logging in or signing up mmrss pharmaceuticals marketing research majesticmrss Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 380 Category: Science & Tech.. License: All Rights Reserved Like it (0) Dislike it (0) Added: August 04, 2010 This Presentation is Public Favorites: 0 Presentation Description MMRSS, more than a decade old full service market research has been working with clients in the Pharmaceutical, Healthcare, FMCG/CPG, Automotive, ICT (Information, Communications and Technology), Hospitality & Retail, Media sectors. Currently, MMRSS is present in eleven countries in Middle East and Asia. Since its inception as a Full Service Market Research Firm Comments Posting comment... By: glitzy.vibz (16 month(s) ago) Would you please send me this ppt to my addres glitzy.vibz@gmAIL.com Saving..... Post Reply Close Saving..... Edit Comment Close By: k_badara (16 month(s) ago) Would you please send me this ppt to my address: k_badara@yahoo.fr. Warm regards Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript MMRSS : MMRSS Pharmaceutical Marketing Research Practice Background : Background India’s largest Independent Full Service Market Research Firm ISO 9000 Certified Deep working relationships with some of India’s leading companies 250 CATI stations for Global and local studies Blue Chip references worldwide and across verticals 14 locations across India Pharmaceutical Marketing Research Practice : Pharmaceutical Marketing Research Practice Research Solutions New Product Development : New Product Development Concept Screening and Testing Product Potential Testing Available across RX, OTC Point Of Sale Research : Point Of Sale Research Pricing Studies -Determining the optimum price for new products in established markets -Estimating demand at various price points -Competitor response modeling -Cannibalization of existing lines Point Of Sale Research : Point Of Sale Research Packaging Studies -Assessment of impact on crowded shelves -Persuasion to consider purchasing -Diagnostics on design -Allows testing of possible new designs and carry out checks on existing designs Brand Equity : Brand Equity Assess the brands positioning along the key diagnostic parameters of differentiation relevance opinion and value for money Understand the market specific attitudes that are driving reaction to the key diagnostic parameters Measure consumer commitment to the brand to identify loyal vulnerable and winnable customers Copy Testing and Ad Testing : Copy Testing and Ad Testing Our copy testing system provides key insights on The potential of your commercial to impact sales. How the ad is contributing to brand equity. How well it fits with your ad strategy. How to optimize the ads effectiveness Market Usage and Attitude Studies : Market Usage and Attitude Studies Understand the consumer Penetration and profile Consumption habits Needs and motivations General attitudes Consumer segmentation Understand the Market The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market Understand where your brand fits in The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market Slide 10: Pharmaceutical Marketing Research Practice Research Techniques Research Techniques : Research Techniques Quantitative Face to face CATI Qualitative Focus Groups Triads/Dyads Extended Creativity Groups Depth interviews Online Case Study One : Case Study One Brand Re-launch and Campaign Strategy Design Objectives - To identify what was blocking brand growth. Project details - Multi-stage, multi-methodology program. Semiotic analysis, Neuro-Linguistic Programming, Transactional Analysis and Process Technology. Outcome - Brand re-launched; campaign strategy and advertising revised. Representatives re-trained. Sales markedly increased Case Study 2 : Case Study 2 Pre-empting Competition and Gaining Market Share Objectives - To ensure launch would have greater impact than that of competitor. Project details - Three stage qualitative project to identify motivators, optimal tone for both brands, allowing client to develop effective blocking strategy. Outcome - Product out-performed competitor and clients own expectations. Select List of Clients : Select List of Clients Thank You : Thank You MMRSS Pharmaceutical Marketing Research Practice You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
mmrss pharmaceuticals marketing research majesticmrss Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 380 Category: Science & Tech.. License: All Rights Reserved Like it (0) Dislike it (0) Added: August 04, 2010 This Presentation is Public Favorites: 0 Presentation Description MMRSS, more than a decade old full service market research has been working with clients in the Pharmaceutical, Healthcare, FMCG/CPG, Automotive, ICT (Information, Communications and Technology), Hospitality & Retail, Media sectors. Currently, MMRSS is present in eleven countries in Middle East and Asia. Since its inception as a Full Service Market Research Firm Comments Posting comment... By: glitzy.vibz (16 month(s) ago) Would you please send me this ppt to my addres glitzy.vibz@gmAIL.com Saving..... Post Reply Close Saving..... Edit Comment Close By: k_badara (16 month(s) ago) Would you please send me this ppt to my address: k_badara@yahoo.fr. Warm regards Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript MMRSS : MMRSS Pharmaceutical Marketing Research Practice Background : Background India’s largest Independent Full Service Market Research Firm ISO 9000 Certified Deep working relationships with some of India’s leading companies 250 CATI stations for Global and local studies Blue Chip references worldwide and across verticals 14 locations across India Pharmaceutical Marketing Research Practice : Pharmaceutical Marketing Research Practice Research Solutions New Product Development : New Product Development Concept Screening and Testing Product Potential Testing Available across RX, OTC Point Of Sale Research : Point Of Sale Research Pricing Studies -Determining the optimum price for new products in established markets -Estimating demand at various price points -Competitor response modeling -Cannibalization of existing lines Point Of Sale Research : Point Of Sale Research Packaging Studies -Assessment of impact on crowded shelves -Persuasion to consider purchasing -Diagnostics on design -Allows testing of possible new designs and carry out checks on existing designs Brand Equity : Brand Equity Assess the brands positioning along the key diagnostic parameters of differentiation relevance opinion and value for money Understand the market specific attitudes that are driving reaction to the key diagnostic parameters Measure consumer commitment to the brand to identify loyal vulnerable and winnable customers Copy Testing and Ad Testing : Copy Testing and Ad Testing Our copy testing system provides key insights on The potential of your commercial to impact sales. How the ad is contributing to brand equity. How well it fits with your ad strategy. How to optimize the ads effectiveness Market Usage and Attitude Studies : Market Usage and Attitude Studies Understand the consumer Penetration and profile Consumption habits Needs and motivations General attitudes Consumer segmentation Understand the Market The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market Understand where your brand fits in The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market Slide 10: Pharmaceutical Marketing Research Practice Research Techniques Research Techniques : Research Techniques Quantitative Face to face CATI Qualitative Focus Groups Triads/Dyads Extended Creativity Groups Depth interviews Online Case Study One : Case Study One Brand Re-launch and Campaign Strategy Design Objectives - To identify what was blocking brand growth. Project details - Multi-stage, multi-methodology program. Semiotic analysis, Neuro-Linguistic Programming, Transactional Analysis and Process Technology. Outcome - Brand re-launched; campaign strategy and advertising revised. Representatives re-trained. Sales markedly increased Case Study 2 : Case Study 2 Pre-empting Competition and Gaining Market Share Objectives - To ensure launch would have greater impact than that of competitor. Project details - Three stage qualitative project to identify motivators, optimal tone for both brands, allowing client to develop effective blocking strategy. Outcome - Product out-performed competitor and clients own expectations. Select List of Clients : Select List of Clients Thank You : Thank You MMRSS Pharmaceutical Marketing Research Practice