logging in or signing up Market To Me - Social Network Marketing mailmrluke Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 743 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 30, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript ‘Market to Me’Luke Abbottwww.MrLukeAbbott.com : ‘Market to Me’Luke Abbottwww.MrLukeAbbott.com Introduction : Introduction Musiklab Edinburgh Fringe Festival MBS ‘Social Network Marketing’ Blog www.MrLukeAbbott.com PhD in Marketing ‘Social Network Marketing’ : ‘Social Network Marketing’ 12 In-depth interviews Social network interaction Respondents from Ireland & U.K. Research Questions Attitudes and opinions of Marketing on Social Networks? Attitudes towards TV & Print marketing? If ‘clutter’ exists in social network marketing? Facebook.com/advertising : Facebook.com/advertising Why be friends with a brand? : Why be friends with a brand? Receivers Influence & Recall : Receivers Influence & Recall Awareness of friends new ‘likes’ Half directly influenced friends ‘Fan’ / ‘Like’= endorsement Forward Marketing Over half recalled last message Most would visit the product page Higher than TV & print Words That Describe SNM : Words That Describe SNM Slide 8: Clutter in SNM Lack of relevance Marketing ‘now part of experience’ Unofficial pages Control Why delete products from network? In summary... : In summary... The Consumer Control Message value Interactivity Personality & personalisation Sense of community Spam Offline activities Termination The Marketer Integration Assess existing noise Presence & personality Message strategy PR contingency plan Attract fans Monitor & adjust 3 Local Examples : 3 Local Examples Integration = Dignity Bar Personality = Espresso Control = Revolution http://boards.ie/vbulletin/showthread.php?t=2055862479 Further Reading : Further Reading Mashable.com SimplyZesty.com blog.facebook.com AllFacebook.com www.MrLukeAbbott.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.