logging in or signing up TATA�S Rs 1 lakh car NANO lethallad Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 777 Category: Education License: All Rights Reserved Like it (3) Dislike it (1) Added: September 02, 2010 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: ashish7k5 (23 month(s) ago) good Saving..... Post Reply Close Saving..... Edit Comment Close By: hieu_nadal (25 month(s) ago) THAT'S GOOD Saving..... Post Reply Close Saving..... Edit Comment Close By: shukraj (32 month(s) ago) i like it very much Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript NANO – 1 Lakh Car : NANO – 1 Lakh Car Change : Change Evolution of NANO : Evolution of NANO Action Strategy Thought Vision Car for Poor people Four Wheeler production in India : Four Wheeler production in India Market share by segmentation : Market share by segmentation Annual Household income in India : Annual Household income in India (< Rs.90,000) 54% (Rs.90,000- Rs.200,000) 41% (Rs.200,000- Rs.500,000) 4% (Rs.500,000 & Above) 1% Source :- Mckinsey’s Global Institute Automobile Industry in India : Automobile Industry in India 3.95% Market Share : Market Share Cheapest cars of the world : Cheapest cars of the world Maruti-800- Suzuki Maruti-$ 5200India QQ-3 – Cherry automobile-$ 5000-China Merry-Star – Zeeli automobile-$ 5500-China S-r-v – Zeeli Automobile -$ 5750 –China Nano –tata motors-$ 2500 - India Pricing Strategy : Pricing Strategy No A/C, Radio, Side mirror Two cylinder engine Manuel steering No air Bag Sheet metal & plastic body Distributor as Entrepreneur Manufacturing strategy : Manufacturing strategy Cheap land through Govt. Negotiation with vendor Design Employed best engineer Transportation Technological strategy : Technological strategy Fuel efficient & safe Two cylinder engine Plastic panel weight engine made of aluminum Use roll & hydro forming Advertising strategy : Advertising strategy NANO PORTAL FM RADIO NEWSPAPERS HOARDINGS NATIONAL CHANNELS PUBLIC RELATION Distribution strategy : Distribution strategy Tie up with Bank Easy Finance options New vendor relationship Excusive showrooms in India and outside Dominance Strategy : Dominance Strategy Issues With Nano : Issues With Nano Singur Controversy Nano Catching Fire Long Waiting List Conclusion : Conclusion Slide 21: THANK YOU Group Members : Group Members Rahul Meshram 35 Ashish Kumar 28 Pranav Deshmukh 11 Arun Kumar 43 Kaushik Solanki 58 Description about NANO : Description about NANO low price. Boost the Indian Economy Create entrepreneurial-opportunities Expand Indian car market Eco-friendly "people's car". Compressed-air as fuel and an electric- version. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.