Marketing 2.0

Marketing 2.0 : 

Marketing 2.0 Discover the new consumer at the Web 2.0 era

Outline : 

Outline Introduction Marketing Online Traditional Trend: Web 2.0 Social Networking Social Media Application Facebook Sony Erricsion Marketing Conclusion

Marketing : 

Marketing

Marketing 1.0 : 

Marketing 1.0

In a new era : 

from information to conversation… In a new era

Internet: before and now : 

Internet: before and now

Slide 7: 

Web 2.0 Creativity Share information Cooperation

Social Network : 

Social Network A shared on-line journal where people can post diary entries about their personal experiences and hobbies

Social Network : 

Social Network Easy for use Share information Story, document, multimedia… Make friend Very fast Comment, Feedback

Social Media : 

10 Social Media … … … … … … … … … … … … … … …

Slide 11: 

1 2 2 3 3 4 4 4 5 5 Facebook Photo, Music, Clip, Document …

Information : 

Information 70 million weblogs About 120,000 new weblogs each day, or... 1.4 new blogs every second 3000-7000 new splogs (fake, or spam blogs) created every day Peak of 11,000 splogs per day last December 1.5 million posts per day, or... 17 posts per second Growing from 35 to 75 million blogs took 320 days 22 blogs among the top 100 blogs among the top 100 sources linked to in Q4 2006 - up from 12 in the prior quarter 12 Source: Technorati March 2007. http://www.sifry.com/alerts/archives/000493.html

70+ Million Weblogs : 

13 70+ Million Weblogs March 07 March 03 Source:http://www.sifry.com/alerts/archives/000493.html

Websites WW : 

14 Websites WW Netcraft November 2006 survey In May 2007, the number reported was a little over 118 million worldwide

Slide 15: 

15 Source:http://www.sifry.com/alerts/archives/000493.html

Slide 16: 

16

Slide 17: 

17

Application : 

Application For Marketing

My experience : 

My experience Introduction BA Mafia Clip Post clip in my blog and my friends In one day: More than 9000 viewer (Google view)

Ad online : 

Ad online Game widget (Running on desktop PC, Website or Social Network) Everybody can play game

Slide 22: 

1 2 2 3 3 4 4 4 5 5 Desktop Social Network Website code Web 2.0 Multiple Level Marketing First person sent code > 2 > 3 > 4 > 5 Each invitation > More point

Thank You! : 

Thank You!