Tips On How to Have an Effective Inbound Marketing Campaign

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This presentation will show you how you ensure that you get the result you desire from your inbound marketing campaign.

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Presented by MACsWomen’s Group www.macswomen.com

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The inbound marketing process starts with attracting the right audience, converting them into customers, and then building a relationship with them so that they become repeat business. Techniques such as content creation and social media marketing target potential buyers to find your business when they are ready to buy. MACsWomen’s Group | Where Women in Business Succeed www.macswomenonline.com

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CREATE THE RIGHT CONTENT Inbound marketing is all about creating contents that are aligned with the interest of your business’ target audience. That is, any content you produce should be able to answer your customers’ basic questions or cater to their basic needs. MACsWomen’s Group | Where Women in Business Succeed www.macswomenonline.com

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MARKET & PROMOTE CONTENTS The customer-business interaction falls into different stages. You should be able to recognize the stage your customers are currently in so that you can provide them with appropriate and personalized marketing message. MACsWomen’s Group | Where Women in Business Succeed www.macswomenonline.com

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BE EVERYWHERE A good inbound marketing strategy is multi- channeled by nature. This means that you should be able to connect with your audience on any platform or channel that they are in. MACsWomen’s Group | Where Women in Business Succeed www.macswomenonline.com

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START CONVERTING MACsWomen’s Group | Where Women in Business Succeed www.macswomenonline.com Opt-in forms offer something of value to the visitors in exchange for their c ontact information. Whitepapers, eBooks, checklists and tipsheets are just some of the things you can use to entice visitors to opt in. You can also make use your website’s contact forms to gather the necessary information from your visitors Encourage visitors to download an eBook, buy a product, attend a webinar or join your summit. Calls-to-action should let them do whatever it is you want them to do as well as lead them to leave their contact information with you.

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CONVERT LEADS INTO CUSTOMERS If a visitor subscribes to your newsletter or downloads your eBook but still doesn’t buy from you after a month, it means that they are not yet ready. In this case MACsWomen’s Group | Where Women in Business Succeed www.macswomenonline.com To be able to make sure that you’re approaching your leads with the right marketing message at the right time, you need to determine just “how ready” they are to buy from you. y ou have to be proactive. Sending them a series of emails with content related to the newsletter or eBook they originally subscribed to would definitely help them become more ready.

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KEEP WOOING THEM! Just because you were able to make a customer buy one product doesn’t mean the sales cycle is over. Remember, you don’t just aim for new sales, you also aim for repeat sales. MACsWomen’s Group | Where Women in Business Succeed www.macswomenonline.com

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