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Stages of Market Research : 

Stages of Market Research Stage One - Discovering What people want, need or believe How they act Stage Two – Analysis How to market a product or service

Business Gain From Market Research : 

Business Gain From Market Research Market information Market segmentation Market trends

Need of Market Research : 

Need of Market Research Understand & Anticipate Industry Changes and Market Dynamics using Competitive Intelligence Competitors, Customers & Technologies Are Complex Interdependencies Competitive Intelligence(CI) is about “Seeing Clearly” through Market Illusions

What is Competitive Intelligence? : 

What is Competitive Intelligence? Is about substitutes, emerging new entrants, changing technologies and business models to address needs of customers, as it is about competitors Understand unarticulated customer needs today and align assets & innovations for success tomorrow Risk & Reward – risk to the current status quo or goals vector plus reward in addressing new market objectives CI is about Sensing, Interpreting & Acting to Mitigate Threats & Exploit Opportunities in 3 Contexts: Strategy – existential mission and competency applicability Operations – performance alignment of assets and interface to industry/market Tactics – engagement with customers vis-à-vis equivalents

Market information : 

Market information Understand & Anticipate Industry Changes and Market Dynamics- Products Price Placement Demand Supply Chain etc

Market Segmentation : 

Market Segmentation Understand and categorize market Motivation Geographic Personality Demographic Techno-graphic Utility Psychographic Gender differences etc

Market Trends : 

Market Trends Market movements upward or downward

Top 9 Market Research Companies : 

Top 9 Market Research Companies Top 9 (2009) ( In Million USD) 1. Nielsen Company 5,000.0 2. WPP Group (Kantar Group, TNS, 2,000 Millward Brown, BMRB, IMRB International & Ziment Group) 3. IMS Health Inc. 1,958.6 4. GfK AG 1,397.3 5. Ipsos 1,077.0 6. Synovate 739.6 7. IRI 665.0 8. Westat 425.8 9. Arbitron 400.0 Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million i.e. Rs,7500 Crores.

Speak Asia Online Entering India : 

Speak Asia Online Entering India Current scenario Unstructured panels in India and urgent demand of International online panel companies Traditional methods of 90’s (Offline methods) Net penetration very low in rural markets (small towns & R1,R2 ) Individual mail ID’s change frequently, Permanent Net Address is not reliable yet. Indian Net surfers are highly fragmented (26 languages / 8 prime languages ) Clients don’t care , they want a high quality, Pan India online survey panel, right here , right now.

Advantage : 

Advantage Effective Panels would require a combination of innovative strategies & local experience

Advantage : 

Advantage The first effective Online Panel in India from Speak Asia has a clear 1st mover’s advantage

Building An Effective Panel : 

Building An Effective Panel Identify the potential Panellist Introduce Speak Asia Offer him Opportunity to earn Recruit and provide first level training through Franchisees Train on the job for 8 weeks Re-address his concerns and worries Reward his efforts generously Build his loyalty

Some Speciality Panels for India : 

Some Speciality Panels for India Car users with model & make Car users with future purchase intention & views Car sales men Doctors – General Doctors with specialisation Patients with specific ailments like heart disease psychiatric Pathological labs Pregnant women & new mothers Pre Teens & Teenagers with parental consent IT hardware dealers IT software & BPO professionals

Our Targets For India : 

Our Targets For India 1.2 Million Panelists by 31st December 2010.

Eligibility of Panelist : 

Eligibility of Panelist If you are an existing online panelist with top 10 market research companies with a valid income proof of atleast $1000 in a year. You can join Speak Asia absolutely free. Fresh /other panelists are required to go through training and read training material from “Online Surveys Today” which are also sent to them in “E-Bulletin”. Subscription for 26/52 issues of “Online Surveys Today” E-Bulletins can be purchased from Franchisees, newspaper agents and select book stores.

Legal Information : 

Legal Information ‘Survey Today’ an E-Bulletin is a online periodical - No import duties, VAT and service tax as per the Government of India regulations Subscriptions can be purchased in Indian Rupees from authorized Franchisees, newspaper agents and select book stores.  Income generated from working as a panelist or for recruiting other panelist can be sent through bank by Speak Asia from Singapore (As per Government of India regulations). The responsibility of payment of taxes from this income lies with the panelist.

