Sheryl Underwood Powerpoint1

Sheryl Underwood Live:

Sheryl Underwood Live Madam Walker Theater Indianapolis, In April 9, 2011

Sheryl Underwood:

Sheryl Underwood Not only a comedienne but considered a Political Satirist. Underwood’s career began in 1989 when she was the first women to win the Miller Lite comedy competition. “Not only is Sheryl one of the hardest working comedians in the country, she is also a philanthropist, donating 5% of her road earnings to Zeta Phi Beta Sorority, Inc., where she is a lifetime member and has served as President of her local chapter (Omicron Rho Zeta chapter). In addition to the Zeta Phi Beta Sorority, Sheryl is also a member of the National Council of Negro Women and the NAACP. She also supports a number of worthy causes, including founding the African-American Female Comedian Association.” http://comedians.jokes.com/sheryl-underwood/bio She is now the International President of Zeta Phi Beta Sorority.

Madame Walker Theater The Venue:

Madame Walker Theater The Venue Madam Walker began the development of the Walker Building and Theatre prior to her death in 1919. The project was subsequently completed by her daughter, A’Lelia Walker, and [Walker Company attorney and manager, Freeman B. Ransom and] opened to the public December 26, 1927. The Walker Building, located on the Indiana Avenue corridor, was the center of entertainment, business and pride for the city’s African-American community from the 1920s to the 1950s. During the mid-50s, the building and its surrounding neighborhood began a gradual decline. By the late 1970s, the Walker Building stood nearly abandoned (Walker Manufacturing Company remained housed in the building) and faced certain demolition. However, a group of committed Indianapolis citizens recognized the structure’s rich history and dedicated themselves to preserving the building. After becoming incorporated as the Madame Walker Building Urban Life Center in 1979, the group purchased the ailing building from the Walker Manufacturing Company and began planning for its restoration. After extensive renovation—supported by the Lilly Endowment, U. S. Commerce Department funding and other generous donors—the Walker Theatre reopened in October 1988 with a gala featuring the Jimmy Coe Orchestra, actors Roscoe Lee Brown and Rosalind Cash, entertainers Isaac Hayes and Gregory Hines, and Roots author Alex Haley. In 1998 the name was changed to the Madame Walker Theatre Center to highlight the pivotal role of the theater in African American performing arts history.

Venue Continued:

Venue Continued Today, as the Madame Walker Theatre Center enters its ninth decade, the staff and board members are moving forward with plans to establish a permanent endowment for the preservation of this cherished landmark and to escalate a capital campaign designed to facilitate the transformation of the theater from its original vaudeville/movie house configuration into a state-of-the art, 21st century performance venue. http://www.walkertheatre.com/history-education

Budget and Revenue:

Budget and Revenue Budget Venue Cost $1500 Marketing $2000 Entertainer Fees $1500 Event Insurance $500 Sound and Video Equipment $3000 Audio Video Services $2000 Misc Expenses $2000 Total $12500 1500 x 20= Ticket sales $30,000 -$12,500 Profits $17,500

Risk Analysis:

Risk Analysis There is a possibility that ticket sells are low but we can still make a profit because Sheryl has a definite following and is a regular on the Steve Harvey Morning Show.

Ms. Underwood’s Rider:

Ms. Underwood’s Rider Individual Dressing room with lock on Door. Meat and Veggie Tray A case of Bottled Water Appropriate Light ,Sound and Stage

What we learned:

What we learned

References:

References Retrieved March 10, 2011 http://www.walkertheatre.com/history-education Retrieved March 10, 2011 http ://comedians.jokes.com/sheryl-underwood/bio