logging in or signing up for publishers localsportsreport Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 159 Category: Science & Tech.. License: All Rights Reserved Like it (0) Dislike it (0) Added: June 24, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 2: We are a leading-edge provider of complete, Digital Direct to Publish Solutions for the newspaper industry. Our online tools give publishers what they need to immediately capitalize on the local sports channel opportunity. Professional to Amateur to Youth, our platform allows Publishers to easily and efficiently Aggregate, Manage and Deliver content to the sports fans and followers within the local community. We offer a variety of flexible solutions designed specifically to meet the demanding and evolving needs of individual publishers LOCALsportsMEDIA & LOCALsportsREPORT.COM Slide 3: The LOCALsportsREPORT.COM platform allows publishers to profit from a creative and powerful combination of display, video, cost per click and click to call ad packages. Energize your sales force with an exciting bundle of new opportunities targeted to the growing and increasingly engaged local sports audience Slide 4: Why Sports? Total revenues for US sports Websites will reach $2.96 billion in 2012, virtually doubling from $1.49 billion in 2007. This increase will be largely driven by the growth of ad-supported sports content models Building a Profitable Vertical Around a Proven and Dedicated Community of Sports Enthusiasts BECAUSE all SPORTS is LOCAL... 1. E-mail $273.2 2. General/national news $80.1 3. Portals and search engines $69.3 4. SPORTS & RECREATION $59.2 5. GENERAL COMMUNITY $49.8 6. Shopping and auction $42.1 7. Finance $39.9 8. Entertainment $39.0 9. LOCAL/REGIONAL $26.9 10. Home and Garden $23.5 Local & Sports: Among the Top 10 US Advertising Revenue Generating Website Categories Slide 5: “...Total revenues for US sports Websites will reach $2.96 billion in 2012, up from $1.49 billion in 2007. This increase will be largely driven by the growth of ad-supported sports content models...” Source: eMarketer “...As the Internet continues to evolve toward ad-supported models, sports sites will follow suit. eMarketer estimates that 66% of US sports site revenues will come from advertising in 2012, up from 55% in 2007...” Source: eMarketer “...Online sports communities have the perfect ingredients to engender the kind of customer engagement that all businesses crave. Sports sites have a built-in audience of passionate fans who are loyal to the teams they follow...” Source: eMarketer “...no vertical categories dropped by a significant amount from Q3 2008 to Q4 2008 and some verticals even improved from the previous quarter; the Technology, SPORTS (UP 59%), Entertainment, Gaming, and Music verticals all had higher ad price averages in Q4 of 2008 than in Q3 of 2008. ..” Source: Pubmatic “... I think newspapers should try and invite the community in and take over sports journalism. Avid sport fans write tons of content and there are people who would pay money to have the job of a Sports Illustrated reporter...” Source: Jimmy Wales, Founder, Wikipedia BECAUSE all SPORTS is LOCAL.. It All Adds Up! A Passion for Sports + A Growing Market = A Great Opportunity Leading Analysts and Web Entrepreneurs are Bullish on Sports Slide 6: (1,2,3,5) US & Canadian Census Data (4) US Center for Disease Control (6)Various Sources including The Kelsey Group, eMarketer, Sterling Market Intelligence, US & Canadian Census Data Why Local? Percentage of Students, Grades 8-12, Participating in 1 or More School Sports = 57.6% (4) 60+million Committed Parents, Family, Coaches, Administrators, Sponsors & Volunteers (5) Dedicated & Loyal Following 54,000+ Distinct & Individual North American Cities, Towns & Communities (1) 25+million Active non-school related Player Participants (2) Elementary & High School Enrolment, US + Canada = 61 million (3) Vested & Emotional Interest Broad Demographic Reach & Interest by Location, by Gender, by Age, by Income, by Ethnicity 20(+/-) million Potential Small, Medium & Home Based Local Business Advertisers (6) Close to Home and Close to the Community that Makes Local Sports a Significant part of Our Daily Lives BECAUSE all SPORTS is LOCAL... Slide 7: Let’s You Efficiently Aggregate, Manage & Deliver Both User & Professionally Generated Content over multiple categories Maximum Ad Inventory, Maximum Publisher Return, Maximum Advertiser Return on Investment down to the hyper-local level One Robust, Dynamic & Easy to Use Full-Featured Publishing Platform Solution Designed specifically to meet the demanding needs of today’s rapidly evolving media environment, both offline & on The only complete direct to publish solution for Newspaper Publishers Powerful Tools let you Create, Manage & Expand the Local Sports Channel BECAUSE all SPORTS is LOCAL... Slide 8: Everything You Need to... Collect & Manage Valuable Local Sports Content Deliver this content to a Targeted & Loyal Local Audience Develop Profitable Local Ad Sales Leverage the Goodwill of Your Powerful & Trusted Local Brand Minimize Your Financial Commitment & Risk Maximize Your Return BECAUSE all SPORTS is LOCAL... Slide 9: Features & Functionality Easy to Find Simple to Navigate User Friendly Content Rich Interactive Features Professional Junior Amateur University & College High School Youth Adult & Senior League Recreational One Source for All... ...Athletics Slide 10: ...by Sport ...by Region ...by League ...by Team ...by Venue Drop-down Functionality Allows Users to Quickly & Easily Select... News Teams & Leagues Classifieds Buy & Sell Blogs Pictures Video Forums Schedules Scores Bulletins & Events Alerts Commentary ...Registered Users Quickly & Easily Access, Create, Upload & Add Slide 11: Monetizing a High-Value Vertical Has Never Been Easier From Here You Can Add, Edit & Deliver... ...Simply & Efficiently News Teams & Leagues Content Page Additions Classifieds Listings Local & Regional Ad Campaigns Blogs & Forums Pictures Video Slide 12: ...By Sport ...By Location ...By Gender ...By Organization ...By Age ...By Team Manage & Deliver Targeted & Relevant Ads... Slide 13: ...Across a Multi-Platform Network... Slide 14: ...in a Variety of Formats... ...right down to the Neighborhood Level ...Video & Display ...Text ...Click to Call ...Location Based ...Ratings & Reviews ...Coupons Slide 15: Interested in Learning More? To schedule a telephone call or to arrange an online demo please telephone or email: Kevin Legros Kevin @ localsportsreport.com 905.708.5268 Steven Vasil Steve @ localsportsreport.com 905.468.8786 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
for publishers localsportsreport Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 159 Category: Science & Tech.. License: All Rights Reserved Like it (0) Dislike it (0) Added: June 24, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 2: We are a leading-edge provider of complete, Digital Direct to Publish Solutions for the newspaper industry. Our online tools give publishers what they need to immediately capitalize on the local sports channel opportunity. Professional to Amateur to Youth, our platform allows Publishers to easily and efficiently Aggregate, Manage and Deliver content to the sports fans and followers within the local community. We offer a variety of flexible solutions designed specifically to meet the demanding and evolving needs of individual publishers LOCALsportsMEDIA & LOCALsportsREPORT.COM Slide 3: The LOCALsportsREPORT.COM platform allows publishers to profit from a creative and powerful combination of display, video, cost per click and click to call ad packages. Energize your sales force with an exciting bundle of new opportunities targeted to the growing and increasingly engaged local sports audience Slide 4: Why Sports? Total revenues for US sports Websites will reach $2.96 billion in 2012, virtually doubling from $1.49 billion in 2007. This increase will be largely driven by the growth of ad-supported sports content models Building a Profitable Vertical Around a Proven and Dedicated Community of Sports Enthusiasts BECAUSE all SPORTS is LOCAL... 1. E-mail $273.2 2. General/national news $80.1 3. Portals and search engines $69.3 4. SPORTS & RECREATION $59.2 5. GENERAL COMMUNITY $49.8 6. Shopping and auction $42.1 7. Finance $39.9 8. Entertainment $39.0 9. LOCAL/REGIONAL $26.9 10. Home and Garden $23.5 Local & Sports: Among the Top 10 US Advertising Revenue Generating Website Categories Slide 5: “...Total revenues for US sports Websites will reach $2.96 billion in 2012, up from $1.49 billion in 2007. This increase will be largely driven by the growth of ad-supported sports content models...” Source: eMarketer “...As the Internet continues to evolve toward ad-supported models, sports sites will follow suit. eMarketer estimates that 66% of US sports site revenues will come from advertising in 2012, up from 55% in 2007...” Source: eMarketer “...Online sports communities have the perfect ingredients to engender the kind of customer engagement that all businesses crave. Sports sites have a built-in audience of passionate fans who are loyal to the teams they follow...” Source: eMarketer “...no vertical categories dropped by a significant amount from Q3 2008 to Q4 2008 and some verticals even improved from the previous quarter; the Technology, SPORTS (UP 59%), Entertainment, Gaming, and Music verticals all had higher ad price averages in Q4 of 2008 than in Q3 of 2008. ..” Source: Pubmatic “... I think newspapers should try and invite the community in and take over sports journalism. Avid sport fans write tons of content and there are people who would pay money to have the job of a Sports Illustrated reporter...” Source: Jimmy Wales, Founder, Wikipedia BECAUSE all SPORTS is LOCAL.. It All Adds Up! A Passion for Sports + A Growing Market = A Great Opportunity Leading Analysts and Web Entrepreneurs are Bullish on Sports Slide 6: (1,2,3,5) US & Canadian Census Data (4) US Center for Disease Control (6)Various Sources including The Kelsey Group, eMarketer, Sterling Market Intelligence, US & Canadian Census Data Why Local? Percentage of Students, Grades 8-12, Participating in 1 or More School Sports = 57.6% (4) 60+million Committed Parents, Family, Coaches, Administrators, Sponsors & Volunteers (5) Dedicated & Loyal Following 54,000+ Distinct & Individual North American Cities, Towns & Communities (1) 25+million Active non-school related Player Participants (2) Elementary & High School Enrolment, US + Canada = 61 million (3) Vested & Emotional Interest Broad Demographic Reach & Interest by Location, by Gender, by Age, by Income, by Ethnicity 20(+/-) million Potential Small, Medium & Home Based Local Business Advertisers (6) Close to Home and Close to the Community that Makes Local Sports a Significant part of Our Daily Lives BECAUSE all SPORTS is LOCAL... Slide 7: Let’s You Efficiently Aggregate, Manage & Deliver Both User & Professionally Generated Content over multiple categories Maximum Ad Inventory, Maximum Publisher Return, Maximum Advertiser Return on Investment down to the hyper-local level One Robust, Dynamic & Easy to Use Full-Featured Publishing Platform Solution Designed specifically to meet the demanding needs of today’s rapidly evolving media environment, both offline & on The only complete direct to publish solution for Newspaper Publishers Powerful Tools let you Create, Manage & Expand the Local Sports Channel BECAUSE all SPORTS is LOCAL... Slide 8: Everything You Need to... Collect & Manage Valuable Local Sports Content Deliver this content to a Targeted & Loyal Local Audience Develop Profitable Local Ad Sales Leverage the Goodwill of Your Powerful & Trusted Local Brand Minimize Your Financial Commitment & Risk Maximize Your Return BECAUSE all SPORTS is LOCAL... Slide 9: Features & Functionality Easy to Find Simple to Navigate User Friendly Content Rich Interactive Features Professional Junior Amateur University & College High School Youth Adult & Senior League Recreational One Source for All... ...Athletics Slide 10: ...by Sport ...by Region ...by League ...by Team ...by Venue Drop-down Functionality Allows Users to Quickly & Easily Select... News Teams & Leagues Classifieds Buy & Sell Blogs Pictures Video Forums Schedules Scores Bulletins & Events Alerts Commentary ...Registered Users Quickly & Easily Access, Create, Upload & Add Slide 11: Monetizing a High-Value Vertical Has Never Been Easier From Here You Can Add, Edit & Deliver... ...Simply & Efficiently News Teams & Leagues Content Page Additions Classifieds Listings Local & Regional Ad Campaigns Blogs & Forums Pictures Video Slide 12: ...By Sport ...By Location ...By Gender ...By Organization ...By Age ...By Team Manage & Deliver Targeted & Relevant Ads... Slide 13: ...Across a Multi-Platform Network... Slide 14: ...in a Variety of Formats... ...right down to the Neighborhood Level ...Video & Display ...Text ...Click to Call ...Location Based ...Ratings & Reviews ...Coupons Slide 15: Interested in Learning More? To schedule a telephone call or to arrange an online demo please telephone or email: Kevin Legros Kevin @ localsportsreport.com 905.708.5268 Steven Vasil Steve @ localsportsreport.com 905.468.8786