logging in or signing up Suzuki case presentation lawianupam Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 289 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: November 27, 2009 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: nooru (14 month(s) ago) hi i like this presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: nooru (14 month(s) ago) hi ilike your presentation and i would like have this presentation Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Ms. Vinita Mr. Sravan Kumar Sahu Mr. Sheikh Rozal Ms.Lawi Anupam Mr. Debasis Chakrabarthy Mr. Chanakya Mishra Mr. Bijeesh MV The Ultimate Racing Machine SUZUKI HAYABUSA GITAM Institue of International Business HAYABUSA : HAYABUSA $11,999 Introduction : Introduction World’s fastest bike. Also known as GSX1300R. It is a hyper sport bike introduced by Suzuki in 1999. The name Hayabusa translates directly from the Japanese as Peregrine Falcon. It is powered by a 1299 cc (79.2 cu in) inline-4 liquid-cooled engine. Launched in Spain on Catalunya circuit in April,1999. First bike to break 300 kph barrier. Bike named by Akihiko Muramatsu. Kanji symbol- strong and fast. Changes from 1999 to 2008 : Changes from 1999 to 2008 Portfolio Matrix : Portfolio Matrix Hayabusa B-King Biplane GSX-R1000 TOWS Analysis : TOWS Analysis Price list of Hayabusa : Price list of Hayabusa Australia - $18490 Brazil - $25680 Canada - $15099 Denmark - $30000 Japan - ¥ 1250000 New Zealand - $19990 U.S.A - $11999 U.K - £ 8999 India - Rs.1100000 (approx) Competitors : Competitors SUZUKI GSX1300R HAYABUSA YAMAHA YZF-R1 KAWASAKI NINJA ZX-14 HONDA CBR 1100XX BLACKBIRD DUCATI SUPERBIKE 1098 R Focused Strategy : Focused Strategy It should focus on NRI’s and foreigners living in India. Young CEO, who loves biking. They should focus on metros, tier 2&3 cities. Who have car worth above Rs 10 lakh. Persons with good name and fame in the society. They should appoint famous sportspersons like Dhoni as brand ambassador. Differentiation Strategy : Differentiation Strategy Hayabusa should launch different products such as- Cruiser version of Hayabusa - For long distance purpose. Sports version of Hayabusa - For racing purpose. Model which would be suitable for Indian roads such as R15 of Yamaha. Slide 12: Get ready to unveil the exciting experience of motor racing…….. THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Suzuki case presentation lawianupam Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 289 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: November 27, 2009 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: nooru (14 month(s) ago) hi i like this presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: nooru (14 month(s) ago) hi ilike your presentation and i would like have this presentation Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Ms. Vinita Mr. Sravan Kumar Sahu Mr. Sheikh Rozal Ms.Lawi Anupam Mr. Debasis Chakrabarthy Mr. Chanakya Mishra Mr. Bijeesh MV The Ultimate Racing Machine SUZUKI HAYABUSA GITAM Institue of International Business HAYABUSA : HAYABUSA $11,999 Introduction : Introduction World’s fastest bike. Also known as GSX1300R. It is a hyper sport bike introduced by Suzuki in 1999. The name Hayabusa translates directly from the Japanese as Peregrine Falcon. It is powered by a 1299 cc (79.2 cu in) inline-4 liquid-cooled engine. Launched in Spain on Catalunya circuit in April,1999. First bike to break 300 kph barrier. Bike named by Akihiko Muramatsu. Kanji symbol- strong and fast. Changes from 1999 to 2008 : Changes from 1999 to 2008 Portfolio Matrix : Portfolio Matrix Hayabusa B-King Biplane GSX-R1000 TOWS Analysis : TOWS Analysis Price list of Hayabusa : Price list of Hayabusa Australia - $18490 Brazil - $25680 Canada - $15099 Denmark - $30000 Japan - ¥ 1250000 New Zealand - $19990 U.S.A - $11999 U.K - £ 8999 India - Rs.1100000 (approx) Competitors : Competitors SUZUKI GSX1300R HAYABUSA YAMAHA YZF-R1 KAWASAKI NINJA ZX-14 HONDA CBR 1100XX BLACKBIRD DUCATI SUPERBIKE 1098 R Focused Strategy : Focused Strategy It should focus on NRI’s and foreigners living in India. Young CEO, who loves biking. They should focus on metros, tier 2&3 cities. Who have car worth above Rs 10 lakh. Persons with good name and fame in the society. They should appoint famous sportspersons like Dhoni as brand ambassador. Differentiation Strategy : Differentiation Strategy Hayabusa should launch different products such as- Cruiser version of Hayabusa - For long distance purpose. Sports version of Hayabusa - For racing purpose. Model which would be suitable for Indian roads such as R15 of Yamaha. Slide 12: Get ready to unveil the exciting experience of motor racing…….. THANK YOU