Preparing for Rapid Change Through Transformational Architecture … Sony Pictures Entertainment’s Service Oriented Architectural Approach :
Preparing for Rapid Change Through Transformational Architecture … Sony Pictures Entertainment’s Service Oriented Architectural Approach A shared cost model
Agenda : Agenda About Sony Pictures Entertainment
IT Challenges
IT: Meeting The Challenge
Service Oriented Architecture Vision at SPE
SOA will provide tangible ROI
So Who Pays the Bill?
Final thoughts
About Sony Pictures Entertainment www.sonypictures.com : About Sony Pictures Entertainment www.sonypictures.com
About Sony Pictures Entertainment : About Sony Pictures Entertainment
IT Challenges : - Our legacy environment developed organically and was not architected for change. : IT Challenges : - Our legacy environment developed organically and was not architected for change. Situation:
Proliferating applications (multiple Technologies, Skill sets, etc.)
Costly bolt-on systems and customizations
Point-to-point integrations
Poor data integrity
Problems:
Business agility limited by inflexible architecture
Fragmented tech strategy limiting efforts to deepen critical skills
Expensive to source, develop and maintain
Tough to leverage and reuse investment
IT Challenges : IT Challenges Data Integrity and Accuracy
“Islands of information” phenomena
Redundant data entry
Data ownership confusion
Complicated, hand-coded interfaces
Slow data “velocity” Increasing IT Costs and Complexity
Application development and support
Poorly documented, poorly understood proprietary interfaces
Operational cost User Confusion and Difficulty Finding Information
Multiple entry points
Multiple logins
Where to go to find what information
Meeting the Challenge – Growing Global Business – IT / Business Alignment : Meeting the Challenge – Growing Global Business – IT / Business Alignment “There are no more IT projects – only business projects supported by technology” Bob Beauchamp President and Chief Executive Officer BMC Software Impact of
IT on the
Business Impact of Business on IT
Meeting the Challenge - : Meeting the Challenge -
Meeting the Challenge : Meeting the Challenge
SOA Vision at SPE : SOA Vision at SPE Leverage SPE’s investment in the existing platforms
Provide a common framework as the foundation layer, supporting most application development and integration at SPE
Provide tangible ROI to SPE by
Reducing the cost of implementing and integrating solutions
Minimizing the skill set demands of a project
Reducing the cost of solution maintenance Make Application Development and Integration a lower-risk/higher-return proposition
SOA Vision - What is Service-Oriented Architecture? : SOA Vision - What is Service-Oriented Architecture? SOA is the combination of three things:
A set of tools and technologies that enable the rapid, easy implementation of solutions.
A set of design patterns, standards, and best practices for the construction of solutions.
A methodology for identifying and disseminating and integrating reusable services across applications. SOA is NOT –
Technology
Product
Protocol
Standard SOA is a set of –
Frameworks
Practices
Architectural Patterns
Policies
SOA Vision - A services-centric architecture enables more efficient exposure to key functionality. : SOA Vision - A services-centric architecture enables more efficient exposure to key functionality. Proliferating applications (multiple Technologies, Skillsets, etc.)
Costly bolt-on systems and customizations
Point-to-point integrations
Poor data integrity Improved delivery capabilities through common frameworks, user interfaces, processes, and tools
Faster reaction to business needs
Improved Data Integrity
End-to-end process visibility enabling digitization of manual touch points
SOA is About Enabling our Business Establish the Vision : Actionable Architecture
Meet LOB projects needs while building reusable framework SOA is About Enabling our Business Establish the Vision
SOA is About Enabling our Business Build the Portal Foundation : SOA is About Enabling our Business Build the Portal Foundation Actionable Architecture
Meet LOB projects needs while building reusable framework
SOA is About Enabling our Business Build the Application and Integration Foundation : SOA is About Enabling our Business Build the Application and Integration Foundation Actionable Architecture
Meet LOB projects needs while building reusable framework
SOA is About Enabling our Business Project by Project add Services : Actionable Architecture
Meet LOB projects needs while building reusable framework SOA is About Enabling our Business Project by Project add Services
SOA is About Enabling our Business Support Business Objectives in Weeks : Actionable Architecture
Meet LOB projects needs while building reusable framework SOA is About Enabling our Business Support Business Objectives in Weeks
SOA Vision - Integration provided by foundation services are crucial to supporting continued change. : SOA Vision - Integration provided by foundation services are crucial to supporting continued change. Source: Gartner
Provide tangible ROI to SPE : Provide tangible ROI to SPE
Reduce the cost of implementing and integrating solutions
Minimize the skill set demands of a project
Reducing the cost of solution maintenance
SOA Provides Tangible ROI : SOA Provides Tangible ROI
Reduce the cost of implementing and integrating solutions : Reduce the cost of implementing and integrating solutions Applications consist of two basic types of functionality
Functionality that delivers the solution to the business need (Business Services)
Process an order, Bill a customer …..
