Enterprise 2arh091708Draft2

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Slide 1: 

ENTERPRISE 2.0

en·ter·prise : 

en·ter·prise unit of economic organization or activity; especially: a: a business organization b: a systematic purposeful activity

web 2.0 : 

web 2.0 changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web.

en·ter·prise 2.0 : 

en·ter·prise 2.0 the use of participation-based web technology to empower more people within an organization. a shift in thinking that places people at the forefront while the corporate entity exists to support those people through economies of scale.

Let's review some good examples of Enterprise 2.0 : 

Let's review some good examples of Enterprise 2.0

Slide 7: 

Still looking…

The truth is… : 

The truth is…

…enterprises don’t know what to do : 

…enterprises don’t know what to do

What they see is : 

What they see is

the “Social” web : 

the “Social” web

social is fun… : 

social is fun… but it ain’t business

Slide 13: 

Business is people working together to achieve a common goal

It’s time to look : 

It’s time to look inside the enterprise

Most enterprises consist of : 

Most enterprises consist of

the “Corporation” : 

the “Corporation” Headquarters Marketing Legal Operations People

the “People” : 

the “People” Agents Franchisees Associates Sales People Representatives ServiceProviders

a “corporate” web presence looks something like this : 

a “corporate” web presence looks something like this Big Co

relationships with customers looks more like this : 

relationships with customers looks more like this

a “corporate” web presence should look like this : 

a “corporate” web presence should look like this Big Co

Adding more and more websites to exponentially increase the corporate online footprint : 

Adding more and more websites to exponentially increase the corporate online footprint Big Co

give your people : 

give your people their own websites

let them… : 

let them… create connect build their business… …build your company market themselves share experiment succeed participate

The corporation benefits by… : 

The corporation benefits by… providing tools to grow business letting people express their individuality sharing best-practices between people getting the best innovation that people can offer

What happens when more people are allowed to participate? : 

What happens when more people are allowed to participate?

Slide 26: 

Encyclopedia Britannica Founded in 1768 122,264 articles

Slide 27: 

(on online encyclopedia that consists purely of articles contributed by visitors/members. As of July 23, 2008 it had 2,468,519 articles contributed by volunteers around the world since January 15, 2001. ) wikipedia.org Founded in 2001 2,538,000+ articles

Comparison : 

Comparison The free online resource Wikipedia is about as accurate on science as the Encyclopedia Britannica, a study shows. – BBC NEWS Thursday, 15 December 2005

What happens when websites extend beyond the enterprise? : 

What happens when websites extend beyond the enterprise?

Slide 30: 

A community is born.

Slide 31: 

People interacting and building your websites increases their “buy in” of the brand = increased ownership of product

Why don’t more enterprises do this? : 

Why don’t more enterprises do this?

-Loss of Control-Possible brand inconsistency-Flamers/Online Trolls : 

-Loss of Control-Possible brand inconsistency-Flamers/Online Trolls FEAR!

Unless… : 

Unless…

Slide 35: 

A system is built that allows Approvals Deletions (at a corporate level) Consistent branding Control of the platform for future application development

LoudClick Enterprise : 

LoudClick Enterprise A system to build websites together and achieve a common goal.

Slide 37: 

LoudClick Enterprise allows Review and Approval of submissions Deletions at a corporate level Consistent branding Control of the platform for future application development For thousands of websites simultaneously

LoudClick Enterprise : 

LoudClick Enterprise Allows your enterprise to capitalize on the participation culture without losing control of your brand.

LoudClick Enterprise : 

LoudClick Enterprise benefits

LoudClick Enterprise : 

LoudClick Enterprise Contact us today. Alex Huffalex@loudclick.net 612-414-5209