Impact of Google Tools on E-commerce

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Google tools that can increase e-commerce of any business.

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Impact of Google Tools On Online Business:

Impact of Google Tools On Online Business - Lovish Sethi

Objectives of Study:

Objectives of Study To Study how business works online . Learn about various Google Tools used for enhancing e-commerce. To give Insights of various Google Tools. To study about their applicability in e-commerce

Business:

Business A business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers . Wikipedia. A business enterprise is an economic institution engaged in the production and/or distribution of goods and services in order to earn profits and acquire wealth. Business.gov.in

Getting Started.:

Getting Started. Register Domain Name Find Web-Host. Create a Website/Online Store. Create Option for Online Payment. Determine Product delivery Mechanism. Build Traffic for Website.

Google:

Google Google began in March 1996 as a research project by Larry Page and Sergey Brin , Ph.D. students at Stanford working on the Stanford Digital Library Project (SDLP). The SDLP's goal was “to develop the enabling technologies for a single, integrated and universal digital library" and was funded through the National Science Foundation among other federal agencies. Sun co-founder Andy Bechtolsheim issued 1 st check to Google for $ 100,000. I ts first corporate headquarters located in a friend's garage in Menlo Park, California, Google's search engine was already getting 10,000 queries a day while still in beta. The following year, Google moved into a real office in Palo Alto, saw its staff explode to eight employees, and by late 1999 was answering 500,000 queries per day.

Google Tools and their association with different departments within an Organization.:

Google Tools and their association with different departments within an Organization.

AdWords.:

AdWords. Google AdWords is a paid service of Google . Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$28 billion in 2010 and USD$ 36 billion in 2011 . AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads . No Minimum PPC and Account starts with a minimal payment of 2500/- with 1500 AdWords credit free i.e. 1500 extra amount for promotion.

AdWords Interface:

AdWords Interface

Advertisement Placement:

Advertisement Placement Ads

Google Docs:

Google Docs Google Docs is a free service of Google. Google Docs is a Web-based office suite and data storage service offered by Google. It allows users to create and edit documents online while collaborating in real-time with other users. Google Docs combines the features of Spreadsheets with a presentation program incorporating technology designed by Tonic Systems. Data storage of files up to 1 GB total in size was introduced on January 13, 2010, but has since been increased to 10GB, documents using Google Docs native formats do not count towards this quota .

Google Analytics:

Google Analytics It’s a free service which turns to a paid service once Clicks/site/month exceeds 10M. It generates detailed statistics about the visitors to a website . It can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents. It has ability to funnel down and data-mine almost each and every small bit of information for bringing out maximum information from past data using various charting tools and pivot tables. It can be associated with Both AdWords and AdSense Accounts to bring out the information with maximum precision.

Google Analytics:

Google Analytics PUMA Kicks Up Order Rate 7% with Insights from Google Analytics. Shoes of Prey, an online retailer that sells custom-made shoes globally on these insights they were able to increase their conversion rate by 40 %. Using Google Analytics CanadaPharmacyOnline.com Increases Conversions by 38% and Reduces Cost per Conversion By 20.5 % 38 % Improved Conversion Rate on Internet Marketing Services by Pitstop Media Inc.

Google Analytics Interface:

Google Analytics Interface

GA Customized Interface:

GA Customized Interface

Google Translate:

Google Translate Google Translate is a free statistical machine translation service provided by Google Inc. to translate a section of text, document or webpage, into another language . It may sound shocking but statistically if a website is only in English then the majority of people will not be able to read it. A fact : World has most native speakers is Mandarin (or Standard Chinese),then Spanish and then English . To reach maximum number of visitors and make them dig deeper within website Google translate API can do wonders.

Languages available in GT:

Languages available in GT Languages (58) Arabic Catalan Chinese Croatian Japanese Czech Danish Dutch English Latvian Bulgarian Filipino Finnish French Lithuanian Estonian Galician German Greek Macedonian Hebrew Hindi Hungarian Icelandic Malay Indonesian Irish Italian Korean Maltese Latvian Norwegian Persian Polish Portuguese Russian Serbian Slovak Slovenian Spanish Afrikaans Thai Turkish Ukrainian Vietnamese Welsh Yiddish Albanian Belarusian Romanian Swahili Swedish Current Alpha Languages are Armenian Azerbaijani Basque Georgian Haitian Creole Latin Urdu

Google AdSense:

Google AdSense AdSense is a Free Service of Google but requires an account to be verified by G oogle. Google AdSense is a program run by Google Inc. that allows publishers in the Google Network of content sites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience . Terms a nd Condition of Google AdSense Program Policy. A publisher Cannot click on Ad placed within his website. An applicant should have website running for a period greater than at least 6 months Google Ads should not be placed on websites containing Explicit adult material including websites containing tobacco products or alcohol products. Google prohibits its webmaster’s to use phases like “Click my Ads” for generating extra revenue.

Google AdSense Interface:

Google AdSense Interface Home Screen

Google AdSense:

Google AdSense Performance Report

PowerPoint Presentation:

Thank You.

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