MMRSS CATI Data collection practice

A Presentation on MMRSS CATI Data Collection : 

A Presentation on MMRSS CATI Data Collection Prepared by MMRSS 22nd Nov 2005

Why Now ? : 

Why Now ? Telephone (Fixed Landline only) penetration in India in urban HH in India at 23% and growing At the end of June, 2005, total Fixed lines were 47.70 million and mobiles reached 57.38 million taking the total of telephony subscribers in the country to around 105.08 million (Source TRAI) Community Housing projects make it increasingly difficult to conduct face to face interviews at the household Increasing inability of interviewers to enter SEC A1/A2 apartment buildings without prior appointments B2B interviews difficult without prior appointment

CATI Advantages : 

CATI Advantages Computer Aided Telephonic Interview Computer Telephony Integration allows software to automate much of the interviewers work Software handles complex branching, skips and response piping Software automates hard/soft and/or interlocking quotas Centralized data collection allows for greater control over interviewers and supervisors and higher control over quality Software produces disposition reports at the end of every study allowing the researcher to determine incidence and and non-response of refusal bias that may skew the data

CATI Advantages (Contd.) : 

CATI Advantages (Contd.) Reliability of data is ensured through a proprietary method of voice recording Voice files are saved to the number dialed, interviewer name and date for easy reference. Eliminates the need for data entry, since data is entered directly into the computer Output files can be any flat-file format, ASCII, excel or SPSS labeled output as desired. No requirement for scrutiny or validation programs since the CATI program blocks such errors

MMRSS Infrastructure : 

MMRSS Infrastructure 3 facilities with over a 100 seats capacity spread across mumbai (Saki Naka and Lower Parel) Fiber optic E-1 lines with branded PC’s Agent headsets allowing minimal ambient noise interference Supervisor barge-in access to all calls and agent screens Visitor Lounge with one way mirror allowing barge in to calls and agent screen

MMRSS Value Add : 

MMRSS Value Add Interviewers with MR experience B2B and B2C interviews No telemarketing activities, all respondent data is kept confidential. Thin clients on all work stations ensure that sample cannot be copied from agent screen. Sample management and quota controlled handled via central server Random Sampling techniques (eg. RDD or Published number +1) can be used using our random number generator MMRSS has the national numbering plan for both mobile and fixed networks enabling us to generate ‘true’ RDD sample. MMRSS has Exchange level data (number of lines utilized and capacity) for 36 cities allowing precise weighting of data collected through CATI

MMRSS Value Add : 

MMRSS Value Add Trained NATIVE language speakers for all in- language studies Availability of both male and female interviewers for sensitive studies Voice file formats permit integration into MS PowerPoint allowing multimedia presentations to client. Prices are based on CPI NOT per hour, so you do not pay for inefficiency .

QC at MMRSS - CATI : 

QC at MMRSS - CATI Project Manager Briefing by Client Supervisor briefing by Project Manager 1 designated project manager and lead supervisor provided as points of contact for each CATI study. Client field supervisor present as necessary during the course of the study. Supervisor briefs and trains agents CATI is approved along with dummy dataset and datamap. Mock calls begin – Voice files of completed mock calls for approval

QC at MMRSS - CATI : 

QC at MMRSS - CATI Pilot interviews conducted, voice files are sent to client for final review Fielding commences Interim dataset is provided to client for approval Fieldwork ends Clean data ASCII flat file output provided along with all voice files submitted to client

Applications : 

Applications Traditional B2B and B2C studies Recruitment for Focus Groups Nation-wide especially Hard to Recruit/Reach respondents RDD Sampling A1/A2 Booster Samples for national representation Telephonic DI’s Back Checks

Our Clients : 

Our Clients

Thank You ! : 

Thank You !