www.designdashboard.com/blog and www.designdashboard.com for your web design needs. Copyright © 2010 by Higher Response Marketing Inc. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
“How To Create Squeeze Page marlonsand Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 70 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 11, 2010 This Presentation is Public Favorites: 0 Presentation Description “How To Create A State-Of-The-Art Squeeze Page That DOUBLES Your Response Comments Posting comment... Premium member Presentation Transcript How To Create Squeeze Page : How To Create Squeeze Page How To Create A State-Of-The-Art Squeeze Page That DOUBLES Your Response By Marlon Sanders Slide 2: Are you Squeezin'? If you are, do you wanna double your results? If you aren't, do you wanna get your Squeeze on? A Squeeze page is what you use to convince folks to give you their name and email so you can follow up with them like I'm doin' with you right here. www.designdashboard.com Slide 3: Hopefully, you follow up with some content and value. Although if you listen to the Ben Hart interview, you'll see there's more than one way to do this. Ben only sends pitches but it's because his entry product is a buck. And if people won't fork over a buck, why send 'em free content. That is Ben's theory. www.designdashboard.com Slide 4: Anyway, lemme (Oklahoma talk for "let me") break down a state-o-the-art Squeeze page for you. Here are two pages for you to study: http://www.TurboProfits.com/tracking/go.php?c=michaeljones http://www.TurboProfits.com/tracking/go.php?c=michaeljones2 www.designdashboard.com Slide 5: Observations: 1. You do NOT have to scroll down the page to see the part where you input your name and email address. This is called being "above-the-fold.“ 2. The Squeeze pages use VIDEO. When Daegan tested this, he DOUBLED his response. Thus, the headline of this article. www.designdashboard.com Slide 6: 3. The headline immediately grabs your attention: "The AdWords Code for Earning $326,819.61 in 90 Days...“ 4. The beginning of the video sucks you right in. 5. There's no doubt about the action Michael wants you to take. www.designdashboard.com Slide 7: Just LOOK at the box on the right. It's very well done with the arrow and all. Overall, this is a world class Squeeze page. Now, Daegan calls 'em lead capture pages. But whether you call 'em Squeeze pages or lead capture pages, it's all the same thing. www.designdashboard.com Slide 8: There are important nuances here to consider: What happens AFTER someone inputs their name and email address? Is a double optin used? How often are follow up emails sent? What is the conversion used in the follow up emails? www.designdashboard.com Slide 9: I discuss these questions quite a bit in Promo Dashboard and go in depth on my Ateam calls. If you aren't on my Ateam yet, it's the single best value in Internet marketing. Two calls per month with ME. And you can try 'em for a buck. http://www.TurboProfits.com/tracking/go.php?c=927ezineateam www.designdashboard.com Slide 10: 6. Notice the use of PROOF in this video. You probably don't have THAT good of proof of performance. But I bet you have something. And if I'm losing you on the concept of proof, go back and study Tested Advertising Methods by John Caples or read my ebook on writing sales copy. www.designdashboard.com Slide 11: By the way, Michael comped me his Adwords course and it's excellent. He really knows his Adwords stuff. 7. Notice the sparing but effective use of graphics on the page. The graphics SUPPORT the overall objective which is to get you to input your name and email. www.designdashboard.com Slide 12: Compare this to Daegan's page: http://www.recruitlikecrazy.com Daegan comes from the old school of copywriting (where I'm from) that says copy transcends graphics. But like me, he's learned that graphics CAN increase your response. www.designdashboard.com Slide 13: Originally, his Squeeze or lead capture pages didn't have graphics. He boosted response 20% by adding graphics and doubled response by adding the video. The thing I LIKE about Deagan's video vs. Michael's video is Daegan shows actual video of himself. Michael wants to be more anonymous, so he can't do that. www.designdashboard.com Slide 14: What you see on Daegan's page is a world-class Squeeze tested and refined over the past two years. But he'll also say you don't HAVE to start with the graphics. Plain ol' text WILL get people to respond. The graphics are a 20% boost. www.designdashboard.com Slide 15: In the VIDEO version of this ezine which I'll send out tonight or tomorrow (feelin’ lazy today), I'll include a link to a site that will show you HOW to create your own video! It rocks. Totally rocks. www.designdashboard.com Slide 16: OK. So this is it. The simple structure of state-of-the-art Squeeze pages. 1. Use video 2. Have a great headline 3. Make it all above-the-fold of the screen 4. Have a great box on the right side 5. Add graphics that support the message www.designdashboard.com Slide 17: For more free web design tips, go to www.designdashboard.com/blog and www.designdashboard.com for your web design needs. Copyright © 2010 by Higher Response Marketing Inc.