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Kick-Start Your Creativity:

Kick-Start Your Creativity


Creativity Creativity can be learned An innovation is applied creativity: “Innovation is the central issue in economic prosperity” - Michael Porter We’ll learn about the creative process And some creativity-enhancing techniques


Creativity Adams: “The combination of seemingly disparate parts into a functioning, useful whole.” Picasso: “Every act of creation is an act of destruction” and “art is a lie that makes us realize the truth.” Einstein: “Imagination is more important than knowledge.”

Three Creativity Perspectives:

Three Creativity Perspectives The creative person The creative product The creative process We’ll focus on the process, which can be learned

Three Creativity Elements:

Three Creativity Elements Expertise: In-depth knowledge about a field Creative skills : Problem-solving skills, creative process skills Intrinsic task motivation Intrinsic rewards: Love of the work, the process involved, not extrinsic reward such as money, awards *

Four Roles Of The Creative Process (von Oech) *:

Four Roles Of The Creative Process (von Oech) * The Explorer Gathers information, explores for knowledge in new places. The Artist Experiments with new approaches, combinations. Follows intuition, breaks rules, brainstorms, takes risks.

Four Roles Of The Creative Process (von Oech):

Four Roles Of The Creative Process (von Oech) The Judge Evaluates ideas and solutions, critically weighs evidence. The Warrior Takes the offensive, fights for implementation, has courage.

The Explorer:

The Explorer Know what the objective is. Look in other fields. Camouflage came from cubist art (Picasso & Braque). Unbreakable code in WWII came from the Navajo language. Look for lots of ideas. Look behind the first right answer. “How do you stop a fish from smelling?”

The Explorer:

The Explorer Don’t overlook things right in front of you. Look or ideas in places you’ve been avoiding. The drunkard’s search Use forcing mechanisms .

Forcing Mechanisms:

Forcing Mechanisms Matrix Trigger concepts Creative Whack Pack Random words from a book Starbursting (Who what, where, when, why, how) See “Creativity Techniques” on my website. Brainstorming See “Better Brainstorming” on my website. Write everything down

The Artist:

The Artist Adapt Imagine (“What if?”) Reverse (backward, upside down) Connect Compare (metaphors, literature, music, art, sports, warfare, gardening) Parody Incubate

The Judge:

The Judge Does it meet the objective? Positives? Negatives? Probability for success? Downside? Upside?

The Judge:

The Judge Timing? Deadlines? Biases? (assumptions) Blind Spots?

The Warrior:

The Warrior Be bold. Develop a strategy. What are the consequences of failure? Get started immediately? Sell it. Persistence Learn from victories and defeats.

Creativity Blocks:

Creativity Blocks Accepting conventional wisdom Not taking time to investigate or elaborate Seeking only to satisfy the perceived needs of bosses Having tunnel vision, compartmentalizing problems Looking for quick, yes-no answers Fear of failure

Creativity Blocks:

Creativity Blocks Expecting others to be creative Being unwilling to question others Being unwilling to accept others’ input Being unwilling to collaborate Darwin : “...those who learned to collaborate and improvise...prevailed.” The wisdom of crowds

Creativity Enhancers:

Creativity Enhancers Assume every experience can stimulate personal growth. Look for positives, growth, opportunities: Chinese character, “crisis.” Clearly visualize a positive outcome. Don’t react too quickly. Give yourself time (incubation), have patience.

Methods For Killing Creativity:

Methods For Killing Creativity Evaluation Fear of evaluation kills the love of creative activity. Surveillance Looking over creative people’s shoulder or policing them de-motivates them.

Methods For Killing Creativity:

Methods For Killing Creativity Reward Extrinsic rewards lower motivation. Reward creative people with autonomy, the opportunity to learn. Competition Win-lose competition kills creativity. In a competitive environment, people think about how not to lose instead of how to win.

Methods For Killing Creativity:

Methods For Killing Creativity Restricted Choice Making choices for creative people or severely limiting their options lowers creative output. Extrinsic Orientation External rewards such as prizes and money hurt creativity. Creative people love the intrinsic rewards of doing the job.

Mobley’s (IBM) Six Insights:

Mobley’s (IBM) Six Insights Traditional teaching methods worse than useless. Asking radically different questions in a non-linear way is the key to creativity. “What if?” Becoming creative is an unlearning process as much as a learning process. Upend existing assumptions. We don’t l e arn to be creative, we become creative. Like a caterpillar becomes a butterfly.

Slide 22:

The fastest way to become creative is to hang around creative people, regardless of how stupid it makes you feel. Creativity is highly correlated with self-knowledge. Impossible to overcome biases if you don’t know you have them. Need a big mirror. Give people and yourself permission to be wrong. Every great idea grows from a potting soil of a hundred bad ones. Biggest reason for failure is fear of making a fool of themselves.

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