Social Media Campaign 101

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Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.

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SOCIAL MEDIA CAMPAIGN 101

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Blogger Digital Marketer NGO Why am I here? Social Entrepreneur Student

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1) Where am I now? 2) Where do I want to be? 3) How will I get there? When planning for anything, consider these:

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1) What is your goal? 2) Who do you want to talk to? 3) What are your touchpoints ? 4) Who can help you?

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What is your goal?

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Participants Donations Volunteers Profit Awareness

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When targeting a number, use the Inverted Pyramid Model.

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Conversion Rate = ?

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1. Also have a target for your general audience. 2. The pyramid may have multiple levels and conversion rate for each . 3. Look for touchpoints that have high conversion rates. Insights on Inverted Pyramid Model:

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Who do you want to talk to?

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Civil Society Government Youth Private Sector NGOs Academe

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When targeting a segment, use the Jar & Stones Principle.

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Large Groups Medium Groups Small Groups

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What are your touchpoints ?

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Blogs Email Facebook Twitter LinkedIn Website

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1) Timing 2) Copy When using online touchpoints , consider these: 3 ) Call To Action

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1) Keep it short. 2) Ask a question. 3) Make a list. Tips in making good copies for online use:

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Who can help you?

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Bloggers Individual Affiliates Facebook Groups Organizations Students PR Groups

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When working with people, these 2 questions may help: 2 ) How can they help you? 1 ) What’s in it for them?

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When looking for people and resources, remember the Ripple Principle.

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One ripple or dot will lead you to the next.

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Indispensable teammates for almost any campaign: Strategist Digital Marketer Graphics Designer Events Coordinator Writer Relationship Manager

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1) Be detailed. 2) Map the audience’s journey. 3) Make it experiential. Parting words:

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Let’s keep in touch via www.mediactiv8.com