logging in or signing up SWOT Analysis lanre Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 112007 Category: Business & Fin.. License: All Rights Reserved Like it (35) Dislike it (4) Added: August 11, 2008 This Presentation is Public Favorites: 29 Presentation Description What is SWOT analysis and how to perform one. Comments Posting comment... By: virgilioboado (31 month(s) ago) thanks for the informative presentation :) Saving..... Post Reply Close Saving..... Edit Comment Close By: tauseef4896 (36 month(s) ago) please give me this ppt Saving..... Post Reply Close Saving..... 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Example: Strong distribution network Intense Staff commitment and loyalty Increasing profit margin Activity #1: Can you identify some of your organisation’s strengths? Weakness : Weakness Any existing or potential force which could serve as a barrier to maintaining or achieving a competitive advantage in the market. Example: Lack of a clear company strategy Lack of training opportunities for using a new software Activity #2: Can you think of some of your company’s weaknesses? Opportunity : Opportunity Any existing or potential force in the external environment that, if properly leveraged, could provide a competitive advantage. Example: Organisation’s geographic location New technology Activity #3: Can you think of some opportunities available to your company? Threat : Threat Any existing or potential force in the external environment that could erode a competitive advantage. Example: A new competitor entrant A recession, rising interest rates, or tight credit lines Activity #4: Can you think of some threats to your business? Aim of SWOT Analysis : Aim of SWOT Analysis Take advantage of strengths and opportunities. Minimise weaknesses and eliminate threats Who Needs SWOT Analysis? : Who Needs SWOT Analysis? A Company When revenue, cost and expense targets are not being achieved; Market share is dropping; Industry conditions are unfavourable; Want to launch a new business venture; etc Who Needs SWOT Analysis? : Who Needs SWOT Analysis? A Department/Business Unit When the team has not met its targets; Customer service can be better; A new business unit to pursue a new business; A new team leader is appointed; etc Who Needs SWOT Analysis? : Who Needs SWOT Analysis? Job Holder When supervisor has issues with work output; Assigned to a new job; New financial year – fresh targets; Job holder seeks to improve performance on the job; etc. How to do SWOT Analysis? : A SWOT analysis is useful only when action plans and strategies are developed from the results How to do SWOT Analysis? Prepare Action Plans Analyse Internal & External Environment Perform SWOT Analysis and Document Step 1 Step 2 Step 3 Benefits of SWOT Analysis : Benefits of SWOT Analysis Solving problems Implementing change Developing strategies for achieving the organisation’s objectives and mission Brainstorming – key ingredient for SWOT : Brainstorming – key ingredient for SWOT SWOT analysis will be useful if: You are thinking outside the box Availability of varied perspectives – group discussion Liberty to say your mind Willingness to break away from traditional methods Appetite for change Some Brainstorming Rules : Some Brainstorming Rules Activity #5: Sample Questions : Activity #5: Sample Questions Activity #5: Sample Questions : Activity #5: Sample Questions SWOT Worksheet : SWOT Worksheet SWOT Worksheet : SWOT Worksheet Activity #6: Strategies & Action Plans : Activity #6: Strategies & Action Plans Activity #6: Strategies & Action Plans : Activity #6: Strategies & Action Plans Debrief and Lessons Learnt : Debrief and Lessons Learnt Activity #7: Comments from Participants Homework: Do a SWOT analysis for your job. Invite someone to brainstorm with you. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.