Functionality that manages the delivery of the solution (Technical Frameworks or Foundations)
Deliver the Order Entry Screen to collect data, Manage transaction integrity, Get the Customer Data from persistent storage We are reducing costs in both areas
The first and easiest area to get reuse is in Technical Frameworks
Build a SOA Framework and use it for future application development and integration
Portal Foundation
Application and Integration Foundation
The second and more difficult is in reusable Business Services
Within application families
Across applications (Web Services and BPM)
Minimize the skill set demands of a project : Minimize the skill set demands of a project By implementing three things we improve competency and thus productivity thru standardization
A set of tools and technologies that enable the rapid, easy implementation of solutions.
Reusable SOA Framework
Sharable Business Services
Software Lifecycle Management tools
A set of design patterns, standards, and best practices for the construction of solutions.
A SOA tailored Unified Development Process (UDP)
A methodology for identifying and disseminating and integrating reusable services across applications.
Architectural governance and service management By implementing standardization we enable appropriate use of offshore resources
Large labor pool trained in SOA J2EE technology services
Slide23 : Typical Allocation Of Effort Across On-Site and Off-Site/Off-Shore Locations Source: Gartner Strategic Analysis Report, R-21-6535, 29 Dec 2003 Minimize the skill set demands of a project
Slide24 : Case Study on Enterprise SOA Benefits Paradigm Shift in Requirements Formulation
Paradigm Shift from Application development to LOB Services
Reduces Application development time
Reduces Application Maintenance effort
Services Accessibility
We estimate that development time associated with Business Use Cases will be reduced by 10 to 15%
We estimate that the productivity enhancements tied to SOA can range as high as 20 to 25%. This includes the SOA itself and enhanced experience and capacity of the core software architecture team.
We estimate the net decrease in common component maintenance to range from 15 to 30% over time
The following case study assumes three successive projects involving 36 business uses cases of similar complexity. Actual results will vary based on organizational maturity, use case complexity and the number of use cases.
36 Business Use Case Example : 36 Business Use Case Example Project 1 – Traditional Approach
Assumptions
Traditional Development Approach
Average productivity
Estimated project hours 40516
Project 1 With SOA
Assumptions
Utilizes first release of SOA
No relative productivity enhancement relative to Traditional Approach
Estimated project hours: 37205 This example tracks the effort estimates for three successive projects consisting of 36 Business Use Cases in terms of total required hours. It is assumed that the use cases are of similar complexity and that the SOA is enhanced and extended in support of each project. Project 2 With SOA
Assumptions
Utilizes Second Release of SOA
Improved productivity related to SOA/ALM discipline
Estimated project hours: 33654
Project 3 With SOA
Assumptions
Utilizes Third Release of SOA
Moderate productivity improvements tied to SOA/ALM Discipline
Estimated project hours: 32017
Project Tracking Charts – 36 Business Use Case Examples : Project Tracking Charts – 36 Business Use Case Examples Project effort estimates are reduced by 21% by the third project tied to the reuse of the SOA framework and the productivity enhancements tied to SOA/ALM disciplines. In addition total project implementation time is also reduced by nearly 19.5%.
