logging in or signing up BIG BAZAAR PROJECT manzoor.alam82 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2294 Category: Entertainment License: All Rights Reserved Like it (2) Dislike it (1) Added: April 09, 2010 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: aftabssm (9 month(s) ago) this presentation really nice on big bazar , sir i need this project could u send me , email id is aftabssm@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: spider2050 (16 month(s) ago) ho this presentation is indeed very good..could u plz send me the ppt at varun_ab@hotmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: spider2050 (16 month(s) ago) ho this presentation is indeed very good..could u plz send me the ppt at varun_ab@hotmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: siva20086 (17 month(s) ago) my mail id siva_20086@yahoo.com Saving..... Post Reply Close Saving..... Edit Comment Close By: snehamhatree (18 month(s) ago) mail me this ppt...my id is bestbuddies198877@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: MD. MANZOOR ALAM Big Team What is Retailing : 2 What is Retailing The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption. Size of Indian Retail : 4/9/2010 3 Size of Indian Retail Source: http://www.indiaretailing.com/india-retail-report.asp www.azadsikander.blogspot.com Slide 4: 4/9/2010 4 Kuber complex Varanasi www.azadsikander.blogspot.com Slide 5: 4/9/2010 5 www.azadsikander.blogspot.com Porter’s five force model : 4/9/2010 6 Porter’s five force model www.azadsikander.blogspot.com Analysis : 4/9/2010 7 Analysis www.azadsikander.blogspot.com Customer Segmentation : 4/9/2010 8 Customer Segmentation Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers. www.azadsikander.blogspot.com Life cycle of Big Bazaar : 4/9/2010 9 Life cycle of Big Bazaar SALES www.azadsikander.blogspot.com Slide 10: 4/9/2010 10 M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High www.azadsikander.blogspot.com Slide 11: 4/9/2010 11 Marketing Mix www.azadsikander.blogspot.com 1.Product Mix : 4/9/2010 12 1.Product Mix www.azadsikander.blogspot.com Product Mix Cont.. : 4/9/2010 13 Product Mix Cont.. www.azadsikander.blogspot.com 2.Pricing : 4/9/2010 14 2.Pricing Value pricing Promotional pricing Low interest financing Psychological discounting Special event pricing Differentiated Pricing Time pricing Bundling www.azadsikander.blogspot.com Psychological pricing : 4/9/2010 15 Psychological pricing www.azadsikander.blogspot.com Time pricing Value Pricing : 4/9/2010 16 Time pricing Value Pricing www.azadsikander.blogspot.com Bundling : 4/9/2010 17 Bundling www.azadsikander.blogspot.com 3.Place : 4/9/2010 18 3.Place BIG BAZAR INDIA Number of out let- 104; Located at main city-tier I & tier city-II; Area-10,000sq ft- 120000 sqft; High street area of city; & Approachable destination. www.azadsikander.blogspot.com 4.Promotion : 4/9/2010 19 4.Promotion www.azadsikander.blogspot.com Slide 20: 4/9/2010 Big Bazaar XIDAS, Jabalpur 20 PROMOTION 5.People : 4/9/2010 21 5.People Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing) www.azadsikander.blogspot.com 6.Physical Evidence : 4/9/2010 22 6.Physical Evidence www.azadsikander.blogspot.com 7.Process : 4/9/2010 23 7.Process www.azadsikander.blogspot.com Positioning : 4/9/2010 Big Bazaar XIDAS, Jabalpur 24 Positioning High service low service Low price High price www.azadsikander.blogspot.com Organization value and customer value : Organization value and customer value 4/9/2010 25 www.azadsikander.blogspot.com Slide 26: 4/9/2010 26 Guerrilla marketing strategy www.azadsikander.blogspot.com Future strategy of Big Bazaar : Future strategy of Big Bazaar 4/9/2010 27 In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation www.azadsikander.blogspot.com Slide 28: 4/9/2010 28 Marketing strategy www.azadsikander.blogspot.com Slide 29: 4/9/2010 29 Thank You www.azadsikander.blogspot.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
