Slide 1: INTRODUCTION
MICRO ENVIRONMENT
COMPANY
SUPPLIERS
MARKETING INTERMEDIARIES
COMPETITORS
CUSTOMERS
PUBLICS MACRO ENVIRONMENT
DEMOGRAPHIC FORCES
ECONOMIC FORCES
NATURAL FORCES
TECHNOLOGICAL FORCES
POLITICAL FORCES
CULTURAL FORCES
Slide 2: INITIALLY HINDUSTAN LEVER LIMITED
RENAMED IN 2007 AS HINDUSTAN UNILIVER LIMITED
15000 EMPLOYEES
SALES Rs. 13,718 CRORES
37 FACTORIES
35 POWER BRANDS
BIGGEST SUPPLY CHAIN IN INDIA
ANNUAL TURNOVER Rs.13000 CRORES
FORTUNE 500 TRANSNATIONAL
LARGEST CONSUMER BASE
WELL ORGANISED AND WELL MANAGED COMPANY
INTENSIVE R&D
HIGHLY FOCUSED ON VALUES AND ETHICS
QUALITY CONSCIOU S
Slide 3: SUPPLIERS AGRICULTURE RAW MATERIAL DIRECTLY FROM FARMERS
2000 SUPPLIER & ASSOCIATES TO 37 FACTORIES
SUPPLY MANAGEMENT CHAIN-’PROJECT LEAP’
TATA CHEMICALS FOR SOAPS AND SHAMPOOS MARKETING INTERMEDIARIES LARGE DISTRIBUTION SYSTEM
ONLINE – “SANGAMDIRECT”
COSMETIC BRANDS FROM “ASSAM SUPPLY CHAIN” TO EASTERN INDIA WITH STOCK IN NAGPUR
EXPERIMENTAL KIOSKS UNDER LIPTON
SALES OFFICERS 3 TO 5 STEP PROCESS
35 % OF FMCG PRODUCTS BY LOCAL RETAILER MICRO ENVIRONMENT
Slide 4: CADBURY
COLGATE
MARICO
NESTLE
P&G HYGIENE
RECKITT & BENCKISER COMPETITORS MICRO ENVIRONMENT CAGR IN LAST 10 YEARS
Slide 5: CUSTOMERS PREMIUM CLASS
MIDDLE CLASS
ENTRY LEVEL PUBLICS EMPLOYEES:
15000 EMPLOYEES INCLUDING 1300 MANAGERS
They respect the dignity of the individuals and the right of employees to freedom of association.
CONSUMERS:
Provide quality products and services
SHAREHOLDERS:
52.10 % EQUITY STAKE IS WITH HUL, REST 360675 INDIVIDUAL AND FINANCIAL
BUSINESS PARTNERS:
Aims at establishing mutually beneficial relations and adhere to business principles. MICRO ENVIRONMENT
Slide 6: DEMOGRAPHIC FACTORS HUN HAS SPREAD TO 1500 TOWNS & CITIES BACKED BY 28 OFFICES
AND OVER 130 SERVICE CENTRES ACROSS THE COUNTRIES.
WELL ORGANISED AND STRONGEST DISTRIBUTION NETWORK
CATERS ALMOST TO EACH LEVEL OF PYRAMID
BRANDS FOR PEOPLE,PLACE,POCKET :-
TOOTHPOWDERS DOMINANCE IN NORTH THAN IN SOUTH
STARZ SHAMPOOZ TARGETING KIDS
CLOSE-UP TARGETED YOUTH
SURF TARGETTING MIDDLE AND UPPER LEVEL OF PYRAMID
WHEEL TARGETTING LOWER LEVEL OF PYRAMID MACRO ENVIRONMENT
Slide 7: HUL Dominance IN SHAMPOO INDUSTRIES 63% HUL OTHERS
37% CLINIC
PLUS
70% CLINIC ALL CLEAR OTHERS
30% HUL’S SHAMPOO SHARE IN INDIA SOUTH INDIAN SHAMPOO MARKET SHARE TOOTHPASTE DISTRIBUTION HUL-46% MACRO ENVIRONMENT
Slide 8: SOCIO-CORPORATE RESPONSIBILITY STARTED TWO PROGRAMMES:
SHAKTI PROGRAMME
LIFEBUOY SWASTHYA CHETNA PROGRAMME BUILT VILLAGE IN EARTHQUAKE HIT GUJARAT
REHABILITATION AND RELIEF IN TSUNAMI HIT REGIONS IN S.INDIA
CAUSE OF SPECIAL AND UNDERPRIVILEDGED CHILDREN
CAUSE FOR DESTITUTES AND HIV POSITIVE HUL NEVER FUND ANY GOVERNMENT OR ANY POLITICAL PARTY
MAOISTS ENFORCE STRIKE, CLOSE HINDUSTAN UNILEVER’S NEPAL FACTORY POLITICAL MACRO ENVIRONMENT
Slide 9: TECHNOLOGICAL HUL has traditionally been a company, which incorporates latest technology in all its operations. The Hindustan Unilever Research Centre (HURC) was set up in 1958, and now has facilities in Mumbai and Bangalore. HURC and the Global Technology Centres in India have over 200 highly qualified scientists and technologists, many with post-doctoral experience acquired in the US and Britain.
PURE-IT
ICE CREAM FREEZING TECHNOLOGY
PLOUGH SHARE MIXER TECHNOLOGY
SURF LAUNDRY SERVICE IN BANGLORE CULTURAL LAKHME SALONS TO LAKME LEVER PVT LTD
10 MILLION WOMEN CUSTOMERS
FAIR & LOVELY FOR MASS MARKET\
HERBAL PRODUCTS LIKE HAMAM MACRO ENVIRONMENT
Slide 10: ECONOMIC RECESSION UNVEILS NEW BUSINESS OPPORTUNITIES FOR HINDUSTAN UNILEVER LIMITED: PAUL POLMAN, CEO, UNILEVER
14.5% GROWTH OF FMGC MARKET IN INDIA
SHAMPOO SACHET THERMOMETER FACTORY POLLUTION
WATER CONSERVATION, WATER SHEDS REDUCED GROUND WATER CONSUMPTION BY 50%
RECYCLE WATER CONSUMPTION BY REVERSE OSMOSIS PLANTS & SOLAR EVAPORATION
25% REDUCTION IN CO2 HAS PLOUGH SHARE MIXER TECHNOLOGY NATURAL MACRO ENVIRONMENT
Slide 11: JOHNSON & JOHNSON
(AMBI,PURPOSE,
ROC-RETINOL ) FARMERS,
TATA CHEMICALS ALL CLASSES LOCAL PRODUCTS:-
BARS
OILS
LOCAL VENDORS SOAPS 47.5 FRM 53.4%
DETERGENTS 36.8FRM 38.9%,
SHAMPOO 44.7 FRM 46.3% PORTER’S MODEL