SWOT Analysis

Views:
 
     
 

Presentation Description

What is SWOT analysis and how to perform one.

Comments

By: virgilioboado (37 month(s) ago)

thanks for the informative presentation :)

By: tauseef4896 (41 month(s) ago)

please give me this ppt

By: normarizkiananingru (42 month(s) ago)

thanks for the material

By: solyee (44 month(s) ago)

thanks dears

By: talak (51 month(s) ago)

thx very much

See all

Presentation Transcript

Slide 1: 

SWOT Analysis 05 April 2008

What is SWOT Analysis? : 

What is SWOT Analysis? A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh perspective.

SWOT is an acronym for: : 

S – Strengths W – Weaknesses O – Opportunities T – Threats SWOT is an acronym for: Internal Environment External Environment

Strength : 

Strength Any existing or potential resources or capability within the organisation that provides a competitive advantage in the market. Example: Strong distribution network Intense Staff commitment and loyalty Increasing profit margin Activity #1: Can you identify some of your organisation’s strengths?

Weakness : 

Weakness Any existing or potential force which could serve as a barrier to maintaining or achieving a competitive advantage in the market. Example: Lack of a clear company strategy Lack of training opportunities for using a new software Activity #2: Can you think of some of your company’s weaknesses?

Opportunity : 

Opportunity Any existing or potential force in the external environment that, if properly leveraged, could provide a competitive advantage. Example: Organisation’s geographic location New technology Activity #3: Can you think of some opportunities available to your company?

Threat : 

Threat Any existing or potential force in the external environment that could erode a competitive advantage. Example: A new competitor entrant A recession, rising interest rates, or tight credit lines Activity #4: Can you think of some threats to your business?

Aim of SWOT Analysis : 

Aim of SWOT Analysis Take advantage of strengths and opportunities. Minimise weaknesses and eliminate threats

Who Needs SWOT Analysis? : 

Who Needs SWOT Analysis? A Company When revenue, cost and expense targets are not being achieved; Market share is dropping; Industry conditions are unfavourable; Want to launch a new business venture; etc

Who Needs SWOT Analysis? : 

Who Needs SWOT Analysis? A Department/Business Unit When the team has not met its targets; Customer service can be better; A new business unit to pursue a new business; A new team leader is appointed; etc

Who Needs SWOT Analysis? : 

Who Needs SWOT Analysis? Job Holder When supervisor has issues with work output; Assigned to a new job; New financial year – fresh targets; Job holder seeks to improve performance on the job; etc.

How to do SWOT Analysis? : 

A SWOT analysis is useful only when action plans and strategies are developed from the results How to do SWOT Analysis? Prepare Action Plans Analyse Internal & External Environment Perform SWOT Analysis and Document Step 1 Step 2 Step 3

Benefits of SWOT Analysis : 

Benefits of SWOT Analysis Solving problems Implementing change Developing strategies for achieving the organisation’s objectives and mission

Brainstorming – key ingredient for SWOT : 

Brainstorming – key ingredient for SWOT SWOT analysis will be useful if: You are thinking outside the box Availability of varied perspectives – group discussion Liberty to say your mind Willingness to break away from traditional methods Appetite for change

Some Brainstorming Rules : 

Some Brainstorming Rules

Activity #5: Sample Questions : 

Activity #5: Sample Questions

Activity #5: Sample Questions : 

Activity #5: Sample Questions

SWOT Worksheet : 

SWOT Worksheet

SWOT Worksheet : 

SWOT Worksheet

Activity #6: Strategies & Action Plans : 

Activity #6: Strategies & Action Plans

Activity #6: Strategies & Action Plans : 

Activity #6: Strategies & Action Plans

Debrief and Lessons Learnt : 

Debrief and Lessons Learnt Activity #7: Comments from Participants Homework: Do a SWOT analysis for your job. Invite someone to brainstorm with you.