Don't Buy It

Slide1: 

www.zwinky.com

Who do you think you are?: 

Who do you think you are?

Who do you think marketers think you are?: 

Who do you think marketers think you are?

Slide6: 

A BUYER $$$$$

Did you know you are a: 

Did you know you are a ?

Slide8: 

They’re after you.

They’re after you.: 

They’re after you.

They’re after you.: 

They’re after you. Card issuers target teens for latest plastic attacks₁ Retailers target teens' and tweens' personal spaces Facials for 13-year-olds? Spas target teens Retailers target teens with creative Web sites Hey, Kids! Here's The New, Cool Drink: Bottled Water Targeting teens  TEENS AS TARGETS? ADOLESCENT'S MEDIA TASTES AND PREFERENCES. Hooking young customers early, and keeping them on the line

Slide12: 

Maybe you can define yourself at the mall. That’s what they want you to think.

Slide13: 

Or maybe you might look online.

This is from BeingGirl- supposedly a website by girls for girls.: 

This is from BeingGirl- supposedly a website by girls for girls. http://www.beinggirl.com/

“Defining yourself” through purchases starts early.: 

“Defining yourself” through purchases starts early.

Even games and social networking sites send the message that you buy your identity.: 

Even games and social networking sites send the message that you buy your identity.

In GaiaOnline, you can buy a T-Shirt.: 

In GaiaOnline, you can buy a T-Shirt.

You can get a gender-neutral tee for 2 gold.: 

You can get a gender-neutral tee for 2 gold.

Or, you can define yourself as female.: 

Or, you can define yourself as female. for 160 gold.

You can even “tease men.”: 

You can even “tease men.” for 1300 gold.

Just like Barbie.: 

Just like Barbie.

Or porn star Sky Lopez.: 

Or porn star Sky Lopez.

Maybe you don’t want a gold tube top.: 

Maybe you don’t want a gold tube top. Maybe you want to be different. You can buy that, too.

You can buy it in games: 

You can buy it in games

And in real life: 

And in real life http://www.gothshop.com/store/

And even, for $220, for Barbie herself.: 

And even, for $220, for Barbie herself. http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=110184277771

The marketers, advertisers, and retailers are on to you.: 

The marketers, advertisers, and retailers are on to you.

They think they know who you are.: 

They think they know who you are.

They think they know what you want.: 

They think they know what you want.

This is what they say about you.: 

This is what they say about you. http://www.usatoday.com/money/advertising/2007-04-11-tween-usat_N.htm

They love your money.: 

They love your money.

They don’t love you.: 

They don’t love you.

Think what that money could bringI'd buy everythingClean out Vivienne WestwoodIn my Galliano gownNo, wouldn't just have one hoodA Hollywood mansion if I couldPlease book me first-class to my fancy house in London town: 

Think what that money could bring I'd buy everything Clean out Vivienne Westwood In my Galliano gown No, wouldn't just have one hood A Hollywood mansion if I could Please book me first-class to my fancy house in London town

Corporations want your money.: 

Corporations want your money.

Gwen Stefani wants your money, too.: 

Gwen Stefani wants your money, too.

$65 for a T-shirt?: 

$65 for a T-shirt? http://l-a-m-b.com/Categories/Graphic-Tees.aspx

It’s in their best interest for you to think you want expensive things.: 

It’s in their best interest for you to think you want expensive things.

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They think you’re gullible. Naïve. You’ll buy anything.

TV shows, movies, books and magazines don’t help.: 

TV shows, movies, books and magazines don’t help.

Many TV shows show teens with unlimited money to spend.: 

Many TV shows show teens with unlimited money to spend. The cast of Gossip Girl

Serena and Blair on Gossip Girl shop- a lot. : 

Serena and Blair on Gossip Girl shop- a lot.

You know who else shops a lot?: 

You know who else shops a lot?

The girls in the Clique books, now they shop a LOT.: 

The girls in the Clique books, now they shop a LOT.

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These girls are supposedly in seventh grade. One of the characters is Massie Block.

What does Massie wear on the first day of school?: 

What does Massie wear on the first day of school? Massie ( p. 22) She gestured to the outfit on her mannequin…It wore a lavender Moschino mini, a gray wide neck -slouchy T-shirt, and silver Jimmy Choo sandals. Even though it was supposed to be seventy-eight degrees tomorrow, her denim blazer was a must. ( p. 46) Massie slipped her cell phone into its Prada nylon case…

How much might that cost?: 

How much might that cost?

