logging in or signing up Market To Me - Social Network Marketing mailmrluke Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 722 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 30, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript ‘Market to Me’Luke Abbottwww.MrLukeAbbott.com : ‘Market to Me’Luke Abbottwww.MrLukeAbbott.com Introduction : Introduction Musiklab Edinburgh Fringe Festival MBS ‘Social Network Marketing’ Blog www.MrLukeAbbott.com PhD in Marketing ‘Social Network Marketing’ : ‘Social Network Marketing’ 12 In-depth interviews Social network interaction Respondents from Ireland & U.K. Research Questions Attitudes and opinions of Marketing on Social Networks? Attitudes towards TV & Print marketing? If ‘clutter’ exists in social network marketing? Facebook.com/advertising : Facebook.com/advertising Why be friends with a brand? : Why be friends with a brand? Receivers Influence & Recall : Receivers Influence & Recall Awareness of friends new ‘likes’ Half directly influenced friends ‘Fan’ / ‘Like’= endorsement Forward Marketing Over half recalled last message Most would visit the product page Higher than TV & print Words That Describe SNM : Words That Describe SNM Slide 8: Clutter in SNM Lack of relevance Marketing ‘now part of experience’ Unofficial pages Control Why delete products from network? In summary... : In summary... The Consumer Control Message value Interactivity Personality & personalisation Sense of community Spam Offline activities Termination The Marketer Integration Assess existing noise Presence & personality Message strategy PR contingency plan Attract fans Monitor & adjust 3 Local Examples : 3 Local Examples Integration = Dignity Bar Personality = Espresso Control = Revolution http://boards.ie/vbulletin/showthread.php?t=2055862479 Further Reading : Further Reading Mashable.com SimplyZesty.com blog.facebook.com AllFacebook.com www.MrLukeAbbott.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Market To Me - Social Network Marketing mailmrluke Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 722 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 30, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript ‘Market to Me’Luke Abbottwww.MrLukeAbbott.com : ‘Market to Me’Luke Abbottwww.MrLukeAbbott.com Introduction : Introduction Musiklab Edinburgh Fringe Festival MBS ‘Social Network Marketing’ Blog www.MrLukeAbbott.com PhD in Marketing ‘Social Network Marketing’ : ‘Social Network Marketing’ 12 In-depth interviews Social network interaction Respondents from Ireland & U.K. Research Questions Attitudes and opinions of Marketing on Social Networks? Attitudes towards TV & Print marketing? If ‘clutter’ exists in social network marketing? Facebook.com/advertising : Facebook.com/advertising Why be friends with a brand? : Why be friends with a brand? Receivers Influence & Recall : Receivers Influence & Recall Awareness of friends new ‘likes’ Half directly influenced friends ‘Fan’ / ‘Like’= endorsement Forward Marketing Over half recalled last message Most would visit the product page Higher than TV & print Words That Describe SNM : Words That Describe SNM Slide 8: Clutter in SNM Lack of relevance Marketing ‘now part of experience’ Unofficial pages Control Why delete products from network? In summary... : In summary... The Consumer Control Message value Interactivity Personality & personalisation Sense of community Spam Offline activities Termination The Marketer Integration Assess existing noise Presence & personality Message strategy PR contingency plan Attract fans Monitor & adjust 3 Local Examples : 3 Local Examples Integration = Dignity Bar Personality = Espresso Control = Revolution http://boards.ie/vbulletin/showthread.php?t=2055862479 Further Reading : Further Reading Mashable.com SimplyZesty.com blog.facebook.com AllFacebook.com www.MrLukeAbbott.com