Marketing Strategy – Online Panels In India : 

Marketing Strategy – Online Panels In India Based on our existing business from International clients, we require about 100,000 panelists in India by 30th June 2010 For long term business developments, we have appointed an effective sales organization in India with a large sales team

Career With Us – Have Fun & Earn : 

Career With Us – Have Fun & Earn Regular Income - A rewarding and interesting career generating an income of upto $ 800 per month Additional income - Support your company in recruitment of panelists and get rewarded as high as $6000 every day Learn More - On job training of 8 weeks Constant Improvement - Continuous feedback with guidance. No Loss – Under training period has no penalties for poorly submitted surveys

Some Rules for Panelists : 

Some Rules for Panelists Please be a part of Speak Asia Online only if career as a panelist interests you. If you do not fill your surveys properly, you do not get paid. Merely registration on Speak Asia Online site or going through the E-Bulletin and training programs does not entitle you to any income whatsoever. Surveys can be rejected on the following grounds :- If you deliberately fill the survey with null value, 0 or (–) If you have given the answers mindlessly

Some Rules for Panelists : 

Some Rules for Panelists The first question may be – Are you are married ? and Second question could be – When are you planning to get married ? If you answer both the questions as married and planning to get married in 30 days. This means you have answered without reading. If identical answers are given for the same survey from the same IP address, it could mean that a single person has given the same answers for different people without they actually filling up the survey. Our system has a process to check if the survey was filled too fast or by pasting from somewhere or random keys were pressed like “123” or “xyz” such surveys would get rejected.

Online – Future : 

Online – Future Starting as offline physical marketing research organization in 2006, initiated Online panels in Feb 2010. Preoperative phase in India up to 30th April 2010. Formal launch in India on 1st May 2010. Preoperative Phase starts in Malaysia on 15th May 2010. Expansion during 2010 to cover Indonesia, Thailand, Phillipines and Vietnam by December. Each territory will have company owned training centres, outsourced call centre and a team of country Coordinators headed by a Country Manager.

Online – Future : 

In India the call centre is operational w.e.f 20th April 2010. Call centre number 011-42531829 Timing : 10.00 a.m. – 6.00 p.m.(Monday – Friday) Company owned training centre will be operational in New Delhi in July 2010. This is for training Franchisees and key leaders. Online – Future

Online – Future : 

National Franchisees, Franchisee and sub-Franchisee for selling subscriptions and providing 1st level training operational at five locations in India. Another 45 locations will be opened nationally by 30th September 2010. Tulsiyat Tek Pvt. Ltd. Appointed as sole distributor by “Online Surveys Today” for E-bulletin for India. Online – Future

Online – Future : 

A brand New high technology frame based site launched on 15th May 2010. Online – Future

Questionnaire : 

Questionnaire Series of questions asked to individuals to obtain statistically useful information about a given topic Reflects the views and opinions of the participants A good questionnaire is critical to the success of a survey

How to fill Survey : 

How to fill Survey Questions marked * are compulsory Respondents cannot skip * questions which may have multiple number of options Round radio buttons signifies only one option can be selected Square radio buttons signifies respondents can select multiple answers

ExampleDirect - to - Home (DTH) Survey : 

ExampleDirect - to - Home (DTH) Survey

Introduction : 

Introduction Introduction of product / service Brief detail Purpose of survey Duration of survey

Demographic Details : 

Demographic Details

Have DTH? : 

Have DTH? Yes No

No DTH : 

No DTH Respondent taken to section with questions on Brand awareness Questions related to various brands in the market Respondents are to select brands they know about

Opinion : 

Opinion Respondents asked for opinion on statements Respondents are to express their opinion

Survey Completed : 

Survey Completed Thanks page displayed Respondents to press done button on completion Respondents redirected to personal account on Speak Asia

Have DTH : 

Have DTH Respondents taken to page with questions on DTH usage

Customer Behaviour : 

Customer Behaviour Customer taste Customer preferences Purchase behaviour Opinion on DTH

Brand Awareness : 

Brand Awareness Questions related to various brands in the market Respondents are to select brands they know about Source of awareness

Opinion : 

Opinion Respondents asked for opinion on statements Respondents are to express their view on statements

Survey Completed : 

Survey Completed Thanks page displayed Respondents to press done button on completion Respondents redirected to personal account on Speak Asia

Thank You for your attention : 

Thank You for your attention

Top 9 Market Research Companies : 

Top 9 Market Research Companies Top 9 (2009) ( In Million USD) 1. Nielsen Company 5,000.0 2. WPP Group (Kantar Group, TNS, 2,000 Millward Brown, BMRB, IMRB International & Ziment Group) 3. IMS Health Inc. 1,958.6 4. GfK AG 1,397.3 5. Ipsos 1,077.0 6. Synovate 739.6 7. IRI 665.0 8. Westat 425.8 9. Arbitron 400.0 Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million i.e. Rs,7500 Crores.

Advantage : 

Advantage The first effective Online Panel in India from Speak Asia has a clear 1st mover’s advantage