Slide 2:
Now ask yourself, “What is TV?”Useful Information or Insipid Drool? Useful Information Insipid Drool
Slide 3:
Useful Information Insipid Drool Radio. Blogs. Newspapers: Useful Information or Insipid Drool?
Slide 4:
Useful Information Insipid Drool All media channels contain both. And there’s lots of overlap.
Slide 5:
Do not dismiss the importance of drool. It’s often very useful. And popular. Useful Information Insipid Drool
Slide 6:
Earthquake
Prediction. My dog is barking for no reason. Insipid drool can eclipse useful information.
Slide 7:
Box Office Prediction. Sex in the City stunk. In aggregate, insipid drool can actually become useful information.
Slide 8:
Business Opportunity. I need a haircut. Even singly, drool can be useful.
Slide 9:
Advertising Dollars. True Blood. Drool can be entertaining.(Entertainment can be money.)
Slide 10:
Drool. How else do you harness the power of useful drool? Useful