hul

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INTRODUCTION MICRO ENVIRONMENT COMPANY SUPPLIERS MARKETING INTERMEDIARIES COMPETITORS CUSTOMERS PUBLICS MACRO ENVIRONMENT DEMOGRAPHIC FORCES ECONOMIC FORCES NATURAL FORCES TECHNOLOGICAL FORCES POLITICAL FORCES CULTURAL FORCES

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INITIALLY HINDUSTAN LEVER LIMITED RENAMED IN 2007 AS HINDUSTAN UNILIVER LIMITED 15000 EMPLOYEES SALES Rs. 13,718 CRORES 37 FACTORIES 35 POWER BRANDS BIGGEST SUPPLY CHAIN IN INDIA ANNUAL TURNOVER Rs.13000 CRORES FORTUNE 500 TRANSNATIONAL LARGEST CONSUMER BASE WELL ORGANISED AND WELL MANAGED COMPANY INTENSIVE R&D HIGHLY FOCUSED ON VALUES AND ETHICS QUALITY CONSCIOU S

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SUPPLIERS AGRICULTURE RAW MATERIAL DIRECTLY FROM FARMERS 2000 SUPPLIER & ASSOCIATES TO 37 FACTORIES SUPPLY MANAGEMENT CHAIN-’PROJECT LEAP’ TATA CHEMICALS FOR SOAPS AND SHAMPOOS MARKETING INTERMEDIARIES LARGE DISTRIBUTION SYSTEM ONLINE – “SANGAMDIRECT” COSMETIC BRANDS FROM “ASSAM SUPPLY CHAIN” TO EASTERN INDIA WITH STOCK IN NAGPUR EXPERIMENTAL KIOSKS UNDER LIPTON SALES OFFICERS 3 TO 5 STEP PROCESS 35 % OF FMCG PRODUCTS BY LOCAL RETAILER MICRO ENVIRONMENT

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CADBURY COLGATE MARICO NESTLE P&G HYGIENE RECKITT & BENCKISER COMPETITORS MICRO ENVIRONMENT CAGR IN LAST 10 YEARS

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CUSTOMERS PREMIUM CLASS MIDDLE CLASS ENTRY LEVEL PUBLICS EMPLOYEES: 15000 EMPLOYEES INCLUDING 1300 MANAGERS They respect the dignity of the individuals and the right of employees to freedom of association. CONSUMERS: Provide quality products and services SHAREHOLDERS: 52.10 % EQUITY STAKE IS WITH HUL, REST 360675 INDIVIDUAL AND FINANCIAL BUSINESS PARTNERS: Aims at establishing mutually beneficial relations and adhere to business principles. MICRO ENVIRONMENT

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DEMOGRAPHIC FACTORS HUN HAS SPREAD TO 1500 TOWNS & CITIES BACKED BY 28 OFFICES AND OVER 130 SERVICE CENTRES ACROSS THE COUNTRIES. WELL ORGANISED AND STRONGEST DISTRIBUTION NETWORK CATERS ALMOST TO EACH LEVEL OF PYRAMID BRANDS FOR PEOPLE,PLACE,POCKET :- TOOTHPOWDERS DOMINANCE IN NORTH THAN IN SOUTH STARZ SHAMPOOZ TARGETING KIDS CLOSE-UP TARGETED YOUTH SURF TARGETTING MIDDLE AND UPPER LEVEL OF PYRAMID WHEEL TARGETTING LOWER LEVEL OF PYRAMID MACRO ENVIRONMENT

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HUL Dominance IN SHAMPOO INDUSTRIES 63% HUL OTHERS 37% CLINIC PLUS 70% CLINIC ALL CLEAR OTHERS 30% HUL’S SHAMPOO SHARE IN INDIA SOUTH INDIAN SHAMPOO MARKET SHARE TOOTHPASTE DISTRIBUTION HUL-46% MACRO ENVIRONMENT

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SOCIO-CORPORATE RESPONSIBILITY STARTED TWO PROGRAMMES: SHAKTI PROGRAMME LIFEBUOY SWASTHYA CHETNA PROGRAMME BUILT VILLAGE IN EARTHQUAKE HIT GUJARAT REHABILITATION AND RELIEF IN TSUNAMI HIT REGIONS IN S.INDIA CAUSE OF SPECIAL AND UNDERPRIVILEDGED CHILDREN CAUSE FOR DESTITUTES AND HIV POSITIVE HUL NEVER FUND ANY GOVERNMENT OR ANY POLITICAL PARTY MAOISTS ENFORCE STRIKE, CLOSE HINDUSTAN UNILEVER’S NEPAL FACTORY POLITICAL MACRO ENVIRONMENT

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TECHNOLOGICAL HUL has traditionally been a company, which incorporates latest technology in all its operations. The Hindustan Unilever Research Centre (HURC) was set up in 1958, and now has facilities in Mumbai and Bangalore. HURC and the Global Technology Centres in India have over 200 highly qualified scientists and technologists, many with post-doctoral experience acquired in the US and Britain. PURE-IT ICE CREAM FREEZING TECHNOLOGY PLOUGH SHARE MIXER TECHNOLOGY SURF LAUNDRY SERVICE IN BANGLORE CULTURAL LAKHME SALONS TO LAKME LEVER PVT LTD 10 MILLION WOMEN CUSTOMERS FAIR & LOVELY FOR MASS MARKET\ HERBAL PRODUCTS LIKE HAMAM MACRO ENVIRONMENT

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ECONOMIC RECESSION UNVEILS NEW BUSINESS OPPORTUNITIES FOR HINDUSTAN UNILEVER LIMITED: PAUL POLMAN, CEO, UNILEVER 14.5% GROWTH OF FMGC MARKET IN INDIA SHAMPOO SACHET THERMOMETER FACTORY POLLUTION WATER CONSERVATION, WATER SHEDS REDUCED GROUND WATER CONSUMPTION BY 50% RECYCLE WATER CONSUMPTION BY REVERSE OSMOSIS PLANTS & SOLAR EVAPORATION 25% REDUCTION IN CO2 HAS PLOUGH SHARE MIXER TECHNOLOGY NATURAL MACRO ENVIRONMENT

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JOHNSON & JOHNSON (AMBI,PURPOSE, ROC-RETINOL ) FARMERS, TATA CHEMICALS ALL CLASSES LOCAL PRODUCTS:- BARS OILS LOCAL VENDORS SOAPS 47.5 FRM 53.4% DETERGENTS 36.8FRM 38.9%, SHAMPOO 44.7 FRM 46.3% PORTER’S MODEL