Why Branded Content May Be the Best Way to Market Your Company

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Presentation Description

People tend to like branded content because they feel it is more consumer focused. It doesn’t involve a sales pitch and it is more likely to breed trust between the company and potential customers. Branded content includes articles, videos, podcasts and even live elements that bring relevant content to consumers with the purpose of teaching or entertaining them. The hope is that this will increase engagement with companies on a more organic level. To know more information, visit http://www.liendesign.com/blog/2019/1/13/why-branded-content-may-be-the-best-way-to-market-your-company

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Presentation Transcript

Slide 1:

WHY BRANDED C O N T E N T M A Y B E T H E BEST WAY TO M A R K E T Y O U R COMPANY

Presentation Overview:

P r e s e n t a t i o n Overview Introduction Importance of Branded content How to create branded Content Conclusion

Introduction:

Introduction If you are looking to sell your products or services and are seeking an alternative to traditional advertising, you might want to consider branded content. Branded content includes articles, videos, podcasts and even live elements that bring relevant content to consumers with the purpose of teaching or entertaining them.

BRANDED CONTENT:

IMPORTANCE OF B R A N D E D C O N T E N T Add a little bit of body text People tend to like branded content because they feel it is more consumer focused. It doesn’t involve a sales pitch and it is more likely to breed trust between the company and potential customers. Research shows that brand recall is up to 59% higher when consumers are introduced to a company through branded content.

HOW TO CREATE BRANDED CONTENT:

HOW TO CREATE BRANDED CONTENT The best branded content will feature a central personality, a unique concept and a connection with the audience. Another thing to keep in mind when creating branded content is that it should communicate the brand’s purpose.

Conclusion:

Conclusion Companies should also try to think about where branded content will be viewed. 55% of branded content is viewed on mobile devices. Therefore, creating content that is easy to access on those devices will make it more likely to get engagements.

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