SOA Provides Tangible ROI : SOA Provides Tangible ROI Re-use can be achieved and costs reduced
Applications are easier to produce and better understood
Concept of re-useable components gaining acceptance
Deliver value to the customer
Focus on Projects perceived by the customer as high value to the business
Qualitative Improvement
Collaboration and alignment across SPE departments
Consistent user experience reducing complexity, increasing usability
Employee satisfaction boosted; their jobs are easier and they can service their customers more easily
SOA Provides Tangible ROI (continued) : SOA Provides Tangible ROI (continued) Improved Framework for next-generation apps (SODA)
BEA WebLogic Platform supports key standards: SOAP, WSRP, and reliable web services
Ideal environment to serve many audiences in a personalized and context-appropriate manner
More effective, efficient IT development team
Reduced time spent on multiple legacy apps
Able to focus new development efforts on standard platforms
Much more efficient use of resources
SOA Implementation - Project-based Plan : SOA Implementation - Project-based Plan Sequenced by:
Major Business Initiatives
Development projects already underway
Development projects in plan
Organizational capabilities
Funding available
Nature of the Application
SOA Implementation - Challenges in Realization : SOA Implementation - Challenges in Realization Driven by existing timelines
Can’t wait for “SOA Initiatives”
SOA not perceived as a requirement for today’s projects
Built on functional requirements specific to project Driven by enterprise goals
A long-term strategy for implementation
Architecture often perceived as “ivory tower”
Built on service requirements for the business Application Projects SOA
SOA Implementation - SOA Realization Strategy : SOA Implementation - SOA Realization Strategy “Actionable Architecture”
Deliverables to the Projects
Becomes both strategic and tactical
Project-by-Project Transformation, not Rip-and-Replace
Initial projects identified:
mySPE (Intranet Portal)
International Film Distribution System re-platform
Global Product Master System Version 2.0
Organizational Support Addressed early
Organizational Alignment of Centralized Responsibilities
Strategic Planning
Investment
So Who Pays the Bill? : So Who Pays the Bill?
Think Strategically, Spend Tactically
Who pays the Bills? : Who pays the Bills? Driven by existing timelines
Can’t wait for “SOA Initiatives”
SOA not perceived as a requirement for today’s projects
Built on functional requirements specific to project Driven by enterprise goals
A long-term strategy for implementation
Architecture often perceived as “ivory tower”
Built on service requirements for the business Line Of Business IT Centralized Services
Who pays the Bills? - Think Strategically, Spend Tactically : Who pays the Bills? - Think Strategically, Spend Tactically In order to move to a new paradigm IT must Invest as a Enterprise in Core Capabilities and Infrastructure
People
Processes
Technology
The Projects receiving the Value should Share the Investment
Core Infrastructure is a Shared Model which is Capacity Managed
Who pays the Bills? - Think Strategically, Spend Tactically : Who pays the Bills? - Think Strategically, Spend Tactically In order to move to a new paradigm IT must Invest as an Enterprise in Core Capabilities and Infrastructure
Core Capabilities
Planning, Governance, Architecture
Conceptual SOA Architecture & Technology Roadmap
Enterprise Architecture Services (EAS)
Software Development Life Cycle Support
Competency Centers provide Fee for Services to Projects
Architecture
Design
Engineering (Frameworks & Shared Components)
Integration (EAI & ESB Services)
QA & Testing
Data & Reporting
Infrastructure Development and Ongoing Support & Maintenance
Hardware & Technical Frameworks, Shared Components
Application, Integration, and Service Platforms
Who pays the Bills? - Think Strategically, Spend Tactically : Who pays the Bills? - Think Strategically, Spend Tactically The projects receiving the value should share the Investment
Project and LOB IT Funded with some shared Central Funding to offset generalization costs
Development of SOA Framework Implementations (J2EE & dotNET implementations of the SOA Conceptual Architecture)
Shared Components
SOA based Applications (SODA)
Business Services
Who pays the Bills? - Think Strategically, Spend Tactically : Who pays the Bills? - Think Strategically, Spend Tactically Core Infrastructure is a Shared Model which is Capacity Managed
New capacity requirements due to volume growth are centrally funded
New requirements due to new projects are IT Line of Business funded out of Project Capital Budgets
FINAL THOUGHTS : FINAL THOUGHTS SOA is a long term strategy
Deliver SOA Incrementally (no big bang!)
Deliver Business Value early and often
Think Strategically, Spend Tactically
Find an Investment model that fits your enterprise
SOA is a solution that is
The Best Fit for SPE IT and it’s business lines, and is
Highly Adaptable;
Delivers Faster Time to Value for new systems, additional functionality to existing SOA enabled applications, existing application integration, and building composite applications (Portals)