1.0. UTZ Cocoa Intro_audio

Category: Education

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UTZ CERTIFIED Cocoa Program:

UTZ CERTIFIED Cocoa Program Brief Introduction


Content Mission & UTZ CERTIFIED in a nutshell Cocoa program & partners Development of the program Certification approach Code of Conduct Income benefits Traceability


UTZ CERTIFIED: Mission We want to achieve sustainable agricultural supply chains, where : Farmers are professionals implementing good agricultural practices ; Industry takes responsibility by demanding and rewarding sustainable production ; Consumers can trust their brands and buy products which meet their expectations

UTZ CERTIFIED in a nutshell:

UTZ CERTIFIED in a nutshell Market- oriented “utz” = good Professional farm management Respect for product, people and environment Mainstream approach COFFEE COCOA TEA

Cocoa: partners and market:

Cocoa: partners and market Goal: To create an efficient certification program for socially and environmentally responsible cocoa production that meets the needs of both producers and markets

Cocoa Program Development:

Cocoa Program Development 2007 2008/09 2010 Launches Commitments Code of Conduct Chain of Custody Traceability system Labeling First certifications

Certification approach:

Certification approach Exporter Grinder Brand Retailer P3 P1 P2 Producer Group Certification Body ‘Code of Conduct’ ‘Chain of Custody’ Support Standard setting Partnership Capacity Builders

Slide 8:

People, planet, profit Part I: Production practices Chapter 1: Good agricultural practices Chapter 2: Cocoa communities Chapter 3: Natural resources and biodiversity Part II: Group responsibilities Chapter 4: Effective implementation of this Code of Conduct Chapter 5: Product flow control Chapter 6: Social responsibilities Part III: Internal control system Chapter 7: ICS UTZ Code of Conduct

Producer income benefit:

Producer income benefit Increased product quality leading to higher value Higher yields leading to increased volume ‘Better price for a better product’ sustainability premium Price Implementation of UTZ standard Volume Premium on product sold as UTZ Conventional production

Traceability, transparency & trust:

Traceability, transparency & trust Traceability = assurance that certified products are linked to certified sources Chain of Custody = chain-wide administrative & technical requirements ensuring traceability Credible, correct claims Trust in the brand


THANK YOU Click on the picture above to see the UTZ CERTIFIED Cocoa movie! For more information visit also www.utzcertified.org

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