Real Men Cook

Real Men CookFather’s Day, June 21, 200920th Annual Family Celebration! : 

Real Men CookFather’s Day, June 21, 200920th Annual Family Celebration! Real Men Cook®: The Ultimate Marketing Opportunity

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Real Men Cook® is a Fun, Food, Family Celebration

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“Real Men Cook has been a fun and delicious way to celebrate Father’s Day…. Although the home-cooked meals certainly keep my wife and me going back for more, this is more than a great food fest. It is a celebration of family and community that brings people from all over to break bread and share in each other’s company.” –Presidential Candidate Senator Barack Obama Excerpt from soft cover book foreword, June 2006. Real Men Cook: 100 Recipes for Family Celebrations & Tradition Simon & Schuster, ©2005. << US Senator Barack Obama (in Real Men Cook bandana) serves at Real Men Cook. Obama discussing the Real Men Cook Health & Wellness Pavilion and national health initiative. >>

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Real Men Cook Brand Band Associations -Event, Product, Charity, Idea -Fathers, Family, Food -Tradition, Annual, Celebration -Aspirational, Urban, Positive -Love, Church, Relationships Media -Radio, TV, Print, Internet Health & Wellness: Physical, Financial, Mental Seasonal Holiday’s & Events -Father’s Day: Real Men Cook -Valentine’s Day: Real Men Love -Thanksgiving: Real Men Give Community Engagement -PR, Community Relations, Volunteerism -Influentials: Community Leaders, Entertainers, Athletes -Officials: City, County, State, Federal Relationships National Action Network -Rainbow/PUSH -National Urban League -YMCA Other Opportunities -New Real Men Golf, -Male and Family Forums, -Tastings << Rev. Al Sharpton, leader and nationally syndicated radio host and actor, Mel Jackson, best known for “Soul Food” movie, host Real Men Cook New York

Real Men Cook (RMC) Story : 

Real Men Cook (RMC) Story Family Love, Hope, Value, Possibility and Celebration Over $1 million to NFPs and Nearly 1 Billion Media Imprints Annual Tradition in Top 10 Urban Markets Survived 2001 Cut-backs and Generated Growth Opportunity for Multiple Partnerships, Event Expansion, ROI Optimization and Annual Revenue Growth 20th Year Anniversary in 2009 << Real Men Cook NY on “Emeril Live” hour- Long Tribute show View Short Clip

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OBJECTIVES / TARGET Program Objective Drive traffic and sales around Father’s Day Enhance goodwill in the community w/ Brands Generate positive PR associations w/ Brands Provide consumers w/ opportunity to interact with products Create annual sales increase around Father’s Day to boost Summer buying period Target Primary Target- Urban Women 26-54 Secondary Target- Influential Active Urban Men 30-64 Tertiary Target- Metropolitan Families >>>Music icon Damon Dash hosted Real Men Cook on Father’s Day

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REAL MEN COOK OVERVIEW About Real Men Cook: Real Men Cook is a national family celebration and 19 year tradition honoring real men - fathers, uncles, brothers, teachers, ministers, and coaches – men who play an active role in their families and communities. This event includes strong attendance by women and children who support men volunteering as cooks, proceeds are donated to local participating charities that support education, family, health, cultural and community improvement. Yvette and Kofi launched Real Men Cook in 1990, and it is now one of the largest family celebration in the country presented on Father’s Day for 19 consecutive years. Today, Real Men Cook is the leading urban Father’s Day experience. Real Men Cook is currently looking towards the 20th Anniversary celebration in 2009!

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ME VT NH MA CT NJ NY PA WV VA NC SC GA FL AL MS LA AR MO IL IN OH MI WI IA MN ND SD NE KS OK TX NM CO WY MT ID UT AZ CA NV OR WA TN KY RI MD DE DC Real Men Cook Key Cities Atlanta, Chicago, Los Angeles, Dallas, Detroit, Houston, New York, Philadelphia, Phoenix, Washington, DC 2008 sponsor driven expansion in Cleveland, Cincinnati, Columbus, Miami, Minneapolis and Denver. International expansion to the Grand Bahamas!

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REAL MEN COOK OVERVIEW More About Real Men Cook: Real Men Cook honors the entire family, no matter what the configuration. Women are delighted by the positive role models, as well as, invite and/or purchase tickets for husbands, coaches, teachers and other men who contribute to their community. Through it’s long established commitment in the community generating over $1 million to nonprofit partners, Real Men Cook regularly draws elected officials, community leaders, and celebrities. Real Men Cook also functions as an integrated marketing platform with a foundation of paid radio along with strong news coverage of this unique Father’s Day event, Real Men Cook shares millions of media impressions with partners in television, radio, print and internet mediums. The celebrated tradition, which originated in Chicago, has since taken place in twelve cities: Atlanta, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, Minneapolis, New Orleans, New York, Philadelphia, Washington, DC.