logging in or signing up Search Engine Optimisation Presentation marenachappell Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 8 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: January 10, 2012 This Presentation is Public Favorites: 0 Presentation Description seach engine optimisation for small business Comments Posting comment... Premium member Presentation Transcript Search Engine Optimisation (SEO) for Small Business: Search Engine Optimisation (SEO) for Small Business Mark Chappell – SEO Advisor and AccountantContents: Contents Definition of SEO Search information How search engines work Factors affecting SEO Tips and Results Our Business FREE Website Analysis Contact details www.promoteyourwebsiteonline.comDefinition: Definition Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search results. In other words, SEO is getting your website ranked higher in search engines, such as google . www.promoteyourwebsiteonline.comSearch Information: Search Information Search engine results continue to get better every year For example, Google knows billions of web pages, and they find more every day Just as we rely on search engines, they need our help to improve their relevance We are what Google says we are Everything we do revolves around search www.promoteyourwebsiteonline.comShare of search market: Share of search market www.promoteyourwebsiteonline.comSearch information - Google: Search information - Google The number one position in Google gets on average 42% of the clicks on that page The second position in Google gets about 22% of the clicks The third position in Google gets about 10% of the clicks Only about 20% of the people even go to the second page A very small percentage go to the third page and further You need to be on Page 1 of Google www.promoteyourwebsiteonline.comOrganic vs Paid: Organic vs Paid www.promoteyourwebsiteonline.com A D B CHow Search Engines Work: How Search Engines Work A search engine operates in the following order: Web crawling Indexing Searching (per wikipedia ) www.promoteyourwebsiteonline.comFactors affecting SEO: Factors affecting SEO On page optimisation Off page optimisation On page optimisation + off page optimisation = IMPROVED RANKINGS www.promoteyourwebsiteonline.comTips for Small Business Owners: Tips for Small Business Owners Keyword – know the keyword phrase your prospects are entering Websites are not indexed by the search engines, but each web page is indexed independently of any other. You are competing against others for rankings on search engines. www.promoteyourwebsiteonline.comResults: Results If your site is ranked highly in search engines it will: Increase traffic to your site, which will potentially lead to more customers, more work and greater profits and An online presence increases your business credibility and awareness. www.promoteyourwebsiteonline.comOur Business: Our Business If our company can get you listed on page 1 in search engine rankings for your keyword would you be interested? As discussed, we specialise in on page and off page SEO techniques. We keep up to date with the latest techniques. We are less expensive than other SEO firms. We continually keep you up to date with how the marketing campaign is going. We are effectively working with you and for you - your results are our prime objective. www.promoteyourwebsiteonline.comMission Statement: Mission Statement Our goal is to ensure our clients achieve online presence using high-quality, results driven, search engine optimisation (SEO) methods. www.promoteyourwebsiteonline.comServices: Services SEO Packages Social media Google places Submission services, such as press releases, articles, social bookmarking www.promoteyourwebsiteonline.comFree Website Analysis: Free Website Analysis Is your website on Page 1 of Google or page 21? For a FREE analysis of your website please contact: info@promoteyourwebsiteonline.com or Go to www.promoteyourwebsiteonline.com www.promoteyourwebsiteonline.comQuestions: Questions www.promoteyourwebsiteonline.comContact Details: Contact Details Mark Chappell SEO Advisor and Accountant 0432 690 313 info@promoteyourwebsiteonline.com www.promoteyourwebsiteonline.com www.promoteyourwebsiteonline.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Search Engine Optimisation Presentation marenachappell Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 8 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: January 10, 2012 This Presentation is Public Favorites: 0 Presentation Description seach engine optimisation for small business Comments Posting comment... Premium member Presentation Transcript Search Engine Optimisation (SEO) for Small Business: Search Engine Optimisation (SEO) for Small Business Mark Chappell – SEO Advisor and AccountantContents: Contents Definition of SEO Search information How search engines work Factors affecting SEO Tips and Results Our Business FREE Website Analysis Contact details www.promoteyourwebsiteonline.comDefinition: Definition Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search results. In other words, SEO is getting your website ranked higher in search engines, such as google . www.promoteyourwebsiteonline.comSearch Information: Search Information Search engine results continue to get better every year For example, Google knows billions of web pages, and they find more every day Just as we rely on search engines, they need our help to improve their relevance We are what Google says we are Everything we do revolves around search www.promoteyourwebsiteonline.comShare of search market: Share of search market www.promoteyourwebsiteonline.comSearch information - Google: Search information - Google The number one position in Google gets on average 42% of the clicks on that page The second position in Google gets about 22% of the clicks The third position in Google gets about 10% of the clicks Only about 20% of the people even go to the second page A very small percentage go to the third page and further You need to be on Page 1 of Google www.promoteyourwebsiteonline.comOrganic vs Paid: Organic vs Paid www.promoteyourwebsiteonline.com A D B CHow Search Engines Work: How Search Engines Work A search engine operates in the following order: Web crawling Indexing Searching (per wikipedia ) www.promoteyourwebsiteonline.comFactors affecting SEO: Factors affecting SEO On page optimisation Off page optimisation On page optimisation + off page optimisation = IMPROVED RANKINGS www.promoteyourwebsiteonline.comTips for Small Business Owners: Tips for Small Business Owners Keyword – know the keyword phrase your prospects are entering Websites are not indexed by the search engines, but each web page is indexed independently of any other. You are competing against others for rankings on search engines. www.promoteyourwebsiteonline.comResults: Results If your site is ranked highly in search engines it will: Increase traffic to your site, which will potentially lead to more customers, more work and greater profits and An online presence increases your business credibility and awareness. www.promoteyourwebsiteonline.comOur Business: Our Business If our company can get you listed on page 1 in search engine rankings for your keyword would you be interested? As discussed, we specialise in on page and off page SEO techniques. We keep up to date with the latest techniques. We are less expensive than other SEO firms. We continually keep you up to date with how the marketing campaign is going. We are effectively working with you and for you - your results are our prime objective. www.promoteyourwebsiteonline.comMission Statement: Mission Statement Our goal is to ensure our clients achieve online presence using high-quality, results driven, search engine optimisation (SEO) methods. www.promoteyourwebsiteonline.comServices: Services SEO Packages Social media Google places Submission services, such as press releases, articles, social bookmarking www.promoteyourwebsiteonline.comFree Website Analysis: Free Website Analysis Is your website on Page 1 of Google or page 21? For a FREE analysis of your website please contact: info@promoteyourwebsiteonline.com or Go to www.promoteyourwebsiteonline.com www.promoteyourwebsiteonline.comQuestions: Questions www.promoteyourwebsiteonline.comContact Details: Contact Details Mark Chappell SEO Advisor and Accountant 0432 690 313 info@promoteyourwebsiteonline.com www.promoteyourwebsiteonline.com www.promoteyourwebsiteonline.com