The other Clique girls are dressed like that too-: 

The other Clique girls are dressed like that too-

One of these things is not like the others.: 

One of these things is not like the others.

Claire is an outcast, a wannabe.: 

Claire is an outcast, a wannabe.

Even Claire’s “cheap” clothes have hidden costs.: 

Even Claire’s “cheap” clothes have hidden costs.

Companies don’t want to talk about that.: 

Companies don’t want to talk about that.

So let’s get back to those clothes.: 

So let’s get back to those clothes.

If you had a job, making $8.00 an hour…: 

If you had a job, making $8.00 an hour…

It would take you18 hours of workto earn enough (before taxes)to buy Claire’s Gap jeans, Keds, and Izod. (that’s assuming you don’t care about child slave labor.): 

It would take you 18 hours of work to earn enough (before taxes) to buy Claire’s Gap jeans, Keds, and Izod. (that’s assuming you don’t care about child slave labor.)

(They assume you don’t care about child slave labor.): 

(They assume you don’t care about child slave labor.) maybe you do care.

It would take you212 hours of workto earn enough (before taxes)to buy Massie’s outfit.: 

It would take you 212 hours of work to earn enough (before taxes) to buy Massie’s outfit.

If you worked full-time,8 hours a day 5 days a week,it would take you5 ½ weeks.: 

If you worked full-time, 8 hours a day 5 days a week, it would take you 5 ½ weeks.

You have better things to do.: 

You have better things to do.

Maybe you want to go online andsay hi to your friends.: 

Maybe you want to go online and say hi to your friends.

They’re online, too.: 

They’re online, too.

Marketing through social networks is a key goal for many corporations.: 

Marketing through social networks is a key goal for many corporations.

So, there’s no escape?: 

So, there’s no escape?

Well…: 

Well…

Be aware. Very aware.Adults are literally “hunting”, “targeting”, “hitting” and “branding” teenagers.: 

Be aware. Very aware. Adults are literally “hunting”, “targeting”, “hitting” and “branding” teenagers.

If it sounds violent, that’s because it is. : 

If it sounds violent, that’s because it is.

They are trying to use you and your friends.Don’t let yourself be used that way.: 

They are trying to use you and your friends. Don’t let yourself be used that way.

So what can you do?: 

So what can you do?

You can fight the system.: 

You can fight the system.

You can refuse to be manipulated.: 

You can refuse to be manipulated.

You don’t have to be defined by what you buy.: 

You don’t have to be defined by what you buy.

Yeah, you’ll still need clothes.: 

Yeah, you’ll still need clothes.

What about making some?: 

What about making some?

Cheera made this coat after not finding what she wanted at the mall or at the vintage shop.: 

Cheera made this coat after not finding what she wanted at the mall or at the vintage shop. http://www.craftster.org/forum/index.php?topic=205727.0 “The buttons are vintage leather square buttons that I found in my grandma's button box.”

Not your style? How about this?: 

Not your style? How about this? Cattie sewed the dress, made the hat, and is wearing it in this amazing, artistic photograph! http://www.craftster.org/forum/index.php?topic=203670.0 “This dress I sewed from scratch. I also made the top hat to match the dress. It's embellished with beads and feathers. I also made matching jewelry.”

Or, even better- how about reconstructing clothes to make them unique and eco-friendly all at the same time?: 

Or, even better- how about reconstructing clothes to make them unique and eco-friendly all at the same time?

13 year old elliebelly123 started with a tablecloth she found at a thrift store…: 

13 year old elliebelly123 started with a tablecloth she found at a thrift store… http://www.craftster.org/forum/index.php?topic=131132.msg1276372#msg1276372

And ended up with this fantastic dress!: 

And ended up with this fantastic dress!

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violentjayne made this dress from a thrift store pillowcase! ViolentJayne also made this spacy skirt out of a pillowcase! carinalou turned an old t-shirt into awesome undies! RecycleCindy crocheted this bag from VCR cassette tape! www.craftster.org

Cindy even crocheted a hot, recycled cassette tape halter dress for good old Barbie.: 

Cindy even crocheted a hot, recycled cassette tape halter dress for good old Barbie. http://www.myrecycledbags.com/2007/08/04/cassette-tape-barbie-doll-halter-dress/

You can have great style without being a buyer.: 

You can have great style without being a buyer.

Mess with the system.: 

Mess with the system.