mmrss - information technology research

MMRSS : 

MMRSS Immediate Insights

Our Background : 

Our Background MMRSS is Asia’s Largest Qualitative Marketing research firm specializing in Multi-Country Studies. It is Asia’s Largest Qualitative Research Facilities Service Provider with State of the Art Focus Group Suites across major cities in India and Asia, all of which are centrally located in their respective cities. Asia’s only research facility provider with one way mirror facilities across Asia.  Asia’s only research facilities provider with usability testing services across all major cities.

MMRSS in India : 

MMRSS in India Asia’s largest Independent Full Service Market Research Firm ISO 9000 Certified Deep working relationships with some of India’s leading companies 25 CATI stations for Global and local studies Blue Chip references worldwide and across verticals 5 full service locations across India 8 field offices across India 6 offices across the Asia Pacific including China, Vietnam, Thailand, Philippines, Sri Lanka and Indonesia

MMRSS Facilities : 

MMRSS Facilities State of the Art Focus Group Facilities in Mumbai, Delhi, Bangalore, Chennai, Hyderabad , Kolkata, Gurgaon, Cochin, Ahmedabad and Pune All situated in easy to reach Central Locations in the City with ample parking On Demand Global Video Streaming services across all venues One Way mirrors available at all venues Spacious client lounge and backroom with room for 8-10 client observers Over 50 Household venues across India

What we are capable of : 

What we are capable of Qualitative. Quantitative. Data Collection. GLOBALLY Ensuring the right client interface on all occasions and the highest quality of fieldwork across Global locations Best in class Qualitative and Quantitative Researchers with decades of study- salient Experience Detailed knowledge of local customs and cultural nuances necessary to decode respondent attitudes and behaviours Completing studies within client timelines and budgets each time – Every Time !

Quantitative : 

Quantitative Apart from conventional quantitative data collection methods, we also have CATI / CAPI SMS Surveys Online surveys Online Survey

Qualitative : 

Qualitative Focus Groups Triads/Dyads Extended Creativity Groups Depth interviews Online Depth Interviews Online Focus Groups Ethnographic Approaches

Areas Of Industry Expertise : 

Areas Of Industry Expertise FMCG (personal products and foods) Durables Customer Satisfaction Automobiles Petroleum, lubricants and auto ancillaries Healthcare and pharmaceutical Agriculture Business-to-Business Industrial Finance (insurance, banking and financial products) Telecom Retailing Utilities (real estate, travel, tourism, hospitality)

Types Of Studies : 

Types Of Studies Usage and Attitude (U&A) Segmentation Customer Satisfaction Concept Test Product Test Pricing Studies Mystery Shopping Car Clinics Usability Testing Market potential forecasting

MMRSS : 

MMRSS IT Marketing Research Practices

IT Marketing Research Practice : 

IT Marketing Research Practice Research Solutions & Techniques

IT Product development : 

IT Product development Concept Screening and Testing Product Potential Testing Comparison available in current market scenario For an upcoming protocol / product / services Pre / Post Launch Research

Point Of Sale Research : 

Point Of Sale Research Pricing Studies Determining the optimum price for new products in established markets Estimating demand at various price points Competitor response modeling Cannibalization of existing lines

Point Of Sale Research : 

Point Of Sale Research Packaging Studies Assessment of impact on crowded shelves Persuasion to consider purchasing Diagnostics on design Allows testing of possible new designs and carry out checks on existing designs

Lead Management Studies : 

Lead Management Studies Assess the brands positioning along the key diagnostic parameters of differentiation relevance opinion and value for money Gauge and measure a new position for a new entrant in the market Create penetration across targeted centers for a new entrant by giving awareness and comparison of the new and existing products. Understand the market specific attitudes that are driving reaction to the key diagnostic parameters Measure consumer commitments to the brand to identify loyal, vulnerable and winnable customers

Copy Testing and Ad Testing : 

Copy Testing and Ad Testing Our copy testing system provides key insights on The potential of your commercial to impact sales. How the ad is contributing to brand equity. How well it fits with your ad strategy. How to optimize the ads effectiveness

Usage and Attitude Studies : 

