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Thailand: Electric Power Equipment Market : Thailand: Electric Power Equipment Market U.S. Commercial Service U.S. Embassy Bangkok, Thailand www.buyusa.gov/Thailand


Thailand’s Electric Power Equipment Market : Thailand’s Electric Power Equipment Market Thai government is revising its national energy policy and regulations, including the Power Development Plan (PDP) to reflect change in the country’s economic growth. Invitation to participate in the new round of Private Power Producers bidding is expected in April 2007 More renewable/alternative energy participation is expected, however, at a proportion to be determined.


Market Size of Thailand’s Electric Power Eq. Market : Market Size of Thailand’s Electric Power Eq. Market The size in US$ of Thai electric power equipment market is about $3 billion with an estimate annual growth rate of 5% year-on-year. Products from Japan, China, and the United States capture about 60% of the total.


Best Prospects and Buyers : Best Prospects and Buyers The best sales prospects are power generators, transmission and distribution infrastructure, substations, distribution networks, transformers and converters, switching apparatus and energy efficiency products. Buyers of electric power equipment in Thailand are classified into two major groups: power generation, and power transmission and distribution.


Market Entry : Market Entry Manufacturers can sell products directly to the end users, but having a local agent or distributors is highly recommended. To participate in large procurement projects, it is advisable to contact users early in the design specification phase - to increase the chance of winning bids as well as avoiding being excluded.


Challenges and Barriers : Challenges and Barriers Challenges: Thai electric power market is not fully deregulated. It might take some time for newcomers to adapt to local needs and understand market and procurement practices. Barriers: Basically there is no barriers to entry but competition is high for large procurement projects.


Local Trade Event : Local Trade Event Power-Gen Asia Conference & Exhibition, 4-6 September 2007, IMPACT Exhibition Center, Bangkok, Thailand, Web Address: http://pga07.events.pennnet.com/fl//index.cfm


Thank you & Welcome to Thailand : Thank you & Welcome to Thailand Kitisorn Sookpradist (ksookpra@mail.doc.gov) Commercial Specialist James Golsen (james.golsen@mail.doc.gov) Commercial Attaché U.S. Commercial Service U.S. Embassy Bangkok, Thailand