BIG BAZAAR PROJECT manzoor.alam82 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2294 Category: Entertainment License: All Rights Reserved Like it (2) Dislike it (1) Added: April 09, 2010 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: aftabssm (9 month(s) ago) this presentation really nice on big bazar , sir i need this project could u send me , email id is aftabssm@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: spider2050 (16 month(s) ago) ho this presentation is indeed very good..could u plz send me the ppt at varun_ab@hotmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: spider2050 (16 month(s) ago) ho this presentation is indeed very good..could u plz send me the ppt at varun_ab@hotmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: siva20086 (17 month(s) ago) my mail id siva_20086@yahoo.com Saving..... Post Reply Close Saving..... Edit Comment Close By: snehamhatree (18 month(s) ago) mail me this ppt...my id is bestbuddies198877@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: MD. MANZOOR ALAM Big Team What is Retailing : 2 What is Retailing The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption. Size of Indian Retail : 4/9/2010 3 Size of Indian Retail Source: http://www.indiaretailing.com/india-retail-report.asp www.azadsikander.blogspot.com Slide 4: 4/9/2010 4 Kuber complex Varanasi www.azadsikander.blogspot.com Slide 5: 4/9/2010 5 www.azadsikander.blogspot.com Porter’s five force model : 4/9/2010 6 Porter’s five force model www.azadsikander.blogspot.com Analysis : 4/9/2010 7 Analysis www.azadsikander.blogspot.com Customer Segmentation : 4/9/2010 8 Customer Segmentation Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers. www.azadsikander.blogspot.com Life cycle of Big Bazaar : 4/9/2010 9 Life cycle of Big Bazaar SALES www.azadsikander.blogspot.com Slide 10: 4/9/2010 10 M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High www.azadsikander.blogspot.com Slide 11: 4/9/2010 11 Marketing Mix www.azadsikander.blogspot.com 1.Product Mix : 4/9/2010 12 1.Product Mix www.azadsikander.blogspot.com Product Mix Cont.. : 4/9/2010 13 Product Mix Cont.. www.azadsikander.blogspot.com 2.Pricing : 4/9/2010 14 2.Pricing Value pricing Promotional pricing Low interest financing Psychological discounting Special event pricing Differentiated Pricing Time pricing Bundling www.azadsikander.blogspot.com Psychological pricing : 4/9/2010 15 Psychological pricing www.azadsikander.blogspot.com Time pricing Value Pricing : 4/9/2010 16 Time pricing Value Pricing www.azadsikander.blogspot.com Bundling : 4/9/2010 17 Bundling www.azadsikander.blogspot.com 3.Place : 4/9/2010 18 3.Place BIG BAZAR INDIA Number of out let- 104; Located at main city-tier I & tier city-II; Area-10,000sq ft- 120000 sqft; High street area of city; & Approachable destination. www.azadsikander.blogspot.com 4.Promotion : 4/9/2010 19 4.Promotion www.azadsikander.blogspot.com Slide 20: 4/9/2010 Big Bazaar XIDAS, Jabalpur 20 PROMOTION 5.People : 4/9/2010 21 5.People Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing) www.azadsikander.blogspot.com 6.Physical Evidence : 4/9/2010 22 6.Physical Evidence www.azadsikander.blogspot.com 7.Process : 4/9/2010 23 7.Process www.azadsikander.blogspot.com Positioning : 4/9/2010 Big Bazaar XIDAS, Jabalpur 24 Positioning High service low service Low price High price www.azadsikander.blogspot.com Organization value and customer value : Organization value and customer value 4/9/2010 25 www.azadsikander.blogspot.com Slide 26: 4/9/2010 26 Guerrilla marketing strategy www.azadsikander.blogspot.com Future strategy of Big Bazaar : Future strategy of Big Bazaar 4/9/2010 27 In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation www.azadsikander.blogspot.com Slide 28: 4/9/2010 28 Marketing strategy www.azadsikander.blogspot.com Slide 29: 4/9/2010 29 Thank You www.azadsikander.blogspot.com