logging in or signing up final Kingfisher ppt manishtuli Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 180 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 03, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: As A Brand KINGFISHER- BRAND: KINGFISHER- BRAND Kingfisher stands for excitement, youth and camaraderie. Kingfisher, the bird is known for its keen instinct, and perfect aim. It zeros on its target with unfaltering focus. All its colors represents energy, youthfulness, enthusiasm, freedom with a touch of formality and discipline .The C.B.B.E. Pyramid: Brand Salience Performance Imagery Judgment Feelings Resonance The C.B.B.E. PyramidSlide 4: Alcoholic Beverage Wine Beer Other Spirits Full Strength Low No Variety Brewing Method Dry Ice Draft Lager AleSlide 5: Beer Airlines Fashion Collection Sports Calendar King Club – 5star Hotels BRANDSBRAND REPOSITIONING : BRAND REPOSITIONINGANSOFF MATRIX: ANSOFF MATRIX KINGFISHER BEER: KINGFISHER BEERPRODUCT LINE: PRODUCT LINE Kingfisher Premium beer Kingfisher Strong beer Kingfisher Draught beer Kingfisher Blue beer Kingfisher ultra mildSlide 10: Sab Miller Royal Challenger Haywards Fosters KINGFISHER BEER - COMPETITORS KINGFISHER AIRLINES : KINGFISHER AIRLINESABOUT KINGFISHER AIRLINES: ABOUT KINGFISHER AIRLINES Kingfisher Airlines Limited is a major Indian airline based in Mumbai. Kingfisher Airlines, through one of its holding companies United Breweries Group, has a 50 percent stake in low cost carrier Kingfisher Red . In May 2009, Kingfisher Airlines carried more than a million passengers, giving it the highest market share among airlines in India . Kingfisher airlines market share as on 15 th march 2010 is 22.27 %. It is India’s leading airline industry after Jet Airways.PRODUCT LIFE CYCLE: PRODUCT LIFE CYCLE KINGFISHER AIRLINESSlide 14: EMIRATES JET KINGFISHER DECCAN SPICE Quality Of Service(HIGH) Quality Of Service(LOW) PRICE(HIGH) PRICE(LOW) PERCEPTUAL MAPPINGFRONTAL ATTACK : FRONTAL ATTACKKINGFISHER MINERAL WATER: KINGFISHER MINERAL WATERPLC: PLC KINGFISHER MINERAL WATERPOP,FOR,POD,CANNABALIZATION,KCI: POP,FOR,POD,CANNABALIZATION,KCIPOINT OF PARITY : POINT OF PARITY Kingfisher Mineral water Should be pure Should not be adulterated Kingfisher Liquor Should contain certain % of alcohol Kingfisher Airlines Should reduce your travel time Travel should be comfortableFRAME OF REFERENCE (FOR) : FRAME OF REFERENCE (FOR) Kingfisher Mineral Water Bisleri, Aquafina, Kinley, Evian Kingfisher Liquor Fosters, Carlsberg, Hayward's, Budweiser Kingfisher Airlines Jet Airways, Indian Airlines, Air India, Emirates, LufthansaPOINT OF DIFFERENTIATION : POINT OF DIFFERENTIATION Kingfisher Airlines First Class services on domestic routes 1 st and only airline in India to provide inflight entertainment on every seat Kingfisher Liquor Variants Offered Kingfisher Mineral Water The Himalayan AspectCANNIBALIZATION : CANNIBALIZATION Lets take an example of Whiskey , - Royal Challenge - Royal StagKEY CONSUMER INSIGHT : KEY CONSUMER INSIGHT Kingfisher Airlines Consumers wanted an airline which provided them with a 5 star flying experience and on time performanceUNDERSTANDING CUSTOMER NEEDS: UNDERSTANDING CUSTOMER NEEDSBRANDING INITIATIVES: BRANDING INITIATIVES Co-branding initiatives with American Express Corporate card, Airtel, Goa tourism, Malaysia Tourism. Launched aggressive advertising Marketed itself with NDTV Good Times Signup for the new brand ambassadorPROMOTIONAL STRATEGIES -GO KING GO!!!!!!!!!!!: PROMOTIONAL STRATEGIES -GO KING GO!!!!!!!!!!! Kingfisher has adopted a 360 degree approach Along with in-flight Entertainment system, Kingfisher is coming up with path-breaking Partners Program. Brand activation at multiple consumer touch-points like multiplexes, malls, restaurants, pubs, events etc.BRANDING STRATEGIES (CONTD): BRANDING STRATEGIES (CONTD) Kingfisher Airlines has launched the ‘King Credit Card’, a co-branded credit card with India’s leading bank, ICICI Bank Collaboration with watch companies to provide exclusive watch collections in the airplanes Investing in sports & entertainment for its promotion (Derby, F1 Race, DLF IPL) Kingfisherworld.comRECOMMENDATIONS:: RECOMMENDATIONS: You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
