Content Marketing - Keynote Speech at PUP Manila's Caliber 360

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Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.

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Freshmen Sophomores Juniors Seniors Marketing Students Non-Marketing Students

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Loves watching TV ads? Expert in ignoring TV ads? Spends more time online? Spends more time in front of TV? Loves reading blogs?

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WHAT IS CONTENT MARKETING?

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Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. www.contentmarketinginstitute.com

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Content Marketing’s purpose is to attract and retain customers by consistently  creating and curating relevant and valuable content  with the  intention of changing or enhancing consumer behavior .  www.contentmarketinginstitute.com

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Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. www.copyblogger.com

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Content Marketing is the art of communicating with your customers and prospects without selling. www.contentmarketinginstitute.com

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SO WHAT IS NOT CONTENT MARKETING? Advertising

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BUT WHY CONTENT MARKETING?

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1 . People had become experts in ignoring ads.

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2 . People love good content.

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3 . Google loves good content.

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4. Content Marketing builds credibility.

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5 . Content Marketing is subtle but strong.

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5 TIPS IN CREATING AN EFFECTIVE CONTENT MARKETING STRATEGY PLAN

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1. In your next campaign, seek to educate not just sell.

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2. Know what kind of content your customers want. Not what you want.

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3. Maximize the power of online in delivering sustainable content .

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4. Create a calendar for your content marketing plan.

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5. Say “no” to too much advertising.

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5 TIPS FOR STUDENTS TO TAKE ADVANTAGE OF THE CONTENT MARKETING PHENOMENON

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1 . Put up your blog. Share your thoughts to the world.

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2. Manage social media pages of your blog.

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3 . Get opportunities via LinkedIn.

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4. Gain experiences and additional income via online freelancing.

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1. 199Jobs.com 2. Elance.com ONLINE FREELANCING SITES 3. Odesk.com 4 . Freelancer.com

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5. Build your online portfolio and let your works speak for you.

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1. Content is king. 2. It’s not about you. PARTING WORDS 3. Success takes time even in the digital world. Persevere.

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Let’s work together! Contact me via markjosephdelgado@ymail.com or 0917-838-7545.

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