UTZ CERTIFIED Cocoa Program: UTZ CERTIFIED Cocoa Program Brief Introduction
Content: Content Mission & UTZ CERTIFIED in a nutshell Cocoa program & partners Development of the program Certification approach Code of Conduct Income benefits Traceability
UTZ CERTIFIED: Mission: UTZ CERTIFIED: Mission We want to achieve sustainable agricultural supply chains, where : Farmers are professionals implementing good agricultural practices ; Industry takes responsibility by demanding and rewarding sustainable production ; Consumers can trust their brands and buy products which meet their expectations
UTZ CERTIFIED in a nutshell: UTZ CERTIFIED in a nutshell Market- oriented “utz” = good Professional farm management Respect for product, people and environment Mainstream approach COFFEE COCOA TEA
Cocoa: partners and market: Cocoa: partners and market Goal: To create an efficient certification program for socially and environmentally responsible cocoa production that meets the needs of both producers and markets
Cocoa Program Development: Cocoa Program Development 2007 2008/09 2010 Launches Commitments Code of Conduct Chain of Custody Traceability system Labeling First certifications
Certification approach: Certification approach Exporter Grinder Brand Retailer P3 P1 P2 Producer Group Certification Body ‘Code of Conduct’ ‘Chain of Custody’ Support Standard setting Partnership Capacity Builders
Slide 8: People, planet, profit Part I: Production practices Chapter 1: Good agricultural practices Chapter 2: Cocoa communities Chapter 3: Natural resources and biodiversity Part II: Group responsibilities Chapter 4: Effective implementation of this Code of Conduct Chapter 5: Product flow control Chapter 6: Social responsibilities Part III: Internal control system Chapter 7: ICS UTZ Code of Conduct
Producer income benefit: Producer income benefit Increased product quality leading to higher value Higher yields leading to increased volume ‘Better price for a better product’ sustainability premium Price Implementation of UTZ standard Volume Premium on product sold as UTZ Conventional production
Traceability, transparency & trust: Traceability, transparency & trust Traceability = assurance that certified products are linked to certified sources Chain of Custody = chain-wide administrative & technical requirements ensuring traceability Credible, correct claims Trust in the brand
THANK YOU: THANK YOU Click on the picture above to see the UTZ CERTIFIED Cocoa movie! For more information visit also www.utzcertified.org