final Kingfisher ppt manishtuli Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 180 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 03, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: As A Brand KINGFISHER- BRAND: KINGFISHER- BRAND Kingfisher stands for excitement, youth and camaraderie. Kingfisher, the bird is known for its keen instinct, and perfect aim. It zeros on its target with unfaltering focus. All its colors represents energy, youthfulness, enthusiasm, freedom with a touch of formality and discipline .The C.B.B.E. Pyramid: Brand Salience Performance Imagery Judgment Feelings Resonance The C.B.B.E. PyramidSlide 4: Alcoholic Beverage Wine Beer Other Spirits Full Strength Low No Variety Brewing Method Dry Ice Draft Lager AleSlide 5: Beer Airlines Fashion Collection Sports Calendar King Club – 5star Hotels BRANDSBRAND REPOSITIONING : BRAND REPOSITIONINGANSOFF MATRIX: ANSOFF MATRIX KINGFISHER BEER: KINGFISHER BEERPRODUCT LINE: PRODUCT LINE Kingfisher Premium beer Kingfisher Strong beer Kingfisher Draught beer Kingfisher Blue beer Kingfisher ultra mildSlide 10: Sab Miller Royal Challenger Haywards Fosters KINGFISHER BEER - COMPETITORS KINGFISHER AIRLINES : KINGFISHER AIRLINESABOUT KINGFISHER AIRLINES: ABOUT KINGFISHER AIRLINES Kingfisher Airlines Limited is a major Indian airline based in Mumbai. Kingfisher Airlines, through one of its holding companies United Breweries Group, has a 50 percent stake in low cost carrier Kingfisher Red . In May 2009, Kingfisher Airlines carried more than a million passengers, giving it the highest market share among airlines in India . Kingfisher airlines market share as on 15 th march 2010 is 22.27 %. It is India’s leading airline industry after Jet Airways.PRODUCT LIFE CYCLE: PRODUCT LIFE CYCLE KINGFISHER AIRLINESSlide 14: EMIRATES JET KINGFISHER DECCAN SPICE Quality Of Service(HIGH) Quality Of Service(LOW) PRICE(HIGH) PRICE(LOW) PERCEPTUAL MAPPINGFRONTAL ATTACK : FRONTAL ATTACKKINGFISHER MINERAL WATER: KINGFISHER MINERAL WATERPLC: PLC KINGFISHER MINERAL WATERPOP,FOR,POD,CANNABALIZATION,KCI: POP,FOR,POD,CANNABALIZATION,KCIPOINT OF PARITY : POINT OF PARITY Kingfisher Mineral water Should be pure Should not be adulterated Kingfisher Liquor Should contain certain % of alcohol Kingfisher Airlines Should reduce your travel time Travel should be comfortableFRAME OF REFERENCE (FOR) : FRAME OF REFERENCE (FOR) Kingfisher Mineral Water Bisleri, Aquafina, Kinley, Evian Kingfisher Liquor Fosters, Carlsberg, Hayward's, Budweiser Kingfisher Airlines Jet Airways, Indian Airlines, Air India, Emirates, LufthansaPOINT OF DIFFERENTIATION : POINT OF DIFFERENTIATION Kingfisher Airlines First Class services on domestic routes 1 st and only airline in India to provide inflight entertainment on every seat Kingfisher Liquor Variants Offered Kingfisher Mineral Water The Himalayan AspectCANNIBALIZATION : CANNIBALIZATION Lets take an example of Whiskey , - Royal Challenge - Royal StagKEY CONSUMER INSIGHT : KEY CONSUMER INSIGHT Kingfisher Airlines Consumers wanted an airline which provided them with a 5 star flying experience and on time performanceUNDERSTANDING CUSTOMER NEEDS: UNDERSTANDING CUSTOMER NEEDSBRANDING INITIATIVES: BRANDING INITIATIVES Co-branding initiatives with American Express Corporate card, Airtel, Goa tourism, Malaysia Tourism. Launched aggressive advertising Marketed itself with NDTV Good Times Signup for the new brand ambassadorPROMOTIONAL STRATEGIES -GO KING GO!!!!!!!!!!!: PROMOTIONAL STRATEGIES -GO KING GO!!!!!!!!!!! Kingfisher has adopted a 360 degree approach Along with in-flight Entertainment system, Kingfisher is coming up with path-breaking Partners Program. Brand activation at multiple consumer touch-points like multiplexes, malls, restaurants, pubs, events etc.BRANDING STRATEGIES (CONTD): BRANDING STRATEGIES (CONTD) Kingfisher Airlines has launched the ‘King Credit Card’, a co-branded credit card with India’s leading bank, ICICI Bank Collaboration with watch companies to provide exclusive watch collections in the airplanes Investing in sports & entertainment for its promotion (Derby, F1 Race, DLF IPL) Kingfisherworld.comRECOMMENDATIONS:: RECOMMENDATIONS: