Ans : UBI:
Ans : UBI UBI has invested Rs 75 crore in the makeover exercise, with close to Rs 3 crore going into doing up the logo. The Union Bank makeover involves integrated transition in processes, systems, employee orientation as well as customer experience,” says Ashish Mishra, chief strategist, Water, the design unit of Mudra Group, which has designed the new UBI logo.
Identify-2:
Identify-2 “Act smart’
Ans : Shoppers’ Stop :
Ans : Shoppers’ Stop On surface, there seemed very little to worry about. Shoppers’ Stop recorded a net profit of Rs 6.97 crore in 2007. The retail turnover was Rs 1,207 crore, up 34%. The K Raheja Group-promoted 17-year-old chain had 1.3 million sq ft of retail space across 24 stores in 11 cities. Yet the Rahejas wanted “something” more. So in May this year, the chain junked its old logo for a new one.
3rd:
3rd “Gang of girls”
Ans: Sunsilk :
Ans: Sunsilk To take its online presence to the next level, Sunsilk rebranded its website, sunsilkgangofgirls, and started radio ads for the same. It roped in actor Priyanka Chopra as ambassador and followed it with a huge media campaign.
4th:
4th “On the right track “
Ans: “Fastrack’:
Ans: “Fastrack’ You launch a design every quarter, kill the look that isn’t working, and get Bollywood hunk John Abraham on board. That’s what Titan Group’s Rs 176 crore brand Fastrack did in May 2005. Post relaunch, the turnover for the watches and the sunglass category climbed dramatically to stand at Rs 175.66 crore in 2007-08.