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Recommended Book :

Recommended Book “Effective Business Communication” By Herta A. Murphy Jane Thomas


Introduction What is communication? In simple words we can say that ““ just to convey the message ” If we go in more detail we can say that “ communication is the process of transmitting (A B) & Receiving (B A) Messages.

Effective Communication:-:

Effective Communication:- If some one achieves the desired level of objective through communication , we can say that it is “ effective communication ”. e.g. If your communication gets the proper response from the receiver it means that you effectively conveyed the message.

How to achieve effective Communication:

Encourage creative and Critical Thinking Consider audience’s information needs Consider Audience's Technical Background Consider Audience's Cultural Background and Gender Consider Audience's Knowledge of the Subject How to achieve effective Communication

PowerPoint Presentation:

What is effective communication?

PowerPoint Presentation:

Consider the possibility of Communication Failure Expect audience resistance Recognize communication constraints Legal, social economic, psychological, institutional

PowerPoint Presentation:

Using gender-neutral terms for occupations, positions, roles, Terms that specify a particular gender can unnecessarily effect certain stereotypes when used generically. Avoid This Use Use This Instead businessman businessperson, executive, manager, business owner, chair, chairperson fireman firefighter housewife homemaker layman layperson, no specialist, nonprofessional postman mail or letter carrier policeman police officer or law enforcement officer salesman, saleswoman, salesperson, sales representative, sales associate, salesgirl spokesman spokesperson, workman worker

Components of Communication:

Components of Communication Context Internal Means External Means Sender (Encoder) Message Medium Receiver (Decoder) Feed Back


Context Context tells us reason for communication and reasons may be Internal External


Internal: Internal means a company wants to Discuss an idea/Issue to its employees – the message should be either in writing or verbal


External: In eternal context –some query from stakeholders or from outside the organization- You may respond to query Email Fax Telephone Letter Verbal etc.

Sender (Encoder):

Sender (Encoder) When you send a message, you are the “Encoder” . Here the word you means writer/Speaker decides whether the message should be in written or oral form. He / She may choose Words, Symbols, Pictures or Graphics that express the objective in the real sense.


Message Message is basically the idea that you want to communicate. The message may be Verbal, means (Written or Spoken) Non-Verbal, means( Symbols, Pictures or unspoken). This is a very important component of communication “ Your message should be or MUST be clear and easy to understand” The most important element in message is your receiver . You must be well aware about your receiver. While preparing a message you should keep in mind how your receiver will i nterpret the message.

Message (Cont.):

Message (Cont.) You (Sender) should also keep in mind your relationship with the receiver while preparing a message. some times a wrong message may create a loss to your organization , to yourself. or it can create a bad impression for you/your company.


Medium Medium is basically the channel through which your message reaches the receiver & channels vary from situation to situation. E.g. Let’s say Govt of Pakistan wants to convey its message to Pakistani Nation , now Govt will select the most effective medium which may be. T.V Radio NewsPapers Or all of the above “keeping in view the Importance of the message.” When we talk at Micro /Organizational Level the medium may be written or non-Verbal

Receiver (Decoder):

Receiver (Decoder) To whom the message is being sent. e.g. in case of Govt of Pakistan's Message, Pakistani Nation is receiver (Decoder). In simple words we can say that receiver is your reader (in case of press , letters etc.) or Listener (In case of TV, radio, Speaker Etc.) Receiver is also known as decoder .


Feedback Feedback is basically the response/reaction of Receiver after receiving the message. Sender always needs the feedback to check weather the message reached effectively or not…? Or in other words…. Sender needs feedback to examine the success or failure of the message.

PowerPoint Presentation:

Guessing the Occupation of a Person Guess the Occupation of these two persons

Stereotypical traits of a scientist 1) lab coat 2) eyeglasses 3) facial hair 4) large amounts of hair on head 5) symbols of research: scientific equipment, laboratory instruments 6) pens in the pocket 7) male. :

Stereotypical traits of a scientist 1) lab coat 2) eyeglasses 3) facial hair 4) large amounts of hair on head 5) symbols of research: scientific equipment, laboratory instruments 6) pens in the pocket 7) male .

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