Usage and Attitude Studies Understand the consumer Penetration and profile Consumption habits Needs and motivations General attitudes Consumer segmentation Understand the Market The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market Understand where your brand fits in The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market

IT Marketing Research Practice : 

IT Marketing Research Practice Research Studies conducted

Research Studies conducted on : 

Research Studies conducted on Systems Peripherals Software Networking Storage Connectivity Enterprise Packaged Software Enterprise wide Application

Research Studies conducted on : 

Research Studies conducted on Bandwidth/ Connectivity Security Convergence Enterprise Hardware Outsourcing Training Support Services (Annual maintenance costs) Consumables / Supplies (floppy, toner, cartridges, printing stationery etc.)

Research Studies conducted on : 

Research Studies conducted on We have conducted numerous retail audits, brand awareness, mystery shopping, lead generation activities and usability testing for several IT organizations for our Domestic and International Clients. Using various different methodologies and research tools we have conducted several research studies in IT sector We have conducted specialized turn key lead management projects for storage and networking products for a new entrant in India. We have conducted specialized turn key projects on usability testing, embedded software, disaster recovery, RDMS and RFID. Extended helps on the exhibitions and seminars

IT Marketing Research Practice : 

IT Marketing Research Practice Research Techniques

Research Techniques : 

Research Techniques Quantitative Face to face CATI Mystery Shopping Online Qualitative Focus Groups Triads/Dyads Extended Creativity Groups Depth interviews Online FGD’s / Indepths

Case Study 1 : 

Case Study 1 Brand Re-launch and Campaign Strategy Design Objectives : To identify what was blocking brand growth. Target Respondents : CIO, IT Heads, IT Managers Project details : Multi -methodology study with Face to Face, Mystery shopping and focus group discussion as research tools. Outcome : Customer satisfaction statistics, Brand re- launched; campaign strategy and advertising revised. Representatives re- trained. Sales markedly increased

Case Study 2 : 

Case Study 2 Customer Satisfaction Study Objectives : To understand the satisfaction of the services rendered by the Client to their customers in the targeted centers Target Respondents : CIO, IT Heads, IT Managers Project details : Face to Face interviews with the target audience Outcome : Customer satisfaction statistics, As per findings suggestions and recommendation on multi dimensional in-house operations

Case Study 3 : 

Case Study 3 Pre-empting Competition and Gaining Market Share Objectives : To ensure launch would have greater impact than that of competitor. Target Respondents : CIO, IT Heads, IT Managers, Software engineers, Hardware engineers, Independent Consultants and Retailers in the targeted centers Project details : Three stage qualitative project to identify motivators, optimal tone for both brands, allowing Client to develop effective blocking strategy. Outcome : Product out-performed competitor and clients own expectations.

Case Study 4 : 

Case Study 4 Gaining confidence in the plotter industry Objectives : To ensure the perceptions of Clients plotters in India than that of competitor. Project details : Online focus group discussion with the respondents across country. Target Respondents : KDM / Users of Plotters, Independent Consultants and Retailers in the targeted centers Outcome : Findings & recommendations on basis of research

Case Study 4 : 

Case Study 4 Lead management project for storage and networking products Objectives : To Create penetration across targeted centers for a new entrant by giving awareness and comparison of the new and existing products.Project details : Computer aided telephonic interviews with the respondents Target Respondents : CIO, IT Heads, IT Managers, Independent Consultants and Retailers in the targeted centers Outcome : Sales leads from different end users and system integrators, Findings & recommendations on basis of research.

List of IT Clients : 

List of IT Clients Acer Cisco Systems D – Link EDS Hewlett Packard IBM Intel Microsoft Motorola India Siemen Sun Polaris TCS

Some of Our Other Clients : 

Some of Our Other Clients Aventis Pharmaceuticals Bayer BBC Bristol Myers British Airways Castrol Ford Motor Company Franklin Templeton GSK ICICI Bank Johnson and Johnson Lufthansa Motorola Nokia Novartis Ogilvy and Mather Philip Morris International Proctor and Gamble Ranbaxy Sanofi aventis Sanofi pasteur Sony-Erricson Tata Motors Unilever World Bank

THANK YOUwww.mmrss.com : 

THANK YOUwww.mmrss.com