GEB 4110 Dreamy Hollow

The Internet Has Changed the World… : 

The Internet Has Changed the World… But who the hell cares… because everyone from Joe Schmoe to tech guru Bill Gates enjoys a cozy bed & breakfast!

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to a sight similar to this in Gainesville Thousands of people wake up everyday

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Those same people start their day with a boring breakfast like this

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And a cramped shower like this

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And wave good-bye to staff dressed like this

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Sleep Here Only to keep repeating the cycle…

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Eat Here

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Clean up here

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Be ignored by these guys

This Is More Like It : 

This Is More Like It Time for a change

How About A Homely Atmosphere and Bed Like These : 

How About A Homely Atmosphere and Bed Like These

Indulge In Our Home Cooked Meals : 

Indulge In Our Home Cooked Meals

Wash Away Your Stresses : 

Wash Away Your Stresses

Service That Leaves You Feeling Like This : 

Service That Leaves You Feeling Like This

Amenities Included To Ensure An Unforgettable Experience… : 

Amenities Included To Ensure An Unforgettable Experience…

Landscape Specifically Designed To Promote Relaxation : 

Landscape Specifically Designed To Promote Relaxation

Inclusive Technology To Meet Your Needs : 

Inclusive Technology To Meet Your Needs Wireless Internet Pre-recorded TiVo television shows per request DVD Library Relaxation CD’s Centrally located community computers Flat Screen TV’s in every room

Services On-Call : 

Services On-Call Shuttle Services from airport, to and from Gator sporting events or other University events Arranged services such as massages, child and pet care, spa appointments, and dinner reservations

Now On To The Technicalities… : 

Now On To The Technicalities…

Vision Statment : 

Vision Statment High Quality Rest and Relaxation

Business Model : 

Business Model Customer selection: Business professionals, visiting professors and doctors, alumni, gator fans, family of students, and eco-tourists. It is relevant to our customers that frequently travel to Gainesville looking for someplace that feels less like a hotel and more like home. Value proposition: Our primary proposition is Experience. We offer a comfortable environment, quaint and friendly atmosphere, and a beautiful landscape. Our secondary value proposition is service. The kindness and hospitality the guests receive at our inn will exceed that of any other local lodging. We pride ourselves in building and maintaining customer relationships. Differentiation and control: We protect our cash flows and maintain our relationships with guests by going the extra mile. We plan on keeping files on guests requests, following up on their visit, and sending annual Christmas cards to strengthen the relationship.   We have a sustainable competitive advantage as long as we continually strive to improve our guests experiences.

Business Model Cont. : 

Business Model Cont. Scope of Product and Activities: Our Bed & Breakfast will provide high quality lodging facilities with a gourmet breakfast selection for all of our guests. We will have Broadband Internet, cable television, King and Queen sized beds with luxury linens, fresh breakfast and fruit bar open at all times. Guests can choose to spend their free time in our thoughtfully groomed gardens, inviting wrap around porch, or in the spacious, well decorated rooms. We are located close to the airport, the University of Florida, Shands Hospital, and to the downtown district. Organizational Design: Our company will not have “layers of bureaucracy”, allowing us to be very responsive to our customers wants and needs. Value Capture for Profit: To capture market share in Gainesville, we will rely on our quality and dependable reputation. We will do so by developing strong relationships and loyalty with our guests. Our company will always seek ways to minimize costs in order to have high profit margins. Value for Talent: Our company is not going to have very many employees, but the employees that do work for us will have equal responsibility. This will attract employees due to the fact that they will be making meaningful decisions. We will also offer a competitive compensation package for our employees with annual bonuses.

Customer Segments : 

Customer Segments Business travelers who make frequent trips to Gainesville Alumni and Gator sports fans Couples seeking a romantic getaway Parents visiting UF students

Value Proposition : 

Value Proposition We provide a quiet, comfortable, home away from home to every type of traveler looking for a unique experience coupled with quality service.

Core Competencies & Competitive Advantage : 

Core Competencies & Competitive Advantage Our core competency is to provide ultimate comfort and pleasure with accommodating service in a cozy, yet elegant atmosphere. Our competitive advantage is our unrelenting attention to guests needs. The business owners have an eye for detail and are well versed in what the local economy has to offer in terms of culture and events.

Entry Strategy : 

Entry Strategy Our Bed & Breakfast will be using a follower strategy but will be entering the market in a time of low competition. The market we are entering is a mature industry in every aspect except high competitiveness.

Financial Projections : 

Financial Projections

Financial Projections Cont. : 

Financial Projections Cont.

Financials Cont. : 

Financials Cont.

Key Personnel : 

Key Personnel Jason Nazinitsky Purchaser/Lead Designer Bachelor’s in Finance Extensive sales and architecture background

Key Personnel : 

Key Personnel Liesl Eng Service/Customer Relations Leader  Bachelor’s in Accounting Several years of service related experience

Key Personnel : 

Key Personnel Andrew Booth   Marketing and Advertising Leader Bachelor’s in Marketing Past experience as marketing director for smaller firms

Key Personnel : 

Key Personnel Jason Rainer   Capital Raising and Financing Director Bachelor’s in Accounting Expansive knowledge within the financial sector

Key Personnel : 

Key Personnel Angela Davis   Administrative Leader Bachelor’s in Management Maintained leadership positions in all aspects of community involvement

We hope you enjoyed your simulated Dreamy Hollow experience : 

We hope you enjoyed your simulated Dreamy Hollow experience