effective b2b email delivery strategies

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Presentation Description

Learn the most potent and effective ways to improve the email delivery rates.

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Presentation Transcript

Email Delivery unplugged:

Email Delivery unplugged 18 effective strategies to improve email delivery - B2B marketing Customer Education Series: 2010 Oracle User list 1

Email deliverability is a constant worry for marketers. Changing rules in email landscape makes it difficult to keep track of the ever changing filter parameters maintained by ISPs. This PPT focus on the key practices to improve email delivery of your B2B email marketing . :

Email deliverability is a constant worry for marketers . Changing rules in email landscape makes it difficult to keep track of the ever changing filter parameters maintained by ISPs. This PPT focus on the key practices to improve email delivery of your B2B email marketing . Customer Education Series: 2010 Oracle User list 2

Learn from these best email delivery practices to improve email delivery rates and improve ROI from targeted marketing. :

Learn from these best email delivery practices to improve email delivery rates and improve ROI from targeted marketing. Customer Education Series: 2010 Oracle User list 3

Join Complaint Feedback Loop :

Join Complaint Feedback Loop Feedback loops allow you to see the complaints originating from users and those who is mark you as spam Customer Education Series: 2010 Oracle User list 4 Customer Education Series: 2010 Oracle User list

Remove Inactive Subscribers :

Remove Inactive Subscribers Don’t add numbers to your database with inaction subscribers. Remove the deadwood before sending your campaign . Customer Education Series: 2010 Oracle User list 5 Customer Education Series: 2010 Oracle User list

Follow Consistent Timing :

Follow Consistent Timing Recipients appreciate it and ISPs mark positive for consistent behavior. Tip for B2B marketers guide Oracle User list 6 Customer Education Series: 2010 Oracle User list

Use Consistent From Information: :

Use Consistent From Information: Don’t keep on changing the from information. Keep the same ‘from’ name and address. Customer Education Series: 2010 Oracle User list 7 Customer Education Series: 2010 Oracle User list

Static IP Address: :

Static IP Address: Use the same IP address to send your emails from your server. Find out if the email service provider is using a dedicated IP, if not, it’s worth to use Customer Education Series: 2010 Oracle User list 8 Customer Education Series: 2010 Oracle User list

Email List Maintenance :

Email List Maintenance Take time to promptly remove hard bounces and unsubscribes from the list Customer Education Series: 2010 Oracle User list 9 Customer Education Series: 2010 Oracle User list

White List Reminder :

White List Reminder Ask list subscribers to add the 'from' address for your list to their address book. Customer Education Series: 2010 Oracle User list 10 Customer Education Series: 2010 Oracle User list

Get Authenticated: :

Get Authenticated: Choose the suitable authentication system to authenticate the identity of your email. DKIM, Sender ID, DomainKeys are few of the leading authentication service available. Customer Education Series: 2010 Oracle User list 11 Customer Education Series: 2010 Oracle User list

Spam check the content :

Spam check the content Before you send the email campaign, check the spam score to remove spam tainted words Customer Education Series: 2010 Oracle User list 12 Customer Education Series: 2010 Oracle User list

Remove Bounces: :

Remove Bounces: Sending to invalid or nonexistent email address will send off red flags with most internet service providers. Customer Education Series: 2010 Oracle User list 13 Customer Education Series: 2010 Oracle User list

Be Relevant: :

Be Relevant: Don’t provide gibberish content. Value the users time by including relevant articles. Customer Education Series: 2010 Oracle User list 14 Customer Education Series: 2010 Oracle User list

Send In short burts :

Send In short burts Avoid sending en masse. Split the big list to smaller bit chunks while sending. Customer Education Series: 2010 Oracle User list 15 Customer Education Series: 2010 Oracle User list

Check the HTML Codes :

Check the HTML Codes Remove any badly-formed HTML or invalid HTML tags or any invalid attributes. Spam filters mark such mails as spam. Avoid such mistakes by running your HTML through a validator . Customer Education Series: 2010 Oracle User list 16 Customer Education Series: 2010 Oracle User list

Monitor the Blacklists :

Monitor the Blacklists Check if your email server is blacklisted. Customer Education Series: 2010 Oracle User list 17 Customer Education Series: 2010 Oracle User list

Use a plain text e-mail along with HTML :

Use a plain text e-mail along with HTML Provide alternative text version along with HTML emails, or use minimal pics in your HTML. Users & email clients love content rich templates Customer Education Series: 2010 Oracle User list 18 Customer Education Series: 2010 Oracle User list

Always provide an easy unsubscribe option:

Always provide an easy unsubscribe option Customer Education Series: 2010 Oracle User list 19 Customer Education Series: 2010 Oracle User list

Email deliverability best practices presentation prepared by Liza & Shirley Oracle User List – June 2010:

Email deliverability best practices presentation prepared by Liza & Shirley Oracle User List – June 2010 Customer Education Series: 2010 Oracle User list 20 Customer Education Series: 2010 Oracle User list