Status quo:
Heated and competitive market with 12Mn connections per month Over 90% pre-paid High distribution costs Local shops not loyal Shops open only during fixed hours Nahi hai , khatam ho gaya Rs . 200 Vodafone Recharge dena Status quo
The Challenge:
The Challenge Requirement was therefore to create a cost effective channel for prepaid recharge. The Challenges were – Low Awareness Low budgets Discomfort to transact online The Challenge
The Solution:
The Solution Setting up an easy to understand, online prepaid recharge destination Targeting users researching about various cellular services Post awareness, keyword list narrowed to increase profitability & higher conversion rate The Solution
The Solution:
Skilled optimization & monitoring improved the conversions from 25 per day to 1200 per day . Info captured during the online transaction helped create a customized plan enhancing customer experience. The Solution The Result Optimization Results
The Solution:
Business Results The result of this execution saw Vodafone grow its ROI from 30% to 300 % By Nov 2010, the revenue grew by a whopping 450 % . Currently it is Vodafone’s most profitable channel for prepaid recharge . The Solution The Result
The Solution:
Setting a Benchmark in the Category Since Jan ’10, Vodafone has grown 14 times as compared to its nearest competitor with a larger has only grown 3 times (Source: Google) The Solution The Result
Thank You:
Thank You