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The Ultimate SEO Tutorial for Beginners 2020 | Grow Your Business Great you have created an outstanding website for your business. Now all you need to do is work on search engine optimization and bring people to your website. We all know that SEO is not a one-time event it will take time to rank your website in search engines. Let’s start with this question What is SEO To rank your website as one of the top search results for a keyword you should know the basics of SEO. Here is the simple definition Search Engine Optimisation is a technical analytical and creative process to improve the visibility of a website in search engines. SEO is done in two different ways a on-page SEO b Off-Page SEO

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On-Page SEO Basics On-page SEO refers to the tactics you use on your website to help it rank better. Here are the things you can do for the on-page 1. Meta Tags Meta tags are one of the major parts of SEO. Meta tags give a brief description of your webpage and help people to decide whether to visit your website or not. 2. Consider Internal Linking’s Link building isn’t just for getting links from external sites to your website. You can help search engines to learn more about your website by internally linking to other pages on your website within your content. 3. Utilize Anchor Texts Anchor Text is a clickable text with a hyperlink that visitors can use to be taken directly to another web page either within your site or anywhere on the internet. Anchor text is one of the best SEO practices to rank your website for keywords. 4. Use Keyword in the URL Insert a keyword in URL which helps Search engines to understand and rank for the keyword. Make sure the URL is short don’t use numbers hyphens in the URLs.

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5. Use ALT Attributes for All of the Images Don’t forget to give alt tags for the images because search engines don’t read images. Alt tags are the easy way for search engines to rank the images. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. 6. Right Headers Will Give Right Structure for Webpage Well when search scans your webpage your page should have perfect headings for better understanding of your page. The H1 should be descriptive of the page’s content and you shouldn’t have more than one H1 per page. Choose your title carefully and don’t forget to include your main keywords. Following your H1 in the hierarchy of headers is H2 H3 etc. While H1 corresponds to your title H2 and H3 correspond to your headings and subheadings respectively. Off-Page SEO Basics Off-page SEO refers to the actions taken off-site to further enhance the websites ranking on the SERPs. Optimizing for off-page SEO factors includes multiple variables which link or promote your website to other reputable and accomplished pages on the internet.