Marketing Doesn’t Work :
Why do we only remember 5%?
Marketing = Cluttered
Consumer = Sceptical
Marketer = No creativity Marketing Doesn’t Work …so what does?
Slide 4:
Why be friends with a brand? Interest in a product Preference of a product Access to product info To display preferences Boredom
Slide 5:
Most aware of friends new ‘likes’
Half directly influenced friends
‘Fan’ / ‘Like’= endorsement
Over half recalled last message Influence & Recall Clutter in SNM? Ever ignore a product message?
Novelty? No ‘part of the experience’
Spam versus Control
Slide 6:
Words to describe SNM Personal Interactive Identity Loyalty & Relationship Building Helpful Feel part of the club Informational Innovative & Intelligent Potential to be more clever & interesting Personality Pushy Irritating Hindrance Annoying People don’t pay attention
Slide 7:
They like;
your brand, brand personality, community
Interesting communications, interactivity
control, personalisation
They hate;
Irrelevant communication
Spam & offline activities Key issues for customers
Slide 8:
Why be on a social network?
How to differentiate?
In look, in personality, in content
How to attract and retain fans?
What is your content strategy?
Magazine example
Marketing is viral
What is your PR contingency plan?
Continuously monitor & adjust Key issues for Marketers
Slide 9:
My Bizcamp slides
5 Local Businesses on Facebook
15 Facebook for Business Tips www.MrLukeAbbott.com Thank You!