Slide 1: The Impact of Social Media on Marketing LaKendra D. Davis ◙ Stephen Hallmark ◙ Danny (Yong) Lee ◙ Matt Raynes Slide 2: WHAT IS SOCIAL MEDIA? MARKETING BEFORE SOCIAL MEDIA THE EVOLUTION OF SOCIAL MEDIA SOCIAL MEDIA TODAY SOCIAL MEDIA IN THE FUTURE The Impact of Social Media on Marketing Slide 3: WHAT IS SOCIAL MEDIA? Marketing Before Social Media : Marketing Before Social Media Slide 5: Marketing Before Social Media Slide 6: Marketing Before Social Media Evolution of Social Media : Evolution of Social Media Early Pioneers of Social Media : Early Pioneers of Social Media Usernets (1979)
Bulletin Board Systems (BBS) (1979)
Online Services (early to mid 1980s)
Internet Relay Chat (IRC) (1988)
ICQ (mid 1990s) Early Social Networks : Early Social Networks First Social Networks?
First True Social Networks?
Six Degrees (1997)
AsianAvenue, MiGente, BlackPlanet (1997-2001)
Massively Multiplayer Online Role Playing Games (MMORPGS) (Early 2000s) Y2K – The Decade of Social Networks and Social Media : Y2K – The Decade of Social Networks and Social Media Friendster (2002)
Kontain (2008) Other Types of Social Networks : Other Types of Social Networks Niche Social Networks
Social News and Bookmarking
Real Time Updates
Posterous (2009) Concerns and Criticism of the Social Media Evolution : Concerns and Criticism of the Social Media Evolution As social media has evolved and grown in popularity, multiple concerns have emerged regarding the technology.
Social Media Stalkers
Security Issues Slide 13: Social Media Today Slide 14: Social Media Today: Advertising Slide 15: Social Media Today: Research Slide 16: Social Media Today: PR Slide 17: Social Media Today Social Media In The Future : Social Media In The Future Slide 19: Social Media Evolving Businesses 91% incorporated social media into
corporate culture 80% stressed importance of social
networking to employees 50% has a corporate blog Today… 83% uses at least one social media tool 56% reported “very important” to
business/marketing strategy 57% using for recruitment Social Media In The Future Slide 20: Web Technology Web 1.0 “The Read Only Web” focusing on read-only content
and static HTML websites 45 million global users in 1995 Web 2.0 “The Wildly Read-Write Web” focusing on user-generated content and the read-write web Over 1 billion global users (2006) Web 3.0 “The Portable Personal Web” focusing on the meaning of data, personalization, intelligent searches and behavioral advertising Social Media In The Future Slide 21: Web Technology continued… Web 3.0 technology Semantic Web Complex searches that return tailor-made solutions
based on user’s behavior and interests Five components to Web 3.0 Micro- blogging Virtual reality worlds Customization Mobile marketing Real-time Social Media In The Future Slide 22: Physical Technology Radio Frequency Identification (RFID) RFID is a identification technology that can store
mass amount of data which captures consumer’s behavior
as well as location. Combining information from RFID with Web 3.0 would give the opportunity to provide advanced services. Social Media In The Future Combination References : http://adage.com/article?article_id=142967#1990