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Collaboration in Enterprise 2.0 Finpro : Collaboration in Enterprise 2.0 Finpro David Coleman Managing Director Collaborative Strategies October 25 2007


Slide2 : ©2007 Collaborative Strategies 2


Section 1: Introduction and Definitions : Section 1: Introduction and Definitions


Critical Definitions : ©2007 Collaborative Strategies 4 Critical Definitions Communication: a message is sent from person A to person B, and receipt is acknowledged by person B Interaction: a message is sent from person A to person B, and receipt is acknowledged by person B, and person B sends a message back to person A in reply. Collaboration- multiple interactions between two or more people for some common goal


Collaborative Data Model : ©2007 Collaborative Strategies 5 Collaborative Data Model All collaborative interactions have to incorporate one or more of these four data types: Structured Data (database) Unstructured Data (e-mail, documents, etc.) Conversations (IM, threaded discussions, etc.) Tasks (actions in a project)


4 Benefits of Collaboration : 4 Benefits of Collaboration ©2007 Collaborative Strategies 6


Holistic Approach to Collaboration : Holistic Approach to Collaboration ©2007 Collaborative Strategies 7


Evolution of the Web : Evolution of the Web ©2007 Collaborative Strategies 8 Web 1.0 – Web 4.0: From Nova Spivak, Radar Networks & Mills Davis, Project 10x


Limitations of Today’s Solutions : ©2007 Collaborative Strategies 9 Limitations of Today’s Solutions E-mail- inefficient conversations Lots of copies Lots of total disk space No centralized place to search Can be multiple copies, or different versions of documents No central place to point to a message or attachment by links IM/Chat – Not persistent, Often not searchable, EIM + IM Clouds (Yahoo, Google, Skype, MSN, etc.) Discussion forums – Centralized conversations Searchable


Limitations of Today’s Solutions : ©2007 Collaborative Strategies 10 Limitations of Today’s Solutions Blogs – Thread together multiple conversations of an individual Give that person a web identity, Can also be a discussion with comments Wikis- Negotiate and integrate many views in a group, summary Removes duplicates and obsolete content Not good for off-line working Virtual Team Spaces – Secure Persistent Some document management Sometimes IM/presence


Comparison of Enterprise 1.0 and 2.0 Characteristics and Drivers : Comparison of Enterprise 1.0 and 2.0 Characteristics and Drivers ©2007 Collaborative Strategies 11


Section 2: E 2.0 and Collaboration : Section 2: E 2.0 and Collaboration


Stages of Evolution for Collaboration in the Enterprise : 13 Stages of Evolution for Collaboration in the Enterprise ©2007 Collaborative Strategies


Slide14 : 14 Sales & marketing (proposal development) Customer service/support (exception handling) R&D (new product development) Value network management/relationships with external organizations, DPM, and project management (exception handling) Training (internal and external) Decision support/crisis management Critical Processes with Collaborative Leverage ©2007 Collaborative Strategies


Slide15 : 15 Driving Collaboration into Industries ©2007 Collaborative Strategies


Finding Opportunities: Vertical & Process Matrix : ©2007 Collaborative Strategies 16 Finding Opportunities: Vertical & Process Matrix


Today’s Buyers of Collaboration Technologies : 17 Today’s Buyers of Collaboration Technologies Risk averse - want to know it works for others in their organization or field Technology neutral Looking for a specific solution Must fit with their current infrastructure Requires little or no training Has an intuitive ROI Changing Buyers of Collaboration ©2007 Collaborative Strategies


Collaboration 3.0 : Collaboration 3.0 18 ©2007 Collaborative Strategies


ICE: Immersive Collaborative Environment : ICE: Immersive Collaborative Environment Qwaq Forums (Beta) -Persistent virtual workspace, -Drag-and-drop content. Based on Croquet (open source 3D development environment) 19 ©2007 Collaborative Strategies


Virtual Worlds – Second Life : 20 Virtual Worlds – Second Life Collaboration 3.0 ©2007 Collaborative Strategies


Section 3: VTS, Social Networks, and Online Communities : Section 3: VTS, Social Networks, and Online Communities


Web 2.0 VTS tools : Web 2.0 VTS tools ©2007 Collaborative Strategies 22


Collaboration 2.0 Virtual Team Spaces : 23 Collaboration 2.0 Virtual Team Spaces ©2007 Collaborative Strategies


Social Network and Community Tools : Social Network and Community Tools ©2007 Collaborative Strategies 24


Functions from Community tools : Functions from Community tools ©2007 Collaborative Strategies 25


Types of Communities : Types of Communities ©2007 Collaborative Strategies 26


Social Network - example : Social Network - example ©2007 Collaborative Strategies 27


3 R’s Of Community : 3 R’s Of Community ©2007 Collaborative Strategies 28


Section 4: Mashups: Opportunities for Situational Applications : Section 4: Mashups: Opportunities for Situational Applications


SaaS (Software as a Service) : 30 SaaS (Software as a Service) “By 2008, half of all software will be sold as a service.” (Gartner, May 2005) From client-server architecture to “Web native” app design From site licenses to “as-used” or fixed-fee subscription From customer-owned servers and staff to “Web hosted” deployment and support “Self Service” Trend ©2007 Collaborative Strategies


“Self Service” Trend : “Self Service” Trend The end user understands their problem better then any vendor will, so why can’t they design, build and deploy the application (solution) for it. Don’t want to go to IT want to be their own “hero”, customize it for their situation Collaboration vendors starting to respond – Open Xchange eProject (6) SiteScape v7 WooFu (online forms and database) Qwaq (3D rooms for interaction) 31 ©2007 Collaborative Strategies


Mash-ups: Background : ©2007 Collaborative Strategies Mash-ups: Background 32


Mash-up Mechanics : Mash-up Mechanics 33 ©2007 Collaborative Strategies


Mash-up Continuum : Mash-up Continuum ©2007 Collaborative Strategies 34


Mash-up Ecosystem : Mash-up Ecosystem ©2007 Collaborative Strategies 35


Mash-ups and the Enterprise : Mash-ups and the Enterprise ©2007 Collaborative Strategies 36


Enterprise 2.0 Mash up Tools : Enterprise 2.0 Mash up Tools ©2007 Collaborative Strategies 37


Mash-up Questions : Mash-up Questions ©2007 Collaborative Strategies 38


Section 5: Opportunities : Section 5: Opportunities


Online Office Opportunities : Online Office Opportunities ©2007 Collaborative Strategies 40


Talent 2.0 Opportunities : Talent 2.0 Opportunities ©2007 Collaborative Strategies 41


MyAdmin Opportunity : MyAdmin Opportunity ©2007 Collaborative Strategies 42


What VC’s want : What VC’s want ©2007 Collaborative Strategies 43


Where VCs are investing : Where VCs are investing ©2007 Collaborative Strategies 44


David Coleman : David Coleman Collaborative Strategies www.collaborate.com “The Collaboration Blog” 415-282-9197 davidc@collaborate.com Collaboration 2.0: Technology and Best Practices for Successful Collaboration in a Web 2.0 World By David Coleman and Stewart Levine Link to website of book: http://happyabout.info/collaboration2.0.php