Slide1: DIGITAL CONTENT MARKETING & SEO PROPOSAL PREPARED FOR:
Slide2: F ounded 1 st Digital Marketing Agency Digital Marketing Specialist BioChain Institute Inc. 1 ,000s of 1 st P age R ankings. Millions Revenue Generated Running All Strategy & Executio n @ BioChain . Launched Personal Brand Lorenzo Gutierrez Digital Marketing 2013 2017 2018 2018 HISTORY & FUTURE WHO IS LORENZO GUTIERREZ DIGITAL MARKETING
Slide3: WHO IS LORENZO GUTIERREZ DIGITAL MARKETING ? COMMUNITY & GIVING $1,000 SCHOLARSHIP AWARD FOR 2019
Slide4: project coordinators developers WHO IS LORENZO GUTIERREZ DIGITAL MARKETING ? EXPERTS, ON YOUR TEAM technical support digital marketers marketing specialists designers
Slide5: NEXT LEVEL MIX DIGITAL MARKETING
What Is Digital Marketing?: What Is Digital Marketing? Visitors Leads Customers Internet Marketing Be in places where customers can discover you } A Great Website } Using the web to get customers to purchase again and again }
How To Influence Digital Marketing: How To Influence Digital Marketing Visitors Leads Customers On-site On Page KWR WMT Content Dev Social Media Authoring Outreach Design Engagement PPC Advertising Bid Management Ad Copy Goal Tracking Reporting Website Redesign Professional Design Clear Calls to Action Engaging Photos and Copy Mobile Optimized e-mail Marketing Content Design List Growth Strategy DistributionZ Content Marketing Authoring Outreach G.D. Engagement Directory Listings Review monitoring Local Directories Landing Page Professional Design Clear Calls to Action Conversion Optimized Mobile Optimized Facebook Ads Ad Creative & Campaign Type Audience & Targeting Reporting Reputation/Reviews Solicit positive reviews High ratio of positive reviews Managed negative reviews
Evaluation: On Page SEO: Evaluation: On Page SEO Keyword Rank Monthly Search Volume (Exact) Competition #1 Ranking Site service dogs 15 14800 66,300 happytailsservicedogs.com service dog 17 12100 165,000 www.servicedogsamerica.org how to get a service dog 7 1600 430 www.petpartners.org/ServiceAnimalFAQs service animals Not in top 30 3600 21,500 www.ada.gov/service_anima Totals 380 Your Rating
Choosing Keywords: Choosing Keywords
Optimizing Pages with Keywords: Optimizing Pages with Keywords
Website Popularity Model: Website Popularity Model
Evaluation: Social Media (Social Signals): Evaluation: Social Media (Social Signals) 2 Posts in past 6 months Your Rating
Evaluation: Site Content & Content Marketing: Evaluation: Site Content & Content Marketing 17 Pages Indexed Has Blog Regular Blog Updates Content Freshness Your Rating
Directory Listing Repair & Creation: Directory Listing Repair & Creation Your Rating
Evaluation: Your Online Reputation: Evaluation: Your Online Reputation Your Rating
Evaluation: Website: Evaluation: Website Built on Flexible Framework Optimized for Mobile Devices Clear Calls to Action Professional Design Your Rating
Campaign Management & Reporting: Campaign Management & Reporting Monthly Task Examples Ad Split Testing Disable underperforming ads Create new test ads Monitor keywords and negative keywords Lead reporting PPC Reporting & Analysis Landing page adjustments
Next Steps: Next Steps Schedule Kickoff With Digital Marketing Coordinator 1 2 Identify Campaign Objectives 3 Complete Enrollment Form, Exhibit A & Service Agreement
Get in Touch: Get in Touch Google Site | Angelfire | Wordpress | Dribble Lorenzo Gutierrez Digital Marketing 44 Montgomery St #35 San Francisco, CA 94104 (415) 851-5644 www.lorenzogutierrez.net (Website) www.lorenzogutierrez.net/digital-marketing